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Principles of Business 
Economic Systems & CSR – Part 1
Overview 
2 
• Describe the various economic systems that exist 
and go over the advantages and disadvantages of 
each 
• Describe the major differences between a free-market 
and planned system 
• Compare different countries economic and 
political differences 
• Describe the relationship between business and 
society 
• Describe and illustrate what is CSR 
• Explain the differences between philanthropy vs 
strategic CSR 
• Describe the four perspectives of CSR e.g. 
minimalist vs proactive with examples
Learning Outcomes 
3 
• Determine and evaluate the different economic 
systems 
• Identify the national differences in economic and 
political systems 
• Define CSR and explain the difference between 
philanthropy and strategic CSR 
• Be able to distinguish between the four 
perspectives of CSR
Re-thinking CSR 
Responsibility is the 
price of greatness 
Winston Churchill
Importance of economic environment 
assessment 
Countries differ in 
different ways 
Economic & 
political changes 
alter market 
circumstances 
It is important to 
understand 
connections, 
change and 
consequences 
The challenges of 
the comeback 
Choices of 
citizens, 
policymakers and 
institutions
Concept of Economic Freedom 
People have the right to work, produce, consume, save, 
and invest the way they prefer 
Economic Freedom by Region, with Population 
Source: Daniels et al, 2013
Global Distribution of Economic Freedom 
Source: Daniels et al, 2013
Value of Economic Freedom 
• Economic freedom affects 
– Growth rates 
– Productivity 
– Income levels 
– Inflation 
– Employment 
– Life expectancy 
– Literacy 
– Political openness 
– Environmental sustainability 
Source: Daniels et al, 2013
Context of economic systems
Communist Countries between 1979-1983 
China, Columbia, Korea, Peru, Poland, Vietnam
Types of Economic Systems 
• An economic system refers to the mechanism 
that deals with the production, distribution, and 
consumption of goods and services 
• Three Types: 
Market 
Economy 
Command 
Economy 
Mixed 
Economy
Types of Economic Systems 
Source: Daniels et al, 2013
Market Economy 
• In a market economy individuals rather than 
governments make most economic decisions 
– Capitalism 
• private ownership of capital 
– Laissez-faire 
• governmental noninterference in economic 
affairs
Command Economy 
• In a command economy the visible hand of the 
state supersedes the invisible hand of individuals 
– Government 
• owns and controls resources 
• determines prices 
• Communism
Mixed Economy 
• Most economies are mixed economies 
– fall between market and command economies 
• Socialism 
– regulate economic activity with a focus on 
social equality and a fair distribution of wealth
Different Political Ideology 
• A political ideology stipulates how society 
ought to function and outlines the methods 
by which it will do so 
• Most modern societies are pluralistic 
– different groups champion competing 
political ideologies 
• Democrats vs. Republicans in the United 
States 
• Democratic Party vs. Liberal Party in 
Japan
Political Spectrum Analysis 
Source: Daniels et al, 2013
Democracy 
• In a democracy 
– all citizens are politically 
and legally equal 
– all are equally entitled to 
freedom of thought, 
opinion, belief, speech, 
and association 
– all equally command 
sovereign power over 
public officials 
• Prominent types of 
democracy include 
– Representative 
– Multiparty 
– Parliamentary 
– Social 
“Summer of 2014 was the 
greatest for modern democracy” 
Bobby Ghosh, Time 
Contrasting India and 
Indonesia’s Election 
View video: 
http://time.com/50062/elections-india-indonesia- 
video-guide/
Totalitarianism 
• A totalitarian system 
subordinates the individual 
to the interests of the 
collective 
– dissent is eliminated 
through indoctrination, 
persecution, 
surveillance, 
propaganda, 
censorship, and 
violence 
• Prominent types of 
totalitarianism include 
– Authoritarianism 
– Fascism 
– Secular 
– Theocratic
What is CSR? 
“Corporate social responsibility 
(CSR) refers to companies 
taking responsibility for their 
impact on society. As evidence 
suggests, CSR is increasingly 
important to the 
competitiveness of 
enterprises. It can bring 
benefits in terms of risk 
management, cost savings, 
access to capital, customer 
relationships, human resource 
management, and innovation 
capacity.”
Issues in CSR 
Many firms’ corporate social 
responsibility efforts are 
counterproductive, for two 
reasons: They put business 
against society, when the two 
are actually interdependent. 
