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Regulating social media
platforms for interoperability
SCL Annual Conference
2 October 2019
Professor Chris Marsden
University of Sussex School of Law
Prior art....
Very basic Machine Learning [ML]
already feared in 1933
HAL9000?
50 years ago
Largely governed through self-regulation
Technology giants appear set to persuade us that
self-regulation remains the only effective route to
legal accountability for machine learning systems,
jeopardising the sustainable introduction of smart
contracts,
permitting algorithmic discrimination and
compromising the implementation of privacy law.
2017-18 Lowlights from AINow
Discriminatory data is likely to lead
to discriminatory results
Discriminatory algorithms
 as well as those not designed to filter out discrimination
can make those results more discriminatory
Justice requires that lawyers study algorithmic outcomes
in order to ascertain such discrimination,
which may be highly inefficient as well as
outrageous to natural justice and fundamental rights.
Public administration has generic
solutions
Administrative law
Natural justice –at least ‘reasonableness’
Right to explanation/remedy?
Discrimination law –
applies to corporate decisions
Specialist technology law
Biomedical/nanotech
Railways, roads, telecoms
Data Protection
Prosumer Law:
Council of Europe: to err is human,
inducing AI complexity does not absolve
Caveat: regulation may not be suitable,
appropriate or feasible for many algorithms
But for those that regulators have most
concern about in
sectors that provide the most sensitive
socioeconomic decisions,
it is a remedy that can be explored.
Sensitive public facing sectors?
Banking/Credit, Insurance,
Medical Care & Research,
Social Care,
Policing and Security,
Education,
Transport
AI-piloted Airliners &
Autonomous Vehicles,
Social media
Telecommunications.
Transparency and replicability are
not the solutions to AI/ML problems
Transparency first requirement of legal recourse
 (though some algorithms can be reverse engineered without
transparency “under the hood” of the machine).
 It is not sufficient, however, for several reasons.
 Claims that the ability to study an algorithm and its operation
 provides a remedy for users who suffer as result of decisions.
Things change!
Both the training data and the algorithm itself will change constantly
 e,g. impossible to forecast real time outcomes of Google searches
 vast SEO business attempts approximations without complete accuracy
Remedy that can be achieved is only replicability –
 taking an ‘old’ algorithm and its data at a previous point in time
 to demonstrate whether algorithm and data became discriminatory.
 Estimate just how incomplete a remedy by
 allowing effectively ‘slow motion replays’
 while the game is rushing onwards
Bad Place: Real Time Trolley Problem
AI regulation and 'ethics washing'
Undertaken by technology companies and their
professional advisors
to persuade policy makers that
self-regulation is the only effective route to legal
accountability for Machine Learning systems,
1. jeopardising the sustainable introduction of
smart contracts,
2. permitting algorithmic discrimination and
3. compromising implementation of data
protection law.
Regulators wise to these tricks HT
EU Data Protection Supervisor
Ethics washing will fail
Cursory research into
 history of communications regulation and
 Internet law
 demonstrates the falsity of this self-regulation proposition.
See:
 Marsden, C. (2018) “Prosumer Law and Network Platform Regulation: The Long
View Towards Creating Offdata”, 2 Georgetown Tech. L.R. 2, pp.376-398;
 Marsden, C. and T. Meyer (2019) Report for European Parliament: “The effects of
automated content recognition (ACR) technology-based disinformation initiatives on
freedom of expression and media pluralism”
Need for systematic redress
by external agency
Ben Wagner (2019) Liable, but Not in Control?
 Ensuring Meaningful Human Agency in Automated Decision-Making
Systems, Policy & Internet, Vol. 11, No. 1, 2019, 104-122 at
https://onlinelibrary.wiley.com/doi/pdf/10.1002/poi3.198
 Self-driving cars,
 police searches using social media/PNR,
 Facebook content moderation
Competition or comms/media regulation?
What can and should be done?
1. Ethical standards for all AI deployed in ‘wild’ – to public
1. ISO standards being formed, basic privacy/human rights impact
assessment
2. No mandated interoperability for public communications providers
– Instant Messaging/Search/Social Media companies
3. APIs opened to dominant (SMP) operators
 Based on Microsoft remedies in longest most expensive antitrust case in
EC history: case started in 1993 in US, EU 1998-2010
 Google case started 2009 – ongoing a decade later
Commission decision of 27 June 2017 Case AT.39740 - Google Search (shopping)
1. Ethical standards for all AI
deployed in ‘wild’ – to public
ISO standards being formed
1. Can be quite powerful influencers c.f. ISO27001 on cybersecurity
2. Typically technical engineering realm not normative standards
3. Embedded in national laws can become weak coregulatory signal
Basic privacy/human rights impact assessment
1. Proposed by UN Rapporteur Prof. David Kaye
2. Also see ‘Regulating Code’ (Brown/Marsden)
3. AI impact assessment suggested by European Data Protection
Supervisor
Standards still important!
