IRN-BRU Pro forma

1. Irn-Bru
CONNOR WIFFEN

2. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
o 1 Steven Spielberg $9.360 billion
o 2 Peter Jackson $6.520 billion
o 3 Michael Bay $6.414 billion
o 4 James Cameron $6.138 billion
o 5 David Yates $5.346 billion
o 6 Christopher Nolan $4.686 billion
o 7 Robert Zemeckis $4.243 billion
o 9 Chris Columbus $4.060 billion
o 8 Tim Burton $4.075 billion
o 10 Ridley Scott $3.874 billion
10. Akshay Kumar - $35.5 million
9. Salman Khan – $37 million
8. Shah Rukh Khan - $38 million
7. Tom Cruise - $43 million
6. Robert Downey Jr. - $48 million
5. Jackie Chan - $49 million
4. Adam Sandler - $50.5 million
3. Vin Diesel - $54.5 million
2. Dwayne Johnson - $65 million
1. Mark Wahlberg - $68 million

3. Info-graphic Research:
Put your info-graphic research here. Use this space to collate information and write notes. If you prefer to write notes on
paper, then scan those notes and add them here.
You will need to copy and paste this slide several times.
1 1 Avatar $2,787,965,087 2009
2 1 Titanic $2,186,772,302 1997
3 3
Star Wars: The Force
Awakens
$2,068,223,624 2015
4 3 Jurassic World $1,671,713,208 2015
5 3 The Avengers $1,518,812,988 2012
6 4 Furious 7 $1,516,045,911 2015
7 5 Avengers: Age of Ultron $1,405,403,694 2015
8 3
Harry Potter and the
Deathly Hallows – Part 2
$1,341,511,219 2011
9 5 Frozen $1,287,000,000 2013
10 10 Beauty and the Beast $1,262,852,042 2017

4. Info-graphic Bibliography:
Put your info-graphic bibliography here.
Wikipedia. (2014-11-30.). List of highest-grossing
directors. Available:
https://en.wikipedia.org/wiki/List_of_highest-
grossing_directors. Last accessed 12/9/17.
Natalie Robehmed . (22/08/17). Full List: The
World's Highest-Paid Actors And Actresses
2017. Available:
https://www.forbes.com/sites/natalierobeh
med/2017/08/22/full-list-the-worlds-
highest-paid-actors-and-actresses-
2017/#6b9268e33751.
Wikipedia. (17/09/17). List of highest-grossing
films. Available:
https://en.wikipedia.org/wiki/List_of_highest-
grossing_films.

5. Info-graphic:
Put your info-graphic design work here.
Version 1
Final
Version

6. Research:
Describe how you located, retrieved and stored information:
During the researching of IRN-BRU I used a range of methods to gather
information which included Primary research that involved creating a survey
to see what the general opinion and audience for the product was within the
small audience of the class. I also used Secondary research like the
information on YouGov and articles on a variety of sites which featured
articles on IRN-BRU and its competitors.
From these sources I filtered and retrieved the necessary information that
applied to what I needed to know and placed it into the corresponding slides
within the PowerPoint which have been labelled accordingly.

