From my talk at #CFWF18 in September 2018. Explore mediums which are used to tell engaging and innovative stories. We use technology every day but now you can use this engaging medium to tell more robust stories and put people inside your story.

1. Immersive Storytelling Mediums
Virtual Reality (VR) & Augmented Reality (AR)

2. Disclaimer:
- I am using the cheesiest example
photos possible
- Some experiences are not as life
like as they may appear in this
presentation
- I am biased towards the
technology because I work in AR
& VR for profit
- You may disagree with me about
the current technology landscape

3. About Dan

4. Entrepreneur, Technology Founder, VR Business Leader,
Author, Speaker

6. I make video games for a living

7. What is VR?

8. What is VR
the computer-generated simulation of a three-dimensional image or environment that can
be interacted with in a seemingly real or physical way by a person using special electronic
equipment, such as a helmet with a screen inside or gloves fitted with sensors.
- Wikipedia

10. DIVE IN
Throw your users inside the experience

11. What is AR?

12. What is AR?
Augmented Reality is an interactive experience of a real-world environment whereby the
objects that reside in the real-world are "augmented" by computer-generated perceptual
information, sometimes across multiple sensory modalities, including visual, auditory,
haptic, somatosensory, and olfactory.
- Wikipedia

14. ENGAGE
Bring your story to the real world

15. Industry Examples

16. http://www.farmfood360.ca/

17. https://www.farmvr.com.au/schools/

18. Resources
FOR CONSUMER/PUBLIC EDUCATION
· Saskatchewan Cattlemen’s Association
o https://globalnews.ca/news/3876005/saskatchewan-cattlemens-association-uses-virtual-reality-to-educate-consumers/
· Farm & Food Care
o http://www.farmfood360.ca/
· Paddock to Plate (Australia)
o http://www.abc.net.au/news/rural/2018-05-11/beef-australia-innovation-to-address-consumer-concerns/9750608
o https://www.youtube.com/watch?v=9pthdmZEs-I
o https://vimeo.com/280179142
· FarmVR (Australia)
o https://www.farmvr.com.au/schools/

19. Loads more will be supplied by the conference….. Or so I am
told.

20. Portfolio Examples

22. Fossil Discovery
Adventure
- Gamified AR museum experience
- Enhanced existing exhibits
- Developed for Android and iOS
- Attributed to best financial year
ever for CFDC in Morden,
Manitoba

23. Safety VR
- Developed for Google VR
- Android
- iOS
- Implemented in classrooms
across Canada
- Featured on:
- CBC
- Winnipeg Free Press
- CJOB

24. Roadbuilder Safety
Training Systems
- Interactive course built entirely in
VR
- Narration for limited literacy
- 360 degree photos and videos
shot in Manitoba to train
Manitobans about trades
- Interactive hotspots

25. Kohler View
- Developed for ARKit
- iOS, iPad, iPhone
- Developed with Kohler Co.
- Innovative way to bring Kohler
products into your house.
- Integrated with Kohler marketing
and design teams
- Displayed at multiple trade
shows.

26. What is the current
hardware landscape?

27. Oculus Rift
● Owned by Facebook
● Originally started as a kickstarter
● 3 versions
○ DK1 - Initial release
○ DK2 - Most common version available
○ CV1 - Recent release for commercial use
● Owned by valve
● Purposed around room scale VR
● Intended for game use
● Required ultra powerful PC
HTC Vive

29. Oculus Go
1. All in one headset
2. Low Cost
3. No need for a phone or PC
4. Controller for added interactivity
5. Owned by Facebook
6. Built in battery
1. All in one headset
2. Low Cost
3. No need for a phone or
PC
4. Controller for added
interactivity
5. Built in battery
Pico Goblin

31. Google Cardboard
● The most accessible VR on the
market
● Most phones can support it
● Now supports VR through your
iPhone
● All you need is a cardboard helmet
and your phone
● Cheap and easy
● Produced by Samsung for use in their
phones
● Powered by Oculus Rift
● Better than cardboard HMDs
● Requires specific hardware
Gear VR

33. What about AR!?

34. All-In-One
- Hololens
- Created by Microsoft
- Windows 10
- Great device
- $$$$
- Meta
- Low developer support
- Great quality
- $$$
- Magic Leap
- Proprietary
- Silly design
- $$$$

35. Phone Based
- Vuforia
- Great for marker based
AR
- Floor tracking is garbage
- Great for museum and
permanent installations
- ARKit
- Apple proprietary
- Most consumer iPhones
- ARCore
- Android proprietary
- Most modern devices

36. Not quite there yet….*
* This is the opinion of one man who works with a lot of AR

37. Creating an effective
experience

38. Telling Your Story
- Choose the right tool for the job
- Will your users be downloading an app?
- Conference booth?
- Mall installation
- Classroom experience?
- Don’t force technology into the equation
- Remember how people consume content
naturally
- Don’t put all the important content at their
feet or on the air
- Audio is actually really important
Choose appropriate content types:
- 360 video
- 360 Photo
- 3D animated scene

39. People get sick when you move them around!

40. Use the medium as an
extension of yourself
- Engage the user, they don’t just
have to passively observe
- Talk to them, prompt
them
- Make them think, feel
- Enhance the reality they are
experiencing

41. CARE
Use interactive mediums to tell stories that matter...

46. How can I try it?

47. 360 VR Demo
Come to the demo table and try it out

48. Visit the inside of a chicken barn and learn about where
eggs come from.

49. Fin

50. Find me
https://bitspacedevelopment.com
@CMDannCA
dann@bsdev.ca
TEDx - Reforging Reality