And they pressure companies 
to think of CSR in generic 
ways, instead of crafting social 
initiatives appropriate to their 
individual strategies
Creating shared value 
View video: https://www.youtube.com/watch?v=0iIh5YYDR2o
The Relationship between 
Business and Society 
• Consumers in contemporary 
societies enjoy and expect a 
wide range of benefits, from 
education and health care to 
credit and products that are 
safe to use 
• Profit-seeking companies are 
the economic engine that 
powers modern society; they 
generate the vast majority of 
the money in a nation’s 
economy 
• Much of what we consider 
when assessing a 
society’s standard of 
living involves goods and 
services created by 
profit-seeking companies 
• Companies cannot hope 
to operate profitably 
without the many 
benefits provided by a 
stable, functioning society
Philanthropy versus Strategic CSR 
Philanthropy 
The donation of money, 
time, goods, or services 
to charitable, 
humanitarian, or 
educational institutions 
Strategic CSR 
Social contributions that 
are directly aligned with 
a company’s overall 
business strategy
Strategic CSR? Tata and the Nano 
Source:http://www.examiner.com/road-driver-in-national/world-s-cheapest-car-the-tata-nano
Stage of CSR
4 Perspectives on CSR 
Source: Bovee et al, 2013
The CSR Evolution 
Source: www.corporatesocialreality.net
Reuters Market Light: Transforming Agriculture 
• Reuters Market Light brings Reuters traditional strengths of 
price discovery, price transparency and decision support - 
the power of information - to a new customer segment. 
• Source: Omkar Joshi, Reuters
Reuters Market Light: The Pain 
“If I had known timely and accurate information about the 
price of mustard in Latur market, I would have made 40% 
more money.” 
“Heavy rains decayed my coffee berries. Had I known this in 
advance, I would have harvested early and reduced my heavy 
financial loss.” 
“I get a very poor price for my crop. I do not trust my buyer. I 
take my produce to the market and have to accept his 
money. I am not treated with respect.” 
Source: Omkar Joshi, Reuters
Reuters Market Light: The Solution 
RML provides accurate, relevant and customized 
information that impacts customers livelihood and 
productivity through mobile phones 
Local Spot Prices Local Weather Crop related news 
तूर (दर्जा 1) 
ह िंगणघजट - 
क:3456,कक :1234,औ:2345,आवक:1000 
लजतूर - 
क:3456,कक :1234,औ:2345,आवक:1000 
अमरजवती - 
क:3456,कक :1234,औ:2345,आवक:1000 
नजगपूर - 
क:3456,कक :1234,औ:2345,आवक:1000 
वजमजन 
नजगपूर 
12/12- क: 
23°C,कक:18°C,पजऊस:2mm,शक्य 
तज:2% 
13/12- क: 23°C, 
कक:18°C,पजऊस:2mm,शक्यतज:2% 
मक्यजच्यज आवकीत वजढ. 
मजत्र पोल्ट्री व स्टजर्ा 
उद्योगजकडून 
मजगणी कमी. दरजत घट. 
रजज्यजत दर प्र. कक्विं. ६९० 
ते७ ५ ० रू. दरम्यजन. 
Source: Omkar Joshi, Reuters
Reuters Market Light: The Result 
“sold 100 bags of onion after 
following the prices and 
realised a benefit of Rs. 50 per 
bag. i.e. total of Rs. 5,000”. 
10% higher profit. 5% of 
annual income. 
“I did not engage field labour 
whenever there was a rainfall 
alert. I saved Rs. 70 per head 
for 3 labourers in 3 instances 
totalling to Rs. 630. Saving of 
£8 a day. Return on 
investment of 100% in 3 days” 
“I have instructed my labourers to 
sow the seeds 3 inches into the 
soil, earlier this method was not 
scientific, they would sow the 
seeds 5-7 inches.” 
Source: Representative Feedback 7000 farmers 
Manikrao Gawade held back 70 quintals 
of onions following RML news. In the next 
20 days, realised a 70% gain, made extra 
profit of £350, or nearly 33% of annual 
income. 
