The document outlines an assignment for a project management course. Students must submit a business report and presentation bidding on a project to develop an e-commerce platform for a grocery store client. The store is located in a town of 6,500 residents near a larger city, and aims to increase its online presence to attract more tourists and compete with larger retailers. Students must propose their project approach, budget, timeline and risks. They will be graded based on demonstrating knowledge of project management principles and responding to the assignment requirements.

1. MGT3100 Project Management- Case Study - Ozford Higher
Education Trimester 1, 2021.
Assessment Tasks -
Assignment 2:Part A:Written Report = 20%
Part B: Presentation = 10%.
Assessment type: Group Assessment (in self-forming teams of 3
– 4 members)
Due date: May 14, 2021 (Friday, Week 9), 11:45 pm (AEST)
The assessment submission must be made online through the
Ozford Institute of Higher Education Moodle site.
Only one member submits the written report with all student
names and student numbers of the group.
Task description:
You work for a newly formed project management consulting
firm specialising in digital marketing and IT platforms for small
to medium enterprises. Over the last five years you have taken
on and completed some exciting and successful projects for
clients and are starting to gain a reputation in industry for
providing innovative and creative client solutions. Your CEO
has asked your team to respond and competitively bid for the
following tender by developing a response to a Request for
Proposal (RFP) business report and a presentation of the bid to
the Board of your firm.
You are responding to a RFP for a local regional food /grocery
and bakery store in NSW. The store is located in Moama, a town
of 6,500 residents which borders Echuca, Victoria. Echuca has a
population of 21,500 and is expanding at 5-7% per annum.

2. Moama is in the Murray River Tourism district and tourism is
its biggest economic sector with a worth $250 million per
annum. Over 60% of the permanent population are over 55 years
of age with medium to high disposable income. A growing
number of people are retiring in the region after working and
living in major cities in Australia as they are attracted to an
affordable lifestyle. Median property prices are currently
around 30-40% lower than comparable urban areas in Australia,
making the area an attractive place to live, retire and holiday.
There is a joint NSW and Victorian government $1 billion
dollar bridge project and infrastructure underway which is
planning to be completed by 2022. Your client’s business is
located just 750 metres from the exit on the NSW border, just 2
hours and 40 minutes from Melbourne.
The client is a family owned business with a good reputation in
the local community with a value proposition for fresh
predominantly locally sourced produce and higher quality
service than its major competitors. Over the last 5 years the
client has refurbished the store to include fresher products,
including organic and a traditional style bakery with gluten free
products with a small café with eat in and takeaway services.
The major competitors of the client with physical stores and
strong on-line presence are Woolworths, Aldi, Coles, and IGA.
In addition, there are some small local stores.
Growth of local population and increase in events and tourism
activities in the region has led to more aggressive competitions
between large retailers and small operators, resulting in
diminished sales, loss of profits and closure of some small
businesses.
Challenge:
Create an integrated e-commerce on-line platform to compete on
quality, convenience and service (and not just price, and

3. increase market share (the dominant strategy of the large
competitors).
The client is an established retailer in the grocery and bakery
shopping niche. Their main goal is to offer good quality locally
sourced produce to their customers. Simultaneously, they wish
to encourage their customers to adopt a lifestyle with healthy
eating habits. The client wants customers to adhere to the go-
green movement and reduce wastage of precious resources. The
client’s estimate proposal is worth around $150 to $200K.
Currently the store has a basic web site with minimal
functionality and visibility for current and potential customers.
Although they have visibility and patronage from local residents
in order to sustain their business and grow the client base and
wants to target the increasing tourist customer who attends
festivals during holidays and most weekends.
The objective is to develop an Omni-Channel digital Marketing
platform (in-store, web based, online, mobile) to improve
customer experience.
Mobile apps as well as a web site to enable improvised order
management. The client is worried about delayed delivery and
wants a smooth delivery process. The client wants dual options
where customers can get home delivered orders at their doorstep
or click and collect pickup from the nearby store.
Some possible functionalities include SEO (Search Engine
Optimisation). social media integration with Facebook,
Instagram, WhatsApp and WeChat, loyalty programs, and
specials.
As a project management firm, you are responding to an RFP to
submit in a bid for this contract. It is expected that five other
firms are submitting bids for this project. The pricing from the
other firms are between $155,000 to $250,000 with time plans