7. Client research:
Irn Bru is a unique tasting carbonated soft drink created by A.G Barr Plc. It was
first launched in Scotland in 1901 and contained an exclusive blend of 32
different flavours. This makes Irn Bru a drink.
In Scotland, Irn Bru is one of the most popular soft drinks. The equivalent of
12 x 330ml cans are consumed every second, on par with Coca-Cola and
Pepsi. Coupled with unique and captivating marketing.
There are also proud Scots with a real sense
of fun and love of down to earth humour. While,
their lives can be unsettled by exams, job
insecurity, the effects of the recession and
struggling for a place in university, they are
determined pleasure seekers and want to be.
This proposition led to a suite of three 30 second TV adverts showing how IRN-
BRU helps
people have a positive perspective on surprising and sometimes embarrassing
situations.
Whether it is catching your parents having sex, or a blind date from hell, the ads
showed
that a drink of IRN-BRU lets you see the bright side of things. The campaign idea
was
encapsulated in the strapline: IRN-BRU gets you through.
AG Barr manufactures Irn-Bru, a fizzy drink that, in Scotland, rivals Pepsi-Cola and
Coca-Cola. It is distinctive from the international brands in that it is orange in
colour and has a reputation as a hangover cure. Irn-Bru ads are aimed primarily
at teenagers, are distinctively funny and cheeky and, unlike most ads, live long in
the memory.
Irn-Bru has created its own
genre with a succession of
memorable ads
Irn Bru has expanded its brand into other
products like Phone Cases, T-Shirts and
Water Bottles.
IRN-BRU
IRN-BRU SUGAR FREE
IRN-BRU XS
IRN-BRU 32
Fiery IRN-BRU
IRN-BRU XTRA
The Leith Agency. (04/08/14). IRN-BRU - Every Cloud Has An Orange Lining . Available: https://issuu.com/theleith/docs/tla26319_irn-bru_v2. Last accessed 19/09/17.

8. Client research:
Advertising their products
Many of the adverts use Comedy & Humour to keep the audience entertained but have the
product take centre stage. They are strange but extremely memorable and often make
viewers re-watch them which increases the product’s interest.

9. Market research:
The carbonated soft drinks (CSD) sector is a mature category in the beverages
market. In past years it has gone through a variety of changes, and this state
of flux is expected to continue in the near future.
Who are the main players?
The carbonated soft drinks
market continues to be
dominated by Coca Cola and
Pepsi Co, who have strong global
brand recognition which keeps
away most cheaper alternatives.
One of the many reasons for
Coca Cola and PepsiCo's
enormous success has been the
fact that they have built massive
brand legacies founded on
significant advertising budgets,
celebrity endorsements
(Promoting films etc), honing in
on the emotional and lifestyle
attachments of the product they
market.
Warm sunny weather remains
the single most effective driver
of soft drinks consumption
15.10% of Canada’s population
is of Scottish decent
Irn Bru has expanded its brand
into other products like Phone
Cases, T-Shirts and Water
Bottles.
IRN-BRU advertise their
product through TV adverts,
huge billboards, radio adverts
and are in vending machines all
over Scotland.
This proposition led to a suite of three 30 second
TV adverts showing how IRN-BRU helps
people have a positive perspective on surprising
and sometimes embarrassing situations.
Whether it is catching your parents having sex, or
a blind date from hell, the ads showed
that a drink of IRN-BRU lets you see the bright
side of things. The campaign idea was
encapsulated in the strapline: IRN-BRU gets you
through.
Ages 7 -70 are targeted
Coca Cola produces a lot of products and is known around the
world with way more flavours.
Pepsi produces a lot of products too and is also more well known
around the world.
Smithers Pira. (06/09/17). Discussion: What is the Current State of the Carbonated Drinks Market. Available:
http://www.smitherspira.com/resources/2014/june/the-current-state-of-the-carbonated-drinks-market. Last accessed 19/09/17.

10. Audience research: Survey
Observation:
IRN-BRU Is far more popular with a male
demographic (Although no-one of the female
gender has done the survey)
What the results say about the IRN-BRU
audience: They are primarily male.
How does the product appeal to this
audience?
Many of the adverts appeal to the male
audience, for example IRN-BRU sponsors a SKY
football league.

11. Observation:
The largest number of people who are
interested in IRN-BRU is from the Middle
Class with a few other
What the results say about the IRN-BRU
audience:
The main demographic is Middle Class people
who usually have access to things like TV and
the Internet.
Audience research: Survey

12. Audience research: Survey
Observation:
A high number of people drink soft drinks
everyday or at least often.
What the results say about the IRN-BRU
audience:
They are frequent drinkers of soft drinks
meaning a perfect market to target.