Source: Omkar Joshi, Reuters
Essential work for next week 
• Please consult the OLE for details of: 
– Essential readings* 
– Seminar/workshop preparation work* 
– Recommended further readings 
– Any additional learning 
* Essential readings and preparation work must always be completed in time 
for the next session 
33
Appendix – Sources for illustrations 
Slide 4: 
www.wikipedia.org 
Slide 13, 14 & 15: 
www.wikipedia.org 
Slide 19 
www.sdcclothesline.com 
Slide 20: 
www.wikipedia.org 
Slide 21: 
www.harvard.edu 
Slide 24: 
www.wikipedia.org
End of presentation 
© Pearson College 2013

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Po b lecture 5 economic systems and csr students

  • 1. Principles of Business Economic Systems & CSR – Part 1
  • 2. Overview 2 • Describe the various economic systems that exist and go over the advantages and disadvantages of each • Describe the major differences between a free-market and planned system • Compare different countries economic and political differences • Describe the relationship between business and society • Describe and illustrate what is CSR • Explain the differences between philanthropy vs strategic CSR • Describe the four perspectives of CSR e.g. minimalist vs proactive with examples
  • 3. Learning Outcomes 3 • Determine and evaluate the different economic systems • Identify the national differences in economic and political systems • Define CSR and explain the difference between philanthropy and strategic CSR • Be able to distinguish between the four perspectives of CSR
  • 4. Re-thinking CSR Responsibility is the price of greatness Winston Churchill
  • 5. Importance of economic environment assessment Countries differ in different ways Economic & political changes alter market circumstances It is important to understand connections, change and consequences The challenges of the comeback Choices of citizens, policymakers and institutions
  • 6. Concept of Economic Freedom People have the right to work, produce, consume, save, and invest the way they prefer Economic Freedom by Region, with Population Source: Daniels et al, 2013
  • 7. Global Distribution of Economic Freedom Source: Daniels et al, 2013
  • 8. Value of Economic Freedom • Economic freedom affects – Growth rates – Productivity – Income levels – Inflation – Employment – Life expectancy – Literacy – Political openness – Environmental sustainability Source: Daniels et al, 2013
  • 10. Communist Countries between 1979-1983 China, Columbia, Korea, Peru, Poland, Vietnam
  • 11. Types of Economic Systems • An economic system refers to the mechanism that deals with the production, distribution, and consumption of goods and services • Three Types: Market Economy Command Economy Mixed Economy
  • 12. Types of Economic Systems Source: Daniels et al, 2013
  • 13. Market Economy • In a market economy individuals rather than governments make most economic decisions – Capitalism • private ownership of capital – Laissez-faire • governmental noninterference in economic affairs
  • 14. Command Economy • In a command economy the visible hand of the state supersedes the invisible hand of individuals – Government • owns and controls resources • determines prices • Communism
  • 15. Mixed Economy • Most economies are mixed economies – fall between market and command economies • Socialism – regulate economic activity with a focus on social equality and a fair distribution of wealth
  • 16. Different Political Ideology • A political ideology stipulates how society ought to function and outlines the methods by which it will do so • Most modern societies are pluralistic – different groups champion competing political ideologies • Democrats vs. Republicans in the United States • Democratic Party vs. Liberal Party in Japan
  • 17. Political Spectrum Analysis Source: Daniels et al, 2013
  • 18. Democracy • In a democracy – all citizens are politically and legally equal – all are equally entitled to freedom of thought, opinion, belief, speech, and association – all equally command sovereign power over public officials • Prominent types of democracy include – Representative – Multiparty – Parliamentary – Social “Summer of 2014 was the greatest for modern democracy” Bobby Ghosh, Time Contrasting India and Indonesia’s Election View video: http://time.com/50062/elections-india-indonesia- video-guide/
  • 19. Totalitarianism • A totalitarian system subordinates the individual to the interests of the collective – dissent is eliminated through indoctrination, persecution, surveillance, propaganda, censorship, and violence • Prominent types of totalitarianism include – Authoritarianism – Fascism – Secular – Theocratic
  • 20. What is CSR? “Corporate social responsibility (CSR) refers to companies taking responsibility for their impact on society. As evidence suggests, CSR is increasingly important to the competitiveness of enterprises. It can bring benefits in terms of risk management, cost savings, access to capital, customer relationships, human resource management, and innovation capacity.”