4. to complete ranging from 6 months to 12 months. Its your
decision whether it is a fixed-priced contract or cost-
reimbursement contract. Also the details of a baseline time plan
is entirely your decision.
Assessment 2 A: Rubric and Suggested Structure of Business
Report
CONTENT: Does your topic analysis demonstrate?
Marks
Executive Summary
Table of Contents
Introduction
Description & Background: Overview of your project
management firm and briefly how you will satisfy customer
needs. A description the purpose of the project: bodies of
knowledge, role of ongoing improvement and best practices,
human factors within project and an assessment of the linkages
between these?
/3
A demonstration of a thorough knowledge and application of
relevant project management principles, concepts, methods and
theories in response to the assessment task
Contractor Response to RFP - Proposed approach or solution
1) Statement of customer needs and any assumptions: Can
include competitor analysis (SWOT analysis, and or PESTL).
2) Project scope and Deliverables: Customer Pilot Surveys,
Digital marketing strategy, Omni Chanel platforms (Web based
platform, mobile app’s click and collect, ordering and payment
systems).
3) Resources: (skills, expertise, equipment, facilities).
/7

5. 4) Schedule: Include key milestonestarget dates from start to
closure of project include A) Breakdown Work Structure
(BWS), B) Network structure diagram, or C) Responsibility
Assignment Matrix (Refer to Gido, Successful Project
Management 2017, pp 112-117).
5) Budget: Fixed priced or cost-reimbursement: Provide a
proposed cost budgetwhich may include: Labor, Materials,
Equipment, Facilities, Consultants, Travel, Documentation,
Overhead, Reserve, Profit.
6) Risk Assessment: Provide astatement of any potential risk
associated to accomplishing the project objective. These risks
may be associated to any factors such as technical, schedule,
human resources, external, and or sponsor/customer.
7) Overall Expected Benefits of project: Summary and
recommendations value created to client such as return on
investment, cost savings, faster time to market, increase
customer share.
/7
8) Presentation of report: (Harvard Business Report).
A critic of relevant academic & professional literature (cited at
least six (6) times)?
Grammar, Expression & spelling.
/3
Total Marks-
/20
Assessment Task 2: Part B: Group Presentation

6. Due date week 11 – May 16, 2021.
Total marks = 10 marks.
Students can elect to do an in-class presentation as arranged by
your Lecturer or pre-recorded zoom presentation uploaded to
Moodle by 5:00 pm (EAEST).
The purpose:
You have been shortlisted along with 5 other firms by the client
to pitch and bid for the tender and they expect a maximum of 10
minutes for presentation. Power point format up to 10 slides
maximum. Please note all group members need to present.
The following rubric is provided as a guideline.
MGMT3100 Assessment 2B: Pitch Marking Rubric 10%
WeightingFailPassCreditDistinctionHigh Distinction
Presentation Pitch: Overview
of the proposed project
management plan
1 mark
Poor or limited
overview of the
proposed project
management plan
Basic or limited
overview of the
proposed project
management plan
Credible overview of
the proposed project
management plan
Extensive overview of

7. the proposed project
management plan
Exceptional overview
of the proposed project
management plan
Presentation Pitch: Detailed
explanation of the customer
problem solved
1 mark
Poor or limited
explanation of the
problem solved
Basic explanation of
the problem solved
A credible
explanation of the
problem solved
Very good explanation of
the problem solved
Exemplary explanation
of the problem solved
Project Management team -
skills, expertise
1 mark
Poor or limited
explanation of Project
Management team -
skills, expertise
Basic explanation of
Project Management
team -skills, expertise
A credible
explanation of
Project Management
team -skills,
expertise

8. Very good explanation of
Project Management
team -skills, expertise
Exemplary explanation
of Project Management
team -skills, expertise
Presentation Pitch: Cash
flow Projections/Budget
2 marks
Poor or limited
explanation of cash
flow projections
Basic explanation of
cash flow projections
A credible
explanation of cash
flow projections
Very good explanation of
cash flow projections
Exemplary explanation
of cahs flow projections
Presentation Pitch: Detailed
explanation of operational
schedule Breakdown Work
Structure (BWS)
2 marks
Poor or very limited
explanation of
operational schedule
(BWS)
Basic explanation of
operational schedule
(BWS).
A credible
explanation of
operational schedule