 Standards Australia chairing ISO Working Party:
 ISO/IEC JTC 1/SC 42 Artificial intelligence
 https://www.iso.org/committee/6794475.html
 Australian Computer Society AI Ethics Committee:
 https://www.acs.org.au/governance/ai-ethics-committee.html
 Data61 (Australian Commonwealth Scientific and Industrial Research
Organisation (CSIRO):
 Dawson D and Schleiger E*, Horton J, McLaughlin J, Robinson C∞, Quezada
G, Scowcroft J, and Hajkowicz S† (2019) Artificial Intelligence: Australia’s Ethics
Framework. Data61 CSIRO, https://data61.csiro.au/en/Our-Work/AI-Framework
 Greenleaf, Graham and Clarke, Roger and Lindsay, David F., (2019)
 Does AI Need Governance? The Potential Roles of a ‘Responsible Innovation
Organisation’ in Australia; Submission to the Human Rights Commissioner on
the White Paper Artificial Intelligence: Governance and Leadership
http://dx.doi.org/10.2139/ssrn.3346149
 UK Information Commissioner’s Office, Feedback request — profiling and
automated decision-making, 6 April 2017,
 https://ico.org.uk/media/about-the-ico/consultations/2013894/ico-feedback-
request-profiling-and-automated-decisionmaking.pdf
Interoperability as an algorithmic
regulatory remedy
Attempt to move beyond glances in the rear view mirror
Silicon Valley mantra is “move fast and break things”
To enforce access to dominant regulated company’s API
 Application Programme Interfaces
Enables brokers, comparator programmes, regulators
to access algorithms in real time & controlled conditions
to observe the algorithm’s behaviour.
2. Interoperability option for
public communications providers
Instant Messaging/Search/Social Media companies
1. Not so radical – required for broadcasters and telcos
1. Electronic Programme Guides
2. Telephone numbering schemes
3. NOT interconnection – up to smaller Ims to decide how to comply
4. Co-regulatory standards
2. Not as utilities but as media providers
1. This is NOT common carrier regulation
2. Not equivalent to energy/postal providers
3. Not as publishers but as printers
1. Arguments on fake news/hate speech for another time
2. Attempts to impose ‘Duty of Care’ fiduciary in UK/US are highly inappropriate
MIT Tech Review summarizes
US policy consideration?
EU Commmissioner Vestager on
interoperability and large platforms
 3 June speech: “Competition and the Digital Economy”
 https://ec.europa.eu/commission/commissioners/2014-
2019/vestager/announcements/competition-and-digital-economy_en
 “Making sure that products made by one company will work
properly with those made by others –
 can be vital to keep markets open for competition.”
Microsoft’s takeover of LinkedIn approval depended on
 agreement to keep Office working properly,
 not just with LinkedIn,
 but also with other professional social networks.
“Commission will need to keep a close eye on strategies that
undermine interoperability”
Economist
Opinion
6th June
3. Dominant (SMP) operators
API opened
If dominant –competition and consumer remedy
1. ACCC find dominance by Facebook & Google
2. Only applies to platform aspects of their business
1. i.e. iTunes not Apple phones
Microsoft remedies in longest most expensive
antitrust case in EC history - $5billion fines
1. Case started in 1993 in US, EU 1998-2014
1. Google case started 2009 – ongoing a decade later
Note this is not about the
advertising market (only a proxy)
Three models – proposed by
Brown/Marsden 2008, 2013
Model 1: Must-carry obligations
broadcasters & Electronic Programme Guides
Model 2: API disclosure requirements
Microsoft from EC rulings
 Case T-201/04, Microsoft v Commission, EU:T:2007:289, 1088
 Decision 24 May 2004 Case C-3/37792 Microsoft; Decision of
16 December 2009 in Case 39530 Microsoft (Tying)
Model 3: Interconnect requirements
Applied to telcos, especially with SMP
Interoperability? 3 Types
Protocol interoperability
ability of services/products to interconnect technically
usual interoperability in competition policy
Data interoperability
Recalling Mayer-Schonberger/Cukier
Slice of data to competitors
Full protocol interoperability
What telecoms often thinks of as full
interconnection
Why interoperate?