  • 21. Issues in CSR Many firms’ corporate social responsibility efforts are counterproductive, for two reasons: They put business against society, when the two are actually interdependent. And they pressure companies to think of CSR in generic ways, instead of crafting social initiatives appropriate to their individual strategies
  • 22. Creating shared value View video: https://www.youtube.com/watch?v=0iIh5YYDR2o
  • 23. The Relationship between Business and Society • Consumers in contemporary societies enjoy and expect a wide range of benefits, from education and health care to credit and products that are safe to use • Profit-seeking companies are the economic engine that powers modern society; they generate the vast majority of the money in a nation’s economy • Much of what we consider when assessing a society’s standard of living involves goods and services created by profit-seeking companies • Companies cannot hope to operate profitably without the many benefits provided by a stable, functioning society
  • 24. Philanthropy versus Strategic CSR Philanthropy The donation of money, time, goods, or services to charitable, humanitarian, or educational institutions Strategic CSR Social contributions that are directly aligned with a company’s overall business strategy
  • 25. Strategic CSR? Tata and the Nano Source:http://www.examiner.com/road-driver-in-national/world-s-cheapest-car-the-tata-nano
  • 27. 4 Perspectives on CSR Source: Bovee et al, 2013
  • 28. The CSR Evolution Source: www.corporatesocialreality.net
  • 29. Reuters Market Light: Transforming Agriculture • Reuters Market Light brings Reuters traditional strengths of price discovery, price transparency and decision support - the power of information - to a new customer segment. • Source: Omkar Joshi, Reuters
  • 30. Reuters Market Light: The Pain “If I had known timely and accurate information about the price of mustard in Latur market, I would have made 40% more money.” “Heavy rains decayed my coffee berries. Had I known this in advance, I would have harvested early and reduced my heavy financial loss.” “I get a very poor price for my crop. I do not trust my buyer. I take my produce to the market and have to accept his money. I am not treated with respect.” Source: Omkar Joshi, Reuters
  • 31. Reuters Market Light: The Solution RML provides accurate, relevant and customized information that impacts customers livelihood and productivity through mobile phones Local Spot Prices Local Weather Crop related news तूर (दर्जा 1) ह िंगणघजट - क:3456,कक :1234,औ:2345,आवक:1000 लजतूर - क:3456,कक :1234,औ:2345,आवक:1000 अमरजवती - क:3456,कक :1234,औ:2345,आवक:1000 नजगपूर - क:3456,कक :1234,औ:2345,आवक:1000 वजमजन नजगपूर 12/12- क: 23°C,कक:18°C,पजऊस:2mm,शक्य तज:2% 13/12- क: 23°C, कक:18°C,पजऊस:2mm,शक्यतज:2% मक्यजच्यज आवकीत वजढ. मजत्र पोल्ट्री व स्टजर्ा उद्योगजकडून मजगणी कमी. दरजत घट. रजज्यजत दर प्र. कक्विं. ६९० ते७ ५ ० रू. दरम्यजन. Source: Omkar Joshi, Reuters
  • 32. Reuters Market Light: The Result “sold 100 bags of onion after following the prices and realised a benefit of Rs. 50 per bag. i.e. total of Rs. 5,000”. 10% higher profit. 5% of annual income. “I did not engage field labour whenever there was a rainfall alert. I saved Rs. 70 per head for 3 labourers in 3 instances totalling to Rs. 630. Saving of £8 a day. Return on investment of 100% in 3 days” “I have instructed my labourers to sow the seeds 3 inches into the soil, earlier this method was not scientific, they would sow the seeds 5-7 inches.” Source: Representative Feedback 7000 farmers Manikrao Gawade held back 70 quintals of onions following RML news. In the next 20 days, realised a 70% gain, made extra profit of £350, or nearly 33% of annual income. Source: Omkar Joshi, Reuters
  • 33. Essential work for next week • Please consult the OLE for details of: – Essential readings* – Seminar/workshop preparation work* – Recommended further readings – Any additional learning * Essential readings and preparation work must always be completed in time for the next session 33
  • 34. Appendix – Sources for illustrations Slide 4: www.wikipedia.org Slide 13, 14 & 15: www.wikipedia.org Slide 19 www.sdcclothesline.com Slide 20: www.wikipedia.org Slide 21: www.harvard.edu Slide 24: www.wikipedia.org
  • 35. End of presentation © Pearson College 2013