Présentation de Dial237 - #Edition7 #DigitalThursday

DOT TECHNOLOGIES PVT LTD | Douala | Cameroon
Connecting customers to Business
Via
Web, Whatsapp & Twitter
ETANG EGBE | etang.egbe@dial237.com

www.dial237.com | Experience Something Different.
So, Who are we?
We’re like... eBay for
connecting Users to Service
Providers. Also, like facebook
because we want consumers to
communicate with service
providers and vice-versa.

10 Points
1. Mission.
2. Problem.
3. Solution.
4. Market Size.
5. Business Module 6. Competitors
7. Marketing Plan.
8. Team
9. Financing.
10. The Future.

Company & Mission
• Dial237.com, is a web 2.0 (Online),Whatsapp & Twitter
Geolocation base local search engine, intended to provide
local search service over web & mobile.
• Our Mission:
With the ever growing use of mobile phones and internet
usage in Africa, we want to provide SMEs the opportunity to
grow and reach new markets whereas giving consumers the
power of guided purchase. All with the use of simple,
innovative and open source technologies.
• Our Promise:
We provide easy, free & fast access to all category of
products & services via various platforms.

Problem
Consumers.
• How to get quick
accessibility to service
providers.
• Web search, inquiry (calling
a friend/family), takes time
and a cost involve.
• Free Access to products and
service providers .
Service Providers.
• Tough to find & reach new
customers & markets.
• Best option to get targeted
customers.
• No communication with consumers.
• Economical way to advertise and
sell?

Our Solution:
• Help SMEs (home base business owners, taxi, tailor,
barbershop etc.) get started in the e-Marketing era.
• Help consumers find businesses: by category, distance,
location, reviews, ratings and communicate with these
service providers, fast, easy and free.
• Provide business owners with a complete business
intelligence package (i.e. web 2.0 online presence +
analytics + call-to-action + SMS notifications + events
etc) at low cost.
• Get the best route to destination via integrated Google
Maps & Open Source geo-location service.

Our Solution: Technology

Where’s the Jackpot?!!
• Approximately 2.5 million SME Units in Cameroon
growing @20%.. need to promote business.. growth in
business startups.
• Telecomm offerings like free SMS origination removing
the cost barrier to accessing our services.
• Population @ 2014 is estimated to be 22.82 million.. &
growing.
• Cameroon saw 23.78% growth in internet
subscribers…more potential customers.

• Leveraging open source technologies so as to drastically reduce
cost of service to businesses.
• Using crowdsourcing to aggregate and curate data.
• Seamless integration multi-platforms (Whatsapp, Twitter & Social
networking) to elevate UX(user experience).
• Adaptation of technology to reach the masses and not just on the
web.
• Integration of Whatsapp & Twitter base geo-location search search.
Differentiator

Whatsapp & Twitter
• We are also taking the search service a notch further
by bring search service to the already existing mobile
applications users are acquainted too.
• We have created a WhatsApp/Twitter personal
assistants for the WhatsApp/Twitter messaging
platforms. The assistant uses a combination of
artificial intelligence, data from Dial237 database,
and mapping data from Google Maps in order to help
consumers find places to meet up with friends,
family or colleagues.

Size of Market
Source:
Internet world
Stats – www.
Internetworldst
ats.com
• First things first. More on “Size of market” Next page.
How are we
doing?!

• Mobile Penetration in Africa
Source: Informatandm.com,.
Link: http://ow.ly/JHV0g
(page 10-11).

Size of market...conti.....Cameroon.
• Web (Online)
o Internet Usage v/s Total Population
-- Population growth
rate ≈ 2.57%..
-- Internet usage
growth rate ≈ 23.78%.
-- 2015 figures are a
projection from the
above.
Source: www.
Internetworldstats.com

Size of market conti.....Cameroon.
• Voice (Offline)
o Mobile/Fix Service Usage vs Total Population
-- Total population as of 2014 ≈ 22.82
million.
-- Mobile s phone service Usage ≈ 66%.
--Fix phone Service Usage ≈ 4%.
-- Undecided ≈ 30%.
Source: http://ow.ly/Jt9oK

Business Model
• Transactional:
– Charge SMEs per Transaction.
– Charge SMEs on Leads generated via Whatsapp & Twitter ads.
– Charge businesses on direct call leads.
– Premium Charges for Lead Generation top 3 Enterprise in a Specific
Industry.
• Web Advertising:
– Sponsored Ads on Website.
– Top/Premium Listing in Web categories.
– CPA/CPM Ads
– E-mail Ads.
TARGETED LOCAL ADVERTISING
Advertise on
Dial237.com search
Advertise on related
businesses
Removal of
competitor ads

Business Model Canvas
Key Activities Value Propositions Customer Relationships
Key Resources
Customer Segments
Channels
Cost Structure Revenue Streams
Companies
Software
Development
Selling ads to
Local businesses Brand
Advertisement
Local Business
Costumers
Profiles
Internet
Staff
Advertising for
companiesSoftware
Screening
Reviews
IT
Infrastructure
Giving the
opportunity for
Local Business to
Advertise
IT
Infrastructure
IT infrastructure
24/7
availability for
support.
VOICE
SMS
Enabling local
businesses to research
both online and offline
consumers.