It’s the economics!
Mechanism for achieving any-to-any connectivity –
promotes innovation
There is nothing less valuable than a network with one user!
Interoperability results in increased value of networks
promotes efficient investment in/use of infrastructure
Essential for new entrants to compete with existing
operators on non-discriminatory basis promotes entry
Is this remedy more broadly applicable?
Banking/insurance/medical algorithmic ‘AI’?
Self-driving vehicles?
Depends on a variety of socio-economic factors
Many sectors have regulators working on
‘regulatory sandpit’ solutions
Interoperability extensively used in sectors with
which we are most familiar
Consumer Data Right?
Oz CDR to deliver open banking, open energy and open telecoms?
 Many Europeans – well, we few –very excited about CDR model
 UK Furman Review of Digital Markets: ‘data mobility’
 Competition and Markets Authority: Data, Technology & Analytics unit
 Innovation and Intelligence team: audit algorithms & research tech markets
Questions?
 Christopher Kuner, Fred H. Cate, Orla Lynskey, Christopher Millard, Nora Ni Loideain,
and Dan Jerker B. Svantesson, ‘Expanding the artificial intelligence-data protection
debate’ (2018) 8 (4) International Data Privacy Law, 289
 Sandra Wachter, Brent Mittelstadt and Luciano Floridi, ‘Why a Right to Explanation of
Automated Decision-Making Does Not Exist in the General Data Protection Regulation’
(2017) 7 (2) International Data Privacy Law 76;
 Sandra Wachter, Brent Mittelstadt, Chris Russell, ‘Counterfactual Explanations without
Opening the Black Box: Automated Decisions and the GDPR’ (2018) HarvardJL&Tech 1
 Andrew D. Selbst and Julia Powles, ‘Meaningful information and the right to
explanation’ (2017) 7 (4) International Data Privacy Law 233.
 Lilian Edwards, Michael Veale, ‘Slave to the algorithm? Why a ’right to an explanation’
is probably not the remedy you are looking for’ (2017) 16 (1) Duke Law & Technology
Review 18;
 Lilian Edwards, Michael Veale, ‘Enslaving the Algorithm: From a "Right to an
Explanation" to a "Right to Better Decisions”?’ (2018) 16 (3) IEEE Security & Privacy 46

 Lilian Edwards, Michael Veale, ‘Clarity, surprises, and further questions in the Article 29
Working Party draft guidance on automated decision-making and profiling’ (2018) 34 (2)
Computer Law & Security Review 398
10 Steps towards Ethical AI
1. Transparency
 Geeks love this, it’s almost meaningless to average user
2. Explainability
 See above –more useful is replicability
3. Consent
 See GDPR on meaningful & ‘course of business’
4. Discrimination
 Garbage in/Garbage out
5. Accountability to Stakeholders
6. Portability
 Australia’s Consumer Data Right!
7. Redress and Appeal
8. Algorithmic Literacy
 See ‘how to programme your VCR’
9. Independent oversight
10. Governance
 Hosanagar advocates for the creation of an independent Algorithmic
Safety Board, modeled on the Federal Reserve Board
 https://www.vox.com/the-highlight/2019/5/22/18273284/ai-algorithmic-bill-of-
rights-accountability-transparency-consent-bias

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SCL Annual Conference 2019: Regulating social media platforms for interoperability

  • 1. Regulating social media platforms for interoperability SCL Annual Conference 2 October 2019 Professor Chris Marsden University of Sussex School of Law
  • 3. Very basic Machine Learning [ML] already feared in 1933
  • 5. Largely governed through self-regulation Technology giants appear set to persuade us that self-regulation remains the only effective route to legal accountability for machine learning systems, jeopardising the sustainable introduction of smart contracts, permitting algorithmic discrimination and compromising the implementation of privacy law.
  • 7. Discriminatory data is likely to lead to discriminatory results Discriminatory algorithms  as well as those not designed to filter out discrimination can make those results more discriminatory Justice requires that lawyers study algorithmic outcomes in order to ascertain such discrimination, which may be highly inefficient as well as outrageous to natural justice and fundamental rights.
  • 8. Public administration has generic solutions Administrative law Natural justice –at least ‘reasonableness’ Right to explanation/remedy? Discrimination law – applies to corporate decisions Specialist technology law Biomedical/nanotech Railways, roads, telecoms Data Protection
  • 9.