13. Audience research: Survey
Observation:
More people prefer to drink out of a Can than
a glass bottle when having soft drinks
What the results say about the IRN-BRU
audience:
Cans are a more acceptable container for the
drink.

14. Audience research: Survey
Observation:
A large number of people who drink soft
drinks aren’t loyal to one brand and will switch
between different drinks.
What the results say about the IRN-BRU
audience:
They like to alternate between different
brands depending on what they fancy at the
time.

15. Audience research: Survey
Observation:
A large majority of people constantly see IRN-
BRU in their local shops and can buy it freely.
What the results say about the IRN-BRU
audience:
They possibly look for IRN-BRU whilst
shopping for other products.

16. Audience research: Survey
Observation:
Most people are willing to pay between £1 to
£2 for a soft drink while some prefer the
cheaper option.
What the results say about the IRN-BRU
audience:
They prefer cheaper prices for their drinks.

17. Audience research: Survey
Observation:
A large majority of people find the IRN-BRU
adverts funny and entertaining but some don’t
particularly pay any attention to them.
What the results say about the IRN-BRU
audience:
The existing adverts are effective
entertainment which keeps the brand in the
consumer’s mind.

18. Audience research: Survey
Observation:
A lot of people who drink soft drinks and more
specifically IRN-BRU think that it tastes pretty
good and different.
What the results say about the IRN-BRU
audience:
They like the taste of the drink but it could be
a lot better.

19. Audience research: Survey
Observation:
A large number of people have had a
satisfactory experience with IRN-BRU going off
of past experiences with the drink.
What the results say about the IRN-BRU
audience:
They don’t particularly think that the company
has much to improve upon.

20. Audience research: Secondary - YouGov

21. Idea Generation: Mind Map

22. Individual Idea: TV Advert
The idea of my TV advert is to dig into Scottish history with The Romans
and the symbolic Hadrian’s Wall which separated Scotland from England
during the Roman’s reign of the island.
All of the existing IRN-BRU advertisements use humour or include a turn
which makes the narrative darker in someway so I came up with a small
narrative that involves Scottish History but alters it to make it more in
their favour because of the origins of the drink. The narrative involves a
Roman Legion after being ambushed by Scottish Barbarians on their way
to Hadrian’s Wall who have left them beaten and bloodied. A lone
(idiotic) soldier who is terrified comes out of nowhere with the
signature sound of a Can opening. The whole remaining Legion
look at him (He's holding a can of IRN-BRU). He takes a sip and
changes to being happy and optimistic while the remaining Roman
soldiers take a sip and become the same. To end the camera pans
up to reveal Hadrian's wall in the distance which links to the other
forms of media

23. Idea Generation: Advergame & Poster
Breaking through Hadrian's Wall game -
playing as an IRN-BRU product you make your way
towards the wall to destroy it whilst dodging arrows
from Roman Archers
(Blank cans who are different colours to represent
the competition).
Roman Scroll theme -
Showing Hadrian's Wall with a hole in and an army of IRN-BRU
products behind it
With the tagline "IRN-BRU gets you through"

24. Group Idea:
Put your groups idea here. Agree on what you are doing. You need to work to this concept from here on.

25. Concept board: Zombie themed advertisements

26. Planning Docs (TV Advert): Props, Location, Shot list and Audio
Props
Halloween hand and arm preferably both together
Location
Graveyard
Shot list
• Intro shot – showing the graveyard
• Zoom out - showing the scenery
• Tracking shot – to track in on the graveyard with the hand coming out of it
• Zoom in – going close up to the tomb stone
• Tracking shot – tracking a man’s feet as he walks up to the graveyard and hands an Irn Bru to a hand
• Zoom in on the hand with the zombie holding the Irn Bru and messages come on screen saying Irn Bru gets you through, even death.
Audio
Dark and Halloween esque style music. (Haunted mansion like)
Have a narrator over the advert in the background.

27. Planning Docs (TV Advert): Storyboard

28. Planning Docs (TV Advert): Schedule
DAYS Plan of action Resources
Day 1 Complete any leftover planning on the storyboard/ anything
else that is needed.
A computer
Day 2 Start on the shot list and gather any props we need Camera – phones will do
Day 3 Have any and all footage recorded and ready to edit -
Day 4 Have two or three of the group edit the video and audio that
may need to be edited
Video editing software
Day 5 Present final product to client/class for use in the proforma
Schedule -
Abbey – Available any day bar Monday and Wednesday
Luke – Flexible
Connor – Flexible
Tom – Can’t do Wednesday but otherwise flexible
Filming will commence in the week starting the 23th of October

29. Planning Docs (TV Advert): Call List
Name Phone number
Abbey Glancy 07835 919 578
Tom Littlewood 07432 466 001
Connor Wiffen 07949 733 620
Luke Ross 07999 524 219

30. Planning Docs (TV Advert): Contingency Plan
Pot. Problem Effect on Production Solution/Control
Camera broken Can’t record stuff Use phones as a back up camera
Camera runs out of battery Can’t record stuff Bring batteries with us
Tripod breaking Wont get a still shot Hold the camera by hand
Forget SD card Wont be able to save work Always bring back up SD cards.
Someone can’t attend the
shooting
Production could take longer to make and
scenes could need to be cut.
Just shoot things which they are
not a part of
Crew/cast injury on set Production could take longer to make and
scenes could need to be cut. Moral of the
group goes down causing less effort to be put
in.
Replace them with other
members or reschedule.
We can’t go to the location Setting may need to be changed, creates
narrative dissonance.
Have a back up location to film
in
The weather on the day is
bad.
Equipment can be damaged, muddy. Equipment covers and check
forecast beforehand

31. Potential Issue
Spilling liquid on electrical equipment
Camera Malfunctions
Memory Card Malfunctions
How to avoid the issue
Keep liquids away from any of the electrical equipment
Have a backup/ or resort to Phone Cameras if needs be
Backup Memory Crard
Tripping over wires
Back pain from sitting on the chair incorrectly whilst using a computer
Weather
Can’t get into original location
Always look down and mind where you step
Sit in a comfortable position on the chair
Bring equipment covers to protect from harsh weather
Have backup locations on hand
Planning Docs (TV Advert): Health and Safety

32. Working Title:
Bru-Borne
Product’s Purpose:
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
To provide an entreating gaming experience and promote the product in a comedic or out of
place way but keeps the product in the viewer’s mind at all times. I will achieve this by giving
the game a contrasting atmosphere to what IRN-BRU and other soft drink companies do with
their existing adverts
Genre:
What sort of product is it
The product doesn’t have a specific genre but due to its Hell setting I’d say it’s Comedy Horror Action
Synopisis:
Under a stormy night in a decrepit graveyard the dirt above a grave begins to move as a decayed and
bony arm penetrates the earth’s surface to drag the player down into hell, the only way to escape is by
getting a can of IRN BRU to the devil on his throne – Defeating bosses with an IRN-BRU empowered
sword as you go before breaking out of hell.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your game appeal to this person?
Young teens to older adults.
Because it could be considered violent and contains adult themes.
Legal & Ethical Considerations:
Think about any offensive material you will include?
Satanic imagery.
Will you restrict younger gamers playing it?
No.
Will it offend any social groups/religions/ethnicities?
Yes due to the satanic imagery.
How will you ensure you do not offend anyone?
I will keep the demonic imagery to a subtle level and disclaimer.
Is your game using characters/names/logos of existing games/IPs
Yes, a bottle of IRN-BRU
Will you game be sufficiently different from existing games to not get sued for copyright
infringement?
It will be different but take basic gameplay elements from other games.
Planning Docs (Advergame): Proposal

33. Planning Docs (Advergame): Synopsis
Under a stormy night in a decrepit graveyard the dirt above a grave begins to move as a decayed
and bony arm penetrates the earth’s surface to drag the player down into hell, the only way to
escape is by getting a can of IRN BRU to the devil on his throne – Defeating bosses with an IRN-
BRU empowered sword as you go before breaking out of hell.

34. Planning Docs (Advergame): Layout

35. Planning Docs (Advergame): Pixel Art

36. Planning Docs (Advergame): Pixel Art

37. Planning Docs (Advergame): Sound effects & Music
Sound Effects
Sword clanging – Metal objects hitting against one another.
Footsteps – Walking along a stone path.
Bubbling – Water boiling.
Demon noises - Various animal sounds.
Music
16-bit religious choir

38. The animation begins with the
creature walking towards the
player controlled character as a
flash of lightning indicates its
arrival. I wanted a sense of a
cinematic opening from many
popular games like Uncharted 4
and Batman: Arkham Asylum in a
more basic form of course.
I gradually moved the fully merged
creature from the right side of the
screen to just enough into the
frame so the neck is visible as it
wasn’t a full body.

39. These frames just include the
opening and closing of the
creature’s mouth which was made
by using a different jaw piece than
the one used in the merged layer
version with the health bar of the
boss fading in by changing the
opacity from one frame to
another.
I think it would be more effective
if I had made the character react
more to the creature roaring at
them.

40. These frames include the player
character firing a projectile at
creature, hitting it to show how
damaging an enemy works within
the game. The projectile asset is
moved frame by frame towards
the creature to demonstrate an
attack within the game.
The creature has a flashing effect
when hit by the projectile which
was created by making an outline
of it and filing it with a transparent
colour to be used for one frame in-
between.

41. In these frames I wanted to
portray the creatures ability to
attack but keep in the vein of Irn-
Bru’s dark humor and have the
player instantly die – being
incinerated to a pile of ash on the
ground.
The HUD (Player and The Boss’s
one etc) fades out as the game
comes to an end with the player
‘failing’.

42. There isn’t much to say about
these frames as they essentially
repeat the beginning with the
creature walking backwards
and out of the shot, signaling
the signature game trope of
text saying “You Died” fading in
using the same technique of
changing the opacity over
multiple slides.
The animation ends with the
title of the Advergame “Bru-
Borne” fading in with the same
opacity technique as previously
mentioned.

43. I am quite happy with how the Advergame came out after adding in the sound
effects and music as it looks more like a basic concept – a game I could see as a
free download on the App Store. Although I do believe that while probably
memorable, the original idea of it being an advertisement is sort of lost due to
how far away from what the original concept the Advergame is. However due to
the subjective memorability of the game, I'm hoping that it and the original
product stays in the consumers mind.

44. Planning Docs (Print Advert): Layout, Fonts and Colour Scheme
Crack to Hell open.
Knight gauntlet
or Demon
grabbing an IRN
BRU
IRN-BRU slogan “Irn-Bru gets you through”

45. Planning Docs (Print Advert): Draft (Basic Idea)

46. (Print Advert): Final
When creating the poster by referring to the draft on
the previous slide, I decided to change the design as I
thought the original background was too clean for the
evil theme of the concept I was going with but remain
true to the idea of a hand coming out and grabbing the
bottle of IRN-BRU. To create it I duplicated the original
layer and cut out the mountains to place it above so
the hand would look like it was coming from within the
mountain.
I took the Idea of IRN-BRU’s normal adverts with where
they put the slogan and tried to emulate it as best I
could but due to the background picture, the cleanest
way of cutting through it was diagonally – although
because of this, there is a few completely blank orange
spaces which makes the poster seem rather
unprofessional.
However I do like how the background picture came out even
if it makes little to no sense but it emphasizes the product
with Orange being the main colour you see that contrasts
with the dark surroundings which makes the viewer
immediately think of IRN-BRU

47. Finished Stuff:
Advergame
https://www.youtube.com/watch?v=H1h5g-c7i5o
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