Understand the various social problems and learn to act ethically.

1. UNFAIR TRADE PRACTICES

2. Unfair trade practices
• It refers to using various deceptive and unethical methods to obtain
business.
• An unfair trade practice means a trade practice, which, for the
purpose of promoting any sale, use or supply of any goods or
services, adopts unfair method.
• False advertising, tied selling.
• It relate to production, marketing, advertisement, import/export and
services.

3. 1.False Representation
• Falsely suggests that the goods are of a particular standard quality,
quantity, grade, composition, style or mode.
• Gives any warranty or guarantee of the performance, that is not
based on an adequate or proper test.

5. 2.False Offer of Bargain Price
• Where an advertisement is published in a newspaper or otherwise,
whereby goods or services are offered at a bargain price when in fact
there is no intention that the same may be offered at that price.

7. 3. Free Gifts Offer and Prize Schemes
• Offering any gifts, prizes or other items along with the goods when the real
intention is different.
• Many non-branded, ISO, ISI, IFO standardized products are marketed in the
guidance of branched products.
• Fault advertisement in TV (health drinks, Shampoo, Beauty creams, etc.)
• Not properly packing.

9. 4. Photo retouching
• Often used in cosmetic and weight loss commercials, these adverts
portray false and unobtainable results to the consumer and give a
false impression of the product's true capabilities

11. 5. Omitting information
• An ad may omit or skim over important information.
• The ad's claims may be technically true, but the ad does not include
information that a reasonable person would consider relevant.
• For example, TV advertisements for prescription drugs may technically fulfil a
regulatory requirement by displaying side-effects in a small font at the end of the
ad, or have a "speed-talker" list them.

13. 6. Hidden fees and surcharges
• Hidden fees can be a way for companies to trick the unwary
consumer into paying excess fees (for example tax, shipping fees,
insurance etc.) on a product that was advertised at a specific price as
a way to increase profit without raising the price on the actual item.

14. 7. Manipulation of measurement units and standards
• Manipulation of measurement units and standards can be described
as a seller deceiving customers by informing them with facts that
either are not true or are using a standard or standards that wouldn’t
be widely used or understood which results in the customer being
misinformed or confused.

16. How to Combat this unethical issues
(A Powerful Punch 5 P's)
• Prevention - Strong internal controls reviewed by competent and independent external auditors.
• Power - Legislation
• Professionalism - A better educated, skilled, trained, experienced and independent accounting
profession
• Prosecution - Aggressive prosecution of white collar criminals. Such criminals must know that
they will be prosecuted for their actions.
• Prison - Strong punishment and accountability for those convicted of white collar crimes. Such
criminals must be held fully accountable for their actions

17. Thank you