  • 11. Council of Europe: to err is human, inducing AI complexity does not absolve
  • 12. Caveat: regulation may not be suitable, appropriate or feasible for many algorithms But for those that regulators have most concern about in sectors that provide the most sensitive socioeconomic decisions, it is a remedy that can be explored.
  • 13. Sensitive public facing sectors? Banking/Credit, Insurance, Medical Care & Research, Social Care, Policing and Security, Education, Transport AI-piloted Airliners & Autonomous Vehicles, Social media Telecommunications.
  • 14. Transparency and replicability are not the solutions to AI/ML problems Transparency first requirement of legal recourse  (though some algorithms can be reverse engineered without transparency “under the hood” of the machine).  It is not sufficient, however, for several reasons.  Claims that the ability to study an algorithm and its operation  provides a remedy for users who suffer as result of decisions.
  • 15. Things change! Both the training data and the algorithm itself will change constantly  e,g. impossible to forecast real time outcomes of Google searches  vast SEO business attempts approximations without complete accuracy Remedy that can be achieved is only replicability –  taking an ‘old’ algorithm and its data at a previous point in time  to demonstrate whether algorithm and data became discriminatory.  Estimate just how incomplete a remedy by  allowing effectively ‘slow motion replays’  while the game is rushing onwards
  • 16. Bad Place: Real Time Trolley Problem
  • 17. AI regulation and 'ethics washing' Undertaken by technology companies and their professional advisors to persuade policy makers that self-regulation is the only effective route to legal accountability for Machine Learning systems, 1. jeopardising the sustainable introduction of smart contracts, 2. permitting algorithmic discrimination and 3. compromising implementation of data protection law.
  • 18. Regulators wise to these tricks HT EU Data Protection Supervisor
  • 19. Ethics washing will fail Cursory research into  history of communications regulation and  Internet law  demonstrates the falsity of this self-regulation proposition. See:  Marsden, C. (2018) “Prosumer Law and Network Platform Regulation: The Long View Towards Creating Offdata”, 2 Georgetown Tech. L.R. 2, pp.376-398;  Marsden, C. and T. Meyer (2019) Report for European Parliament: “The effects of automated content recognition (ACR) technology-based disinformation initiatives on freedom of expression and media pluralism”
  • 20. Need for systematic redress by external agency Ben Wagner (2019) Liable, but Not in Control?  Ensuring Meaningful Human Agency in Automated Decision-Making Systems, Policy & Internet, Vol. 11, No. 1, 2019, 104-122 at https://onlinelibrary.wiley.com/doi/pdf/10.1002/poi3.198  Self-driving cars,  police searches using social media/PNR,  Facebook content moderation
  • 22. What can and should be done? 1. Ethical standards for all AI deployed in ‘wild’ – to public 1. ISO standards being formed, basic privacy/human rights impact assessment 2. No mandated interoperability for public communications providers – Instant Messaging/Search/Social Media companies 3. APIs opened to dominant (SMP) operators  Based on Microsoft remedies in longest most expensive antitrust case in EC history: case started in 1993 in US, EU 1998-2010  Google case started 2009 – ongoing a decade later Commission decision of 27 June 2017 Case AT.39740 - Google Search (shopping)
  • 23. 1. Ethical standards for all AI deployed in ‘wild’ – to public ISO standards being formed 1. Can be quite powerful influencers c.f. ISO27001 on cybersecurity 2. Typically technical engineering realm not normative standards 3. Embedded in national laws can become weak coregulatory signal Basic privacy/human rights impact assessment 1. Proposed by UN Rapporteur Prof. David Kaye 2. Also see ‘Regulating Code’ (Brown/Marsden) 3. AI impact assessment suggested by European Data Protection Supervisor
  • 24. Standards still important!  Standards Australia chairing ISO Working Party:  ISO/IEC JTC 1/SC 42 Artificial intelligence  https://www.iso.org/committee/6794475.html  Australian Computer Society AI Ethics Committee:  https://www.acs.org.au/governance/ai-ethics-committee.html  Data61 (Australian Commonwealth Scientific and Industrial Research Organisation (CSIRO):  Dawson D and Schleiger E*, Horton J, McLaughlin J, Robinson C∞, Quezada G, Scowcroft J, and Hajkowicz S† (2019) Artificial Intelligence: Australia’s Ethics Framework. Data61 CSIRO, https://data61.csiro.au/en/Our-Work/AI-Framework  Greenleaf, Graham and Clarke, Roger and Lindsay, David F., (2019)  Does AI Need Governance? The Potential Roles of a ‘Responsible Innovation Organisation’ in Australia; Submission to the Human Rights Commissioner on the White Paper Artificial Intelligence: Governance and Leadership http://dx.doi.org/10.2139/ssrn.3346149  UK Information Commissioner’s Office, Feedback request — profiling and automated decision-making, 6 April 2017,  https://ico.org.uk/media/about-the-ico/consultations/2013894/ico-feedback- request-profiling-and-automated-decisionmaking.pdf
  • 25. Interoperability as an algorithmic regulatory remedy Attempt to move beyond glances in the rear view mirror Silicon Valley mantra is “move fast and break things” To enforce access to dominant regulated company’s API  Application Programme Interfaces Enables brokers, comparator programmes, regulators to access algorithms in real time & controlled conditions to observe the algorithm’s behaviour.