Technology
• Use of Open-Source Systems to scale up easily
• For Open Architecture we can constantly develop our
search functions & refine search.
• Matching algorithm for better keyword based search
on Web, Whatsapp & Twitter.
TECHNOLOGY
Search and Ranking Technology Review Filter
SMS/Mobile
Solutions
Geo Localisation Services Internal Management Systems

Competitors
• Offline
– Vconnect.com
– Yellowpageskenya.com
– Call-rwanda.com
• Online
– wasamundi.com
– ici.cm
– cameroonzoom.com
– Tripadvisor.
– Vconnect.com
– Yellowpageskenya.com
– Call-rwanda.com
Cameroonzoom Wasamundi ICI Vconnect Yellowpageskenya Call-Rwanada TripAdvisor Google Dial237.com
Coverage
Review
SMS Notification.
Voice Search
Whatsapp/Twitter
Search
Social Networking
Analytics

Marketing Plan
Online
• Partner with notable Local
bloggers.
• Adwords Campaigns in regional
cities
• Generate SEO traffic listing
pages
• Advertising on Regional High
Traffic Sites
• Whatsapp/Twitter Campaigns
Offline
o Distribution Partnership with
Local SME Body e.g. APERO
Street.
o Branding Campaigns with
Retail Chains as Café France,
jumia.cm
o Newspaper Ads, City
Hoardings.

Finances & Roadmap
• Raised $0K Seed round
o built initial prototype/Working product; functional .
• Seeking $30K-$50K Series A round @ $60K valuation
o already closed $0K (Update with progress on funding).
• Use of Finance / Product Roadmap / Goals
o $15- 25K: hire 2-3 engineers, 2 marketing / sales, 5 Tele
customer support
o $15-25K: Data gathering & auditing, marketing campaigns &
customer acquisition.
o Break Even Time & Analysis

Finances & roadmap…..conti…
INCOME Manpower Marketing Cloud Hosting Office Rental & Supplies Other Total Operating Income
Jan $ 1,950.00 $ 1,100.00 $ 279.00 $ 3,737.00 $ 500.00 $ 7,566.00
Feb $ 1,950.00 $ 550.00 $ 279.00 $ 1,960.00 $ 500.00 $ 5,239.00
Mar $ 1,950.00 $ 1,150.00 $ 279.00 $ 1,760.00 $ 500.00 $ 5,639.00
Apr $ 1,950.00 $ 650.00 $ 279.00 $ 1,760.00 $ 500.00 $ 5,139.00
May $ 2,625.00 $ 1,050.00 $ 279.00 $ 1,760.00 $ 500.00 $ 6,214.00
Jun $ 2,625.00 $ 550.00 $ 279.00 $ 1,760.00 $ 500.00 $ 5,714.00
Jul $ 2,625.00 $ 550.00 $ 279.00 $ 1,760.00 $ 500.00 $ 5,714.00
Aug $ 2,625.00 $ 1,050.00 $ 279.00 $ 1,760.00 $ 500.00 $ 6,214.00
Sep $ 2,625.00 $ 550.00 $ 279.00 $ 1,760.00 $ 500.00 $ 5,714.00
Oct $ 3,000.00 $ 1,050.00 $ 279.00 $ 1,760.00 $ 500.00 $ 6,589.00
Nov $ 3,000.00 $ 550.00 $ 279.00 $ 1,760.00 $ 500.00 $ 6,089.00
Dec $ 4,600.00 $ 110.00 $ 279.00 $ 1,760.00 $ 500.00 $ 7,249.00
Total $ 31,525.00 $ 8,910.00 $ 3,348.00 $ 23,297.00 $ 6,000.00 $ 73,080.00

The Future
1. Launching of Mobile App & Improvement in Social Network.
2. Brand Advertising & Payment Gateway.
3. Platform Expansion.
4. E-Commerce / Local Transportation App.
5. Mobile Monetization.

1. From review provider to a social platformConti..
Intensified user
engagement
More interaction
between them
More
contribution to
the site
❑ Increased user traffic in the platform
❑ Gain momentum
❑Create network effect
Incremental reviews, photos, etc.
❑ Increased user traffic in the platform
❑ Gain momentum
❑Create network effect

2. Brand Advertising & Payment Gateway
Increased number of users engaged in the social Dial237.com platform will create the network effect
It will attract brand advertisers with big budgets
MORE MONEY
It is a big revenue potential
Increase in Number of mobile users, and mobile money users, will increase usage of PG.

Social/User
Generated
Content
❑ Service offerings
❑ More integrated check-in capabilities (checked in, bought X,
with friend Y, for event Z)
Editorial Content
❑ Professionally written content
❑ Travel guides
❑ Visual and video content – Dial237.com Channel/Magazine
Expanded
Platform
❑ Open up their website for 3rd party apps – let the users
choose what they want to adopt
3. Platform Expansion – Key Platform
Improvements

Platform expansion conti....
•Higher conversion rate
•Increased revenues
Check-in
capabilities
Social
network
platforms
New
Review
Filter

4. E-Commerce & Taxi Services
Deeper integration
with merchants
and more creative
offers
❑ Gift cards, ticketing for events, create their own
payment and loyalty solution
❑ They need to enter into the part of the transaction,
not just at the endpoints (discovery and review)
Improvement in
local Taxi booking
services, More
business
implementation
❑ Online & Voice taxi booking services integrated.
❑ Creating new markets for local transportation.

5. Mobile Monetization
Gamification
through
augmented reality
Mobile
Advertising

Screenshots / Demo
http://www.dial237.com/

THANK YOU
Contact: etang.egbe@dial237.com

Présentation de Dial237 - #Edition7 #DigitalThursday

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