9. (BWS).
Very good explanation of
operational schedule
(BWS).
Exemplary explanation
of operational schedule
(BWS).
Presentation Pitch: Detailed
explanation of the scope and
deliverables
2 Marks
Poor or very limited
explanation of the
scope and delverables
Basic explanation of
the scope and
deliverables
A credible
explanation of the
scope and
deliverables
Very good explanation of
the scope and
deliverables
Exemplary explanation
of the scope and
deliverables.
Presentation Pitch:
Presentation demonstrated
commercial acumen and
summary of benefits for the
client: Summary and
recommendations value
created to client such as
return on investment, cost
savings, faster time to

10. market, increase customer
share.
1 mark
Poor or limited
demonstration of
commercial acumen
Basic demonstration
of commercial
acumen
Credible
demonstration of
commercial acumen
Very good demonstration
of commercial acumen
Exemplary
demonstration of
commercial acumen
Total 10 Marks
MGT3100 Project Management
-
Case Study
-
Ozford Higher Education Trimester 1, 2021
.
Assessment Tasks
-

11. Assignment 2:
Part A:
Written Report = 20%
Part B:
Presentation
= 10%
.
Assessment type
:
Group Assessment
(in self
-
forming teams of 3
–
4 members)
Due date: May 14, 2021 (Friday, Week 9), 11:45 pm (AEST)
The assessment submission
must be

12. made online through the Ozford
Institute of
Higher Education
M
oodle site.
Only one member submits
the
written report with all student names and student numbers
of the
group.
Task description:
You work for a newly formed project management consulting
firm specialising in digital marketing and IT platforms for small
to medium enterprises. Over the last five years you have taken
on and completed some exciting and successful
projects
for clients
an
d are starting to gain a reputation in industry for providing
innovative and
creat
ive
client solutions.
Your CEO
has asked your team to respond and competitively bid for the
following tender
b
y developing a

13. response to a
Request
f
or
Proposal
(
RFP
)
business report and a presentation of the bid to the
B
oard of your
firm
.
You are responding to a
RFP
for a local regional
food /
grocery
and bakery
store in NSW. The store is located in Moama
,
a
town of 6
,
500 residents which borders Echuca
,
Victoria
. Echuca has

14. a population of 21,500
and is
expanding at 5
-
7
%
per
annum.
Moama is in the Murray River Tourism district and
tourism is
its biggest
econom
ic sector
with a
worth $250 million
per annum.
Over 60% of the permanent population are over
55 years of age with medium to high disposable income
.
A
growing
number
of people
are
retiring in the region after working and living in major cities in
Australia
as
they are attracted
to an affordable lifestyle.

15. Median property prices are currently arou
nd
30
-
4
0% lower than comparable urban areas in
Australia, making the area an attractive place to live, retire and
holiday. There is
a
joint NSW and Vic
torian
government $1
b
illion
dollar bridge
project
and infrastructure underway which is planning to be completed
by 2022. Your
client’s
business
is located just
750
metres from the exit
on the NSW border
, just 2 hours and 40 minutes from Melbourne.
The client is a family owned business with a good reputa
tion in the local community with a value proposition for fresh
predominantly locally sourced produce and higher quality
service than its major competitors. Over the last 5 years the
client

16. has refurbished the store to include fresher products, including
or
ganic and a traditional style bakery with gluten free
products with a small café with eat in and takeaway services.
The major competitors
of the client
with
physical
stores and
strong
on
-
line presence are Woolworths, Aldi, Coles
, and
IGA
.
In
addition, there are
some
small
local store
s
.
G
rowth
of local
population
and increase

17. in events
and tourism
activities
in the region
has led to
more aggressive
competitions between
large retailers
and
small operators
,
resulting in diminished sales
,
loss of profits
and closure of
some
small business
es
.
Challenge
:
C
reate an

