1. PERSONAL BRAND EXPLORATION
Colin Rudicil
Project & Portfolio I: Week 1
July 12th, 2021

2. My name is Colin Rudicil. I am 25 years old
and from Champaign, Illinois. Whether it was
watching or playing, as far back as I can
remember sports has been the focal point of
my life. It only makes sense to turn that love
and passion of sports into a career in
sportscasting! I have a notable speaking
voice and can deliver sport’s information in
my own entertaining way. I also have prior
experience announcing high school baseball
games and have two original podcasts. My
goal is to soak in as much information as I
can here at Full Sail and make connections
with students and faculty that are
meaningful to my growth as a future
sportscaster. In the end, I’d love to be a
play-by-play broadcaster either in the NFL or
the NBA.
IDENTITY

3. PROFESSION
Potential Job Titles:
•NFL Broadcaster
•NBA Broadcaster
•Play-By-Play Announcer
BRAND ARCHETYPE – In the
simplest terms, a game is meant for
entertainment. As a broadcaster, my
goal is to add to the entertainment
by calling the games in an enjoyable
way. I would do this by being my
candid self and focus on the flow of
the broadcast being easily
understandable for all
viewers/listeners.
Sportscaster for Television/radio

4. Athletic Directors/Front Office Personal
TARGET AUDIENCE
Tom Marcum
Outreach Plan:
• I will take the time to make a demo reel on how I can
cover his sport’s teams..
• For initial contact, I will send an email explaining my
position, and ask for an opportunity to talk on the
phone or in person.
• As soon as he returns my email, I will work as soon as
possible to set up a time to talk that is in his schedule.
Athletic Director at Lisle
High School
Paul Nelson
Outreach Plan:
• I will go to a game and see first hand what they’re
team looks like and use it as a way to break the ice.
• For initial contact, I would call the athletics department
at Benedictine and ask to speak with Mr. Nelson
• Hopefully I would be able to come see him at a football
practice happening the following week.
Director of Athletics at
Benedictine University
Trish Zuro
Outreach Plan:
• I would explain my situation as an aspiring sportscaster
and send a demo reel of some of my work.
• I will send an email provided on the Chicago Dogs
website.
• I imagine Trish is a busy person so whenever is a good
time for them to meet I will be there.
[COO at Chicago Dogs

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Land a job to build my resume and provide experience
‣ Within the next year at Full Sail, have many examples of my work
through different high schools, colleges, and semi-professional teams
that I have covered stories on or called games for. Also have a strong
networking cast that can write me recommendations for said job. I
can achieve this by growing my LinkedIn followers by 100.
Mid Term: (2028)
• Be in a professional broadcasting organization covering football or basketball
‣ In a 6-year span, I want to be comfortable calling sports games and
have made a small following for myself. I will continue to network and
connect with people who can help me punch through the glass-ceiling
and add to my demo reel to send out to the major organizations for an
opportunity. My goal is to reach out to at least 5 of the major
networks and be able to send them my demo reel.
Long Term: (2032)
• Be a broadcaster on national television covering football or basketball
‣ I will show that I can go above and beyond to doing my job and show
my employer that I will always follow through with whatever they ask.
I’ll get opportunities to fill in for a day or two as a broadcaster and
make the most of those opportunities. Finally, I will be open to all
criticism and help that is provided to me by those in the position that I
want to be in. My goal is to say I’ve called over 500 total games to
show how ready I am for the next level.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Vocal Skills
SOFT
HARD
Novice / Adept / Expert
Video/Audio Editing Novice / Adept / Expert
Ability to work on a Team Novice / Adept / Expert
Organization Novice / Adept / Expert
Teleprompter Reading
SOFT
HARD
Novice / Adept / Expert
Research Novice / Adept / Expert
Quick reaction to unexpected
changes
Novice / Adept / Expert
Take direction Novice / Adept / Expert

7. I help _sports networks_____ do
__better_____ by __giving them an original,
entertaining product that their fans
adore_____.
PROMISE

8. CREDENTIALS
Work Experience:
• Crewmember at Chipotle Mexican Grill
• Sandwich Artist at Subway
• Caterer at Dish Passionate Cuisine
•
Education:
• Associates in Science, Parkland College
2020
• Sportscasting, B.S., Full Sail University (2021)
Awards:
• Sectional Champions Baseball 2012, 2013
• Regional Champions Baseball 2012, 2013
• State Champions Baseball 2013

9. COMPETITION
Keith Wallace
Industry Experience:
• Not listed on LinkedIn
Education:
• Pursuing Sportscasting Bachelor’s degree from Full Sail
University (2020-2021)
Leadership Experience:
• Instructor at Naval Weapons Station Goose
Creek
• Project manager at Ferreira Construction
Co. (2015-2019)
Skills and Proficiencies:
• Teaching – 1 endorsement
• Project Management - 1 endorsements
• Leadership - 2 endorsements
Colin Rudicil
Overall Online Presence:
• Average 62/100
Industry Experience:
• Announcer for one season during high school
for baseball
• Several years of playing competitive sports.
• Host of the Philly Special Podcast for two
years.
Education:
• Associates Degree in science from Parkland College
(2020)
• Pursuing Sportscasting Bachelor’s degree from Full
Sail University
Leadership Experience:
• Team Captain in baseball
• Treasurer for the National Junior Honors Society
• Vice President of the Key Club
Skills and Proficiencies:
• Team player
• Fast learner
• Vocalization
Overall Online Presence:
• Average 47/100

10. COMPETITION
Jason Benetti
Noteworthy Experience:
• Adjunct Professor at Syracuse University (2013-2015)
• Bilingual in Spanish
Colin Rudicil
Industry Experience:
• Play-by-play announcer for
Chicago White Sox (2016-
present)
• Play-by-play announcer for
ESPN (2011-present)
• Play-by-play announcer for FOX
(2013-2015)
• Play-by-play announcer for High
Point University (2006-2012)
Education:
• Wake Forest Doctor of Law (J.D.) (2008-2011)
• Syracuse University (B.A. Broadcast
Journalism/Economic/Psychology) (2001-2005)
Skills and Proficiencies:
• Radio- 99+ endorsements
• Play-By-Play- 83 endorsements
• Broadcast Journalism- 52 endorsements
Overall Online Presence:
• Superior 95/100
Industry Experience:
• Announcer for one season during high school for
baseball
• Several years of playing competitive sports.
• Host of the Philly Special Podcast for two years.
Education:
• Associates Degree in science from Parkland College
(2020)
• Pursuing Sportscasting Bachelor’s degree from Full Sail
University
Leadership Experience:
• Team Captain in baseball
• Treasurer for the National Junior Honors Society
• Vice President of the Key Club
Skills and Proficiencies:
• Team player
• Fast learner
• Vocalization
Overall Online Presence:
• Average 47/100

11. BRAND POSITION
For sports networks who need strong, talented
broadcasters, I provide entertainment and
knowledge in sports because I will work harder
and practice until I am as sufficient as I can be
because this is my dream.
COLIN RUDICIL

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Sportscasters Mentoring Group
• American Sportscasters Association
• National Sports Media Association
Digital Marketing
• Primary Content: Podcast
• Primary Tools: Daily posts and weekly uploads on Twitter,
Instagram, and Facebook
• Website: I will use my digital portfolio to promote myself and
give potential employers and followers alike a glimpse of who
I am.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I want a mentor who has succeeded in a similar career
path. Not only that, but they did it in their own unique
way and blazed a new trail.
Formal Education
• Dan Patrick School of Sportscasting, B.A. Full Sail
University.
Technical Skills
• Vocalization: I will be taking vocal skills training at Full
Sail while I seek my degree. I want to be able to
annunciate and flow without any hesitation. I want my
audience to be able to understand and follow
everything that I am saying while I am reporting.
• Teleprompter: Many classes at Full Sail require
teleprompter work as do many jobs in sportscasting. I
want to be able to follow a teleprompter without losing
my spot and be able to keep up with it. I also want to
get to the point where it isn’t obvious, I am reading off
it.
• Research: Research makes sports programs more
entertaining. I want to be well versed in whatever I am
covering so I can provide facts and background to
make the content even more enjoyable.
Soft Skills
• Time Management: Obviously managing time is a
crucial asset in sportscasting. I never want to miss a
deadline for a story, and I want to be sure that I am
ahead of the game, so I still have free time for family
and friends.
• Ability to take directions: There are going to be
producers, directors, and coworkers constantly giving
instruction and it is imperative that I can take it all on
the run.
• Adaptability: Things in the sports world change in a
second and you must be ready to change with it. I want
to reach a point that I can adjust anything I am saying
on the fly to keep up with the ever-changing world of
sports.

14. Colin Rudicil
You know sportscasting? Well, what I do is share what’s happening in sports
in an original, entertaining way to make people smile and remember me. In
fact, checkout my website and my podcasts and join the hundreds of others
that have already subscribed to see for yourself.

15. REFERENCES
https://benueagles.com/staff-
directory/paul-nelson/18
https://il.8to18.com/lislehs/staff
https://nationalsportsmedia.org/
http://www.americansportscastersonlin
e.com/
https://www.linkedin.com/school/full-
sail-university/mycompany/
https://www.sportscastingcareers.com/
https://thechicagodogs.com/
play-by-play-announcer.php