Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)

1. +
The relationship between
OFF and ON Line
The Old Order Changes. Maximise resources on
and offline.

2. +
Our aims in the next 30 mins.

Who is our audience
online. Who are we
missing?

Tools for improving
performance

Increase the data
sources

The way forward.

3. +
Outside the digital bubble.
120
100
16-24
25-34
35-44
45-54
55-64
65-74
75+
All
80
60
40
20
0
Within last 3
months
More than 3
months ago

4. +
Who is not digital?

5. +
Digital/Non-Digital – In between.
The frustrated

6. +
The High Street Environment.

7. +
High Street vs Online.

8. +
Tools which bridge Online and
offline with data.

9. +
What does
walkbase do?

10. +
What are the
benefits of
Walkbase?

11. +
Impact online?

12. +
Impact offline?

13. +
Apply Online
methodologies
…Offline.

14. +
Apply Online
methodologies
…Offline.

15. +
Reporting in real
time.

16. +
Monitor dwell
time, dept by
dept.

17. +
Track store
movements &
Monitor KPI’s.

Customer Acquisition

In store behaviours

Customer Loyalty

Staffing

Sales potential

18. +
What does
KingofShops do?

Increase Footfall Offline

Attribute Revenue to website
traffic channels or campaigns

Generate trackable revenue
from customers who are less
likl;ey to buy online.

Maximise Revenue from web
traffic.

Better use in store sales time

19. +
Improve
Efficiencies.

Once again applying online
methodology to drive offline
sales.

Attribute sales to channels

Optimise channel and appt
offerings to maximise
performance

20. +
Premiere
Service needs.

Customers who
specifiy a service need
spend more ins store.

Spend rises again if
they are given a
personal service.

21. +
Who benefits?

Marketing Depts

Store Managers

Customers

22. +
Reporting on
Revenue

23. +
Reporting on
event
availability?

24. +
Attendance
Reporting?

25. +
Gather data?

26. +
Increase website
engagement

27. +
Summary
On vs Off Line
Debate
• Declining Sales on
High St
Frustrated Customer
Base
• Buys less
Tools provide
Functionality & Data
• More Efficient use
of resources
Customers Spend
more
• Profits Rise
High Street plays to
it’ strengths.
• Repeat Business