18. integrated e
-
commerce
on
-
line platform to compete on quality, convenience and service
(
and not
just
price
, and
increase market share
(
the dominant strategy of the large competitors
)
.
The client is an established retailer in the grocery
and bakery
shopping niche. Their main goal is to offer good quality
locally
sourced
produc
e
to their customers. Simultaneously, they wish to encourage their
customers to adopt a lifestyle with healthy
eating habits. The client wants customers to adhere to the go
-
gree
n movement and reduce wastage of precious resources
.
The
client’s
estimate proposal is worth around $1

19. 5
0 to $
200
K
.
Currently the store has a basic web site with minimal
functionality and visibility for current and potential customers.
Although
they have visibility and patronage from local residents in order
to sustain their business and grow the client base and wants
t
o target the increasing tourist customer who attends festivals
during holidays and most weekends.
The objective
is
to develop an Omni
-
Channel
digital Marketing platform (in
-
store,
web based, online, mobile
)
to
improve customer experience.

20. MGT3100 Project Management- Case Study - Ozford Higher
Education Trimester 1, 2021.
Assessment Tasks -
Assignment 2: Part A: Written Report = 20%
Part B: Presentation = 10%.
Assessment type: Group Assessment (in self-forming teams of 3
– 4 members)
Due date: May 14, 2021 (Friday, Week 9), 11:45 pm (AEST)
The assessment submission must be made online through the
Ozford Institute of Higher Education Moodle site.
Only one member submits the written report with all student
names and student numbers of the group.
Task description:
You work for a newly formed project management consulting
firm specialising in digital marketing and IT platforms for small
to medium enterprises. Over the last five years you have taken
on and completed some exciting and successful projects
for clients and are starting to gain a reputation in industry for
providing innovative and creative client solutions. Your CEO
has asked your team to respond and competitively bid for the
following tender by developing a response to a Request for
Proposal (RFP) business report and a presentation of the bid to
the Board of your firm.
You are responding to a RFP for a local regional food /grocery
and bakery store in NSW. The store is located in Moama, a
town of 6,500 residents which borders Echuca, Victoria. Echuca
has a population of 21,500 and is expanding at 5-7% per
annum. Moama is in the Murray River Tourism district and
tourism is its biggest economic sector with a worth $250 million

21. per annum. Over 60% of the permanent population are over 55
years of age with medium to high disposable income. A
growing number of people are retiring in the region after
working and living in major cities in Australia as they are
attracted
to an affordable lifestyle. Median property prices are currently
around 30-40% lower than comparable urban areas in
Australia, making the area an attractive place to live, retire and
holiday. There is a joint NSW and Victorian government $1
billion dollar bridge project and infrastructure underway which
is planning to be completed by 2022. Your client’s business
is located just 750 metres from the exit on the NSW border, just
2 hours and 40 minutes from Melbourne.
The client is a family owned business with a good reputation in
the local community with a value proposition for fresh
predominantly locally sourced produce and higher quality
service than its major competitors. Over the last 5 years the
client
has refurbished the store to include fresher products, including
organic and a traditional style bakery with gluten free
products with a small café with eat in and takeaway services.
The major competitors of the client with physical stores and
strong on-line presence are Woolworths, Aldi, Coles, and IGA.
In addition, there are some small local stores.
Growth of local population and increase in events and tourism
activities in the region has led to more aggressive
competitions between large retailers and small operators,
resulting in diminished sales, loss of profits and closure of
some
small businesses.
Challenge:
Create an integrated e-commerce on-line platform to compete on

22. quality, convenience and service (and not just price, and
increase market share (the dominant strategy of the large
competitors).
The client is an established retailer in the grocery and bakery
shopping niche. Their main goal is to offer good quality locally
sourced produce to their customers. Simultaneously, they wish
to encourage their customers to adopt a lifestyle with healthy
eating habits. The client wants customers to adhere to the go-
green movement and reduce wastage of precious resources.
The client’s estimate proposal is worth around $150 to $200K.
Currently the store has a basic web site with minimal
functionality and visibility for current and potential customers.
Although
they have visibility and patronage from local residents in order
to sustain their business and grow the client base and wants
to target the increasing tourist customer who attends festivals
during holidays and most weekends.
The objective is to develop an Omni-Channel digital Marketing
platform (in-store, web based, online, mobile) to
improve customer experience.