This document presents the new features and proposes recommendations to help optimize a G+ account.

1. G+ Redesign:
Implications for Brands
March 12th, 2013

2. Context
>G+ unveiled new platform changes March 6th What this document covers:
>Changes are not significant but show that Google still >Bigger profile and cover photos for more visual impact.
believes in its G+ project >Local Reviews to increase pertinence of search results.
>Google Sign-in for a trusted authentication.
>This document presents the new features and >Next Steps
proposes recommendations to help optimize a G+
account
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3. Bigger profile and cover photos for more
visual impact.
What’s new
>Profile photo now in a circle frame
>Huge cover photo
Recommendations
>Update profile picture to fit the circle frame
>Use a cover photo 2120 pixels by 1192 pixels
>Keep in mind critical photo areas where text
overlays will be displayed (white background,
grey shade and white text in the photo)
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4. Local Reviews to increase value and
pertinence of search results.
What’s new
>A tab for local reviews (restaurants, hotels, etc.) is
now added by default to profiles
>Reviews by Google users or friends will influence
search results
Recommendations
>If your brand doesn’t make local reviews,
uncheck this tab in the account settings to
remove it from the profile
>Incite users to review of your brand’s locations
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5. Google Sign-in for a trusted authentication.
What’s new
>Google replicated the Facebook Connect
functionality allowing users to sign-in everywhere
with their Google account
>Offers synergy with all Google products (Gmail,
Google calendar, etc.)
>When signed-in, content can be dynamically
showcased according to your profile and your
friends’ information
Recommendations
>Simplify user login and authentication by offering
Google sign-in as an option on websites
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6. Thank you
Jean-François Deschamps
Digital Strategist
@JFrDeschamps
jean-francois.deschamps@dentsubos.com
References
> https://plus.google.com/u/0/+SaraMcKinley/posts/JCvsy7x7iQs
> http://mashable.com/2013/03/06/google-plus-redesign-look/
@DentsuBos > http://visual.ly/google-rolls-out-design-changes
> http://news.cnet.com/8301-1023_3-57571255-93/google-switches-on-google-sign-ins-
in-app-posting/
www.dentsubos.com
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