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72% 
of CXOs who say 
it’s a barrier aren’t 
prioritizing investments in both technologies and incidence response 
Deloitte Business Confidence Report 2014 
The Gap Between Confidence and Action 
The Research 
C-suite Executives 
(CXOs) 
300 
CXOs-in-waiting 
(CXOWs) 
300 
Weighed in on their confidence in their organizations’ ability to grow, their leadership pipeline, and their ability to innovate 
66% 63% 
34% 37% 
More than half of executives are very confident their organizations can outperform competition 
But the survey revealed gaps between confidence 
and action in: 
• 
Investments in barriers 
to growth 
• 
Leadership development 
• 
Defining and driving 
innovation 
America’s top executives are not acting with confidence 
67% 
of CXOs who say it’s 
a barrier aren’t prioritizing investments in both 
employees and 
business strategy 
More than half are very confident they can address barriers to growth: 
America’s business leaders lack confidence in future leaders 
Less than half say their direct reports have the skills to assume greater leadership roles 
48% 
CXOs 
41% 
CXOWs 
What’s holding them back? 
44% 
CXOs 
50% 
CXOWs 
Say direct reports lack ambition and motivation 
Say they have little or no access to leadership training 
America’s top executives are confident in their ability 
to innovate but are divided on how to drive innovation 
CXOs and CXOWs are split 
on the nature of innovation 
50% 
CXOWs 
53% 
CXOs 
say it’s learned 
and repeatable 
say it’s spontaneous and random 
49% 
CXOWs 
47% 
CXOs 
CXOs are divided on 
how to best foster 
and drive innovation 
Allowing time for employees to innovate 
— 45% 
Building a culture that embraces innovation — 43% 
Adopting new technologies 
— 42% 
Encouraging teamwork and 
collaboration — 42% 
Incorporating contributions to innovation in performance reviews — 36% 
Implementing innovation processes and practices — 33% 
About Deloitte 
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL 
(also referred to as “Deloitte Global”) does not provide services to clients. Please see www.deloitte.com/about for a detailed description of DTTL and its member firms. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. 
Copyright © 2014 Deloitte Development LLC. All rights reserved. 
Member of Deloitte Touche Tohmatsu Limited 
CXOs 
CXOWs 
CXOs 
CXOWs 
Very 
confident 
Have 
some 
doubts 
But CXOs are not prioritizing investments in some barriers to growth they named, like: 
35% 
of CXOs who say it’s a barrier aren’t prioritizing investments in employees 
48% 
of CXOs who say 
it’s a barrier aren’t 
prioritizing investments in tax department 
capabilities 
Only 54% of CXOs say they display confidence in long-term business decisions...and even fewer CXOWs (43%) say their organization’s executives do that 
Demonstrating willingness to take risks on innovation — 35% 
Follow us at @DeloitteUS 
#CXOConfidence 
57% 43% 
CXOs 
56% 44% 
CXOWs 
Competition from Emerging Markets 
Shortage of Skilled Workers 
Cyber Risk 
Tax Constraints

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Deloitte business confidence report 2014: The gap between confidence and action [Infographic]

  • 1. 72% of CXOs who say it’s a barrier aren’t prioritizing investments in both technologies and incidence response Deloitte Business Confidence Report 2014 The Gap Between Confidence and Action The Research C-suite Executives (CXOs) 300 CXOs-in-waiting (CXOWs) 300 Weighed in on their confidence in their organizations’ ability to grow, their leadership pipeline, and their ability to innovate 66% 63% 34% 37% More than half of executives are very confident their organizations can outperform competition But the survey revealed gaps between confidence and action in: • Investments in barriers to growth • Leadership development • Defining and driving innovation America’s top executives are not acting with confidence 67% of CXOs who say it’s a barrier aren’t prioritizing investments in both employees and business strategy More than half are very confident they can address barriers to growth: America’s business leaders lack confidence in future leaders Less than half say their direct reports have the skills to assume greater leadership roles 48% CXOs 41% CXOWs What’s holding them back? 44% CXOs 50% CXOWs Say direct reports lack ambition and motivation Say they have little or no access to leadership training America’s top executives are confident in their ability to innovate but are divided on how to drive innovation CXOs and CXOWs are split on the nature of innovation 50% CXOWs 53% CXOs say it’s learned and repeatable say it’s spontaneous and random 49% CXOWs 47% CXOs CXOs are divided on how to best foster and drive innovation Allowing time for employees to innovate — 45% Building a culture that embraces innovation — 43% Adopting new technologies — 42% Encouraging teamwork and collaboration — 42% Incorporating contributions to innovation in performance reviews — 36% Implementing innovation processes and practices — 33% About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. Please see www.deloitte.com/about for a detailed description of DTTL and its member firms. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. Copyright © 2014 Deloitte Development LLC. All rights reserved. Member of Deloitte Touche Tohmatsu Limited CXOs CXOWs CXOs CXOWs Very confident Have some doubts But CXOs are not prioritizing investments in some barriers to growth they named, like: 35% of CXOs who say it’s a barrier aren’t prioritizing investments in employees 48% of CXOs who say it’s a barrier aren’t prioritizing investments in tax department capabilities Only 54% of CXOs say they display confidence in long-term business decisions...and even fewer CXOWs (43%) say their organization’s executives do that Demonstrating willingness to take risks on innovation — 35% Follow us at @DeloitteUS #CXOConfidence 57% 43% CXOs 56% 44% CXOWs Competition from Emerging Markets Shortage of Skilled Workers Cyber Risk Tax Constraints