Mobile + Me the remodelled brand opportunity. John Lamphiere, EMEA Director of Corporate Sales and Operations at Quantcast.

1. Mobile + Me
The Remodelled
Brand Opportunity

2. Contents
HOW MOBILE
HAS REDEFINED
WHAT WE DO IN
OUR “ME” TIME
THE ROLE
MOBILE PLAYS
IN PURCHASE
BEHAVIOUR
RELEVANCE AND
CREATIVITY
THE KEY TO
UNLOCKING
MOBILE
SUCCESS

5. ME TIME

6. of us shop on
our mobiles
1/3

7. 41%
of us use mobiles
for purchase research
Millennials make 2
purchases/week on mobile

9. © 2015 Quantcast Confidential
Consumers heavily research products on
their mobile devices
36%
28%
25%
21%
18%
15%
11%
9%
5%
4%
5%
20%
10%
8%
3%
7%
21%
11%
14%
6%
Retail - Marketplaces
Retail - Accessories
Quick Service Restaurants
Insurance
Retail - Clothing
Entertainment - Arts
Education
Banking
Travel
Entertainment - Sports
Conversion Research
2.9X
1.5X
1.9X

11. Mobile web VS Mobile apps
90% of the companies in travel, retail, and finance
get over 50% of their visits from the mobile web
Image Credit: Morgan Stanley

12. 80% of millennials
say they were
influenced to
purchase by a
mobile advert
Over half (51%) of
respondents agree they
find mobile adverts more
intrusive than ads received
on their desktop or tablet
50% of 16-34’s view more
positively a company that
only targets them with
relevant advertising

13. What makes a successful mobile ad
Relevance Creativity

14. Relevance

15. Creativity

16. Mobile is its own beast
BEHAVIOUR
RELEVANCE
CREATIVITY

17. Thank You