6. What are consumers interested in receiving on
their Smartphones?
o 21% - Advertisements with SMS when in proximity to retailer
o 26 - Movie theater offers/promotions
o 26% - Offers you can save and pursue at leisure
o 29% - A barcode that can be scanned by phone
o 36% - Grocery coupons
7. Battle of the Banner Ads
Mobile banner ads are six times more likely to
be clicked on when opposed to standard online
banner ads.
Why do you think mobile
display ads are more
effective than the currently
ignored desktop display ads?
8. The New Mobile Ad Concept?
Yahoo boasts a boost in their mobile ad
integration.
What are they doing differently?
Living Ads
What do you think of the living ads?
9. How has this panned out for Yahoo?
o 78 percent more likely to interact with the living ad.
o Twice as likely to spend more time with it.
o 24 percent of the viewers had a higher opinion of the brand
and were more likely to talk about it.
o Purchase intent rose from 2 percent for static ads to 16
percent of the living ads.
10. Which mobile device will beat the other out in
advertising effectiveness: Mobile or Tablet?
Why?
11. US Mobile Ad Spending to Reach $7.19B in 2013
o Mobile ad spending to reach more than $20B in 2016.
o However, mobile advertising is a small percentage of
advertising spend at 2.4%.
o Spend will increase to 11% in 2016 and overtake radio.
