22. Service design Experience design
Human centred design
Citizen-centred design
Strategic design
Design thinking Co-design
Co-creation
Interaction design
23.
“Everyone designs who devises courses of action
aimed at changing existing situations into
preferred ones...”
Herbert Simon (1969)
“Design is the human capacity to shape and
make our environments in ways ... that satisfy
our needs and give meaning to our lives”
John Heskett (2002)
24.
Challenging
Reimagining problems & opportunities
Human
Understanding drivers of behaviour
Experimental
Prototyping as a vehicle for learning
Concrete
Visualising to enable cross-cutting dialogues
25.
Analysis Synthesis
(Splitting) (Putting together)
Rational Emotional
Logical Intuitive
Deductive Inductive
Solutions Paradigms, platforms
‘Thinking it through’ Thinking through doing
Single discipline Multiple disciplines
Elegance Impact
After Banerjee / Stanford d.school
43.
N What needs, problems or opportunities does
your concept address?
A What is your approach?
B What are the benefits of your concept? To
whom?
(Productivity/service/outcomes/democracy)
C Which competing solutions or initiatives are
already out there? How does your concept fit?
