16 SImple Tips you can use to make effective PowerPoint decks Each tip is explained and shown in a detailed example You don't have to be a great marketeer to make this work - this is for everyone

1. Do these things to make effective
PPT presentations
16 simple tips

2. What’s in this presentation?
• Reinforce message + structure all the time
• Format slides for focus
• Rework your text, tables and charts

3. Reinforce
message + structure
all the time

4. Put your key message on the 1st slide
(Example = My first slide)
Why make people wait?
(More visual examples follow this slide…)
Tip no1

5. Enjoy climbing,
but be safe

6. Concentrate on sales efforts until 2015

7. Tip no2
Transform agenda slides
into conclusion-slides
Its all about the pyramid
And you already have those conclusions defined
(Compare the following 2 slides)

8. www.ispoint.org
Agenda
• Who is ISPO? – Our Mission
• Why is important that you partner with ISPO?
• How can you support ISPO?
8

9. www.ispoint.org
Agenda
• ISPO = Interdisciplinary organisation
• Partner with ISPO = Make a difference
• 3 ways to support ISPO
9

10. Tip no3
Make sure your slides titles
are messages for that particular slide
(Compare the following 2 slides)

13. Try using some kind of “rolling-menu”
to always remind people
where they are
(See following 2 slides for examples)
Tip no4

14. We live in a NEW WORLD
• Global connected WORLD
• CULTURE of sharing + choice
• Infinite TOOLS = infinite possibility
NW
Environment
Culture
Tools
WORK
Motivation
Management
ILV
People
Time
Directions
Method
14

15. Motivation 3.0 = Intrinsic
• Motivation 3.0 = Intrinsic
• Enterprise 2.0 matches culture
NW
Environment
Culture
Tools
WORK
Motivation
Management
ILV
People
Time
Directions
Method
• Autonomy
• Mastery
• Purpose
•@danielpink
15

16. Use different formatting
on “structure separating slides”
(Like slide 3 .. And the next one)
So people understand
the “big structural change”
in your presentation
Tip no5

17. Format for focus

18. Consider using background colour to make
your actual points (text) lighter
Your eye is trying to let light IN,
so why have the background in light?
Better to let in the content, right?
(I’ll do that from now on)
Tip no6

19. It is even less tiring for the eye as people
watch your presentation
Of course, you will need to make a different
copy for printing, or the ink will run out
..and the company template may not allow
you do it, but there is always a workaround
(Like on the next slide)

20. 20The stuff you are obliged to have on each slide can stay…
See what I mean?
• Just put a dark box somewhere
• And write in light colours
• ..whilst sticking to the brand
guidelines

21. The problem with THIS presentation
Is that there are too many things going on,
that we have lost consistency in formatting
The brain notices such changes and assumes
there is a reason for them
So be consistent in your formatting
Tip no7

22. But if you want to bring focus
to one specific pointone specific pointone specific pointone specific point,
feel free to
make a drastic change in formatting
(see next slide as well)
Tip no8

23. 23

24. Use visuals to reinforce your point
more quickly for the audience
(compare next 2 slides)
Tip no9

25. MOST INFORMATION TENDS
TO BE PROCESSED VISUALLY
Some studies have shown that
up to 79% of information
is processed visually
…whatever that means!?!

26. MOST INFORMATION TENDS
TO BE PROCESSED VISUALLY
79%

27. Avoid using visuals we’ve all seen before
(seriously…
that SAME guy
is in
EVERY CORPORATE PRESENTATION EVER!!)
Tip no10

30. He’s even in the next slide TWICE !!

32. And don’t use the first page
of Google image results
ever again!!
(What? Wait? There’s a page 2 ??!?)

33. 33
I’m so bored of all this teamwork and growth…

34. Don’t just throw on images anywhere
Line up white space to make it easier to read
(compare next 2 slides)
(be careful … its going to get painful)
Tip no11

35. e.g road rash
Superficial wounds
Common during sports + play
Prone to infection

36. e.g road rash
Superficial wounds
Common during sports + play
Prone to infection

37. And if pictures really
speak a thousand words
why not
drop all the text
and just make them big HQ images?
(check next slide… if you dare….)
Tip no12

39. OK, I’ll play nice from now on

40. Rework your text,
tables and charts
Oh, look… time to change structural section again

41. Limit the amount of text on your slides
I’m cheating, because I need you
to read every word
But if you’re reading while
I’m standing up there speaking,
its no good
Tip no13

42. Tip no13
• Max. 3 , 4 or 5 bullet points
• Font size 24 - to - 48
• 6 or 7 words MAX per bullet
• White space between bullets

43. FYI:
When you show a table like this,
somewhere in the world
an innocent accountant dies
(See next slide…)

44. 44

45. Limit table contents
to the strict minimum,
add some focus
and
give it a good title
(The next slide is better…)
Tip no14

46. 46

47. But honestly,
charts are SO much better
for presenting your numbers
(Follow the tips on the next slides…)
Tip no15

48. ACCORDING TO GENE ZELAZNY,
THERE ARE
ONLY 4 CHART TYPES…
EACH TYPE CORRESPONDS TO THE
TYPE OF MESSAGE YOU HAVE

49. Perceived importance of activities vs. Time spent

50. SO LOOK AT YOUR NUMBERS
DEFINE YOUR MESSAGE
THINK OF THE RIGHT TYPE
…AND MAKE A CHART
(LIKE THESE????)

51. WE HAVE CLIENTS IN DIVERSE SECTORS,
BUT 60% ARE FROM FINANCE
(I TRIED TO BE MORE CREATIVE WITH THE NEXT CHARTS…)

52. 1960 1970 1980 1990 2000 2010
NUMBEROFNATURALDISASTERS
THE NUMBER OF NATURAL DISASTERS HAS
INCREASED OVER THE LAST 50 YEARS

53. REVENUE IN $ FIRST 10 YEARS
STAR WARS IS THE HIGHEST GROSSING MOVIE

54. SAVINGS WERE REGULAR THROUGHOUT THE YEAR,
EXCEPT DURING THE HOLIDAY SEASON
EUROSSAVEDPERMONTH
Ave = 300 euros/month

55. If you see this slide,
it ought to suggest a new section,
right?

56. But actually …

57. There’s 1 more tip just for the end …

58. Summary and closing is important too
Copy paste the agenda, then message slide
.. to remind people of your key points
Tip no16

59. What we saw…
• Reinforce message + structure all the time
• Format slides for focus
• Rework your text, tables and charts

60. Do these things to make effective
PPT presentations
16 simple tips

61. 61