  • 26. 2. Interoperability option for public communications providers Instant Messaging/Search/Social Media companies 1. Not so radical – required for broadcasters and telcos 1. Electronic Programme Guides 2. Telephone numbering schemes 3. NOT interconnection – up to smaller Ims to decide how to comply 4. Co-regulatory standards 2. Not as utilities but as media providers 1. This is NOT common carrier regulation 2. Not equivalent to energy/postal providers 3. Not as publishers but as printers 1. Arguments on fake news/hate speech for another time 2. Attempts to impose ‘Duty of Care’ fiduciary in UK/US are highly inappropriate
  • 27. MIT Tech Review summarizes
  • 29. EU Commmissioner Vestager on interoperability and large platforms  3 June speech: “Competition and the Digital Economy”  https://ec.europa.eu/commission/commissioners/2014- 2019/vestager/announcements/competition-and-digital-economy_en  “Making sure that products made by one company will work properly with those made by others –  can be vital to keep markets open for competition.” Microsoft’s takeover of LinkedIn approval depended on  agreement to keep Office working properly,  not just with LinkedIn,  but also with other professional social networks. “Commission will need to keep a close eye on strategies that undermine interoperability”
  • 31. 3. Dominant (SMP) operators API opened If dominant –competition and consumer remedy 1. ACCC find dominance by Facebook & Google 2. Only applies to platform aspects of their business 1. i.e. iTunes not Apple phones Microsoft remedies in longest most expensive antitrust case in EC history - $5billion fines 1. Case started in 1993 in US, EU 1998-2014 1. Google case started 2009 – ongoing a decade later
  • 32. Note this is not about the advertising market (only a proxy)
  • 33. Three models – proposed by Brown/Marsden 2008, 2013 Model 1: Must-carry obligations broadcasters & Electronic Programme Guides Model 2: API disclosure requirements Microsoft from EC rulings  Case T-201/04, Microsoft v Commission, EU:T:2007:289, 1088  Decision 24 May 2004 Case C-3/37792 Microsoft; Decision of 16 December 2009 in Case 39530 Microsoft (Tying) Model 3: Interconnect requirements Applied to telcos, especially with SMP
  • 34. Interoperability? 3 Types Protocol interoperability ability of services/products to interconnect technically usual interoperability in competition policy Data interoperability Recalling Mayer-Schonberger/Cukier Slice of data to competitors Full protocol interoperability What telecoms often thinks of as full interconnection
  • 35. Why interoperate? It’s the economics! Mechanism for achieving any-to-any connectivity – promotes innovation There is nothing less valuable than a network with one user! Interoperability results in increased value of networks promotes efficient investment in/use of infrastructure Essential for new entrants to compete with existing operators on non-discriminatory basis promotes entry
  • 36. Is this remedy more broadly applicable? Banking/insurance/medical algorithmic ‘AI’? Self-driving vehicles? Depends on a variety of socio-economic factors Many sectors have regulators working on ‘regulatory sandpit’ solutions Interoperability extensively used in sectors with which we are most familiar
  • 37. Consumer Data Right? Oz CDR to deliver open banking, open energy and open telecoms?  Many Europeans – well, we few –very excited about CDR model  UK Furman Review of Digital Markets: ‘data mobility’  Competition and Markets Authority: Data, Technology & Analytics unit  Innovation and Intelligence team: audit algorithms & research tech markets
  • 39.  Christopher Kuner, Fred H. Cate, Orla Lynskey, Christopher Millard, Nora Ni Loideain, and Dan Jerker B. Svantesson, ‘Expanding the artificial intelligence-data protection debate’ (2018) 8 (4) International Data Privacy Law, 289  Sandra Wachter, Brent Mittelstadt and Luciano Floridi, ