This presentation points out the importance of keyword research. Explaining what keywords are and why carry out keyword research.

1. Connect Wisdom – Digital Marketing and Social Media Insights & Tools
Connect Wisdom
The Importance of Keyword
Research
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2. Connect Wisdom – Digital Marketing and Social Media Insights & Tools
The Importance of Keyword Research
• What are keywords?
– They are words used to optimize a website’s
content in order to direct users via search engines
to that website.
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3. Connect Wisdom – Digital Marketing and Social Media Insights & Tools
The Importance of Keyword Research
• Why is carrying out keyword research so
important?
– When it comes to search engine optimization,
keyword research is the most important process
involved.
– It is vital that you know which words to use to
help target your potential customers.
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4. Connect Wisdom – Digital Marketing and Social Media Insights & Tools
The Importance of Keyword Research
• Keyword research, in a way, is a mean to “assist”
your customers to find your website, thus finding
your products or services.
• Not carrying out keyword research will lead you
to use the wrong keywords and ultimately losing
out on potential customers.
• If you carry out your keyword research correctly,
there is a greater chance you’ll achieve a higher
ranking on search engine results.
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5. Connect Wisdom – Digital Marketing and Social Media Insights & Tools
The Importance of Keyword Research
• Once you know which keywords are most
likely to raise your ranking on search engine
results, your website has a better chance of
being discovered by your target audience,
therefore increasing your chances of making
sales/profit.
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6. Connect Wisdom – Digital Marketing and Social Media Insights & Tools
The Importance of Keyword Research
• Keyword research also prevents site owners
from using keywords they ‘think’ are the right
keywords to use.
• You may rank high for certain ‘chosen’
keywords, which don’t have a high search
volume.
• This leads to wasting time and energy as well
as resources on optimizing your website on
time-wasting keywords.
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7. Connect Wisdom – Digital Marketing and Social Media Insights & Tools
The Importance of Keyword Research
• The ultimate aim of keyword research is to
select keywords, which have high volume of
searches in order to drive massive amount of
traffic to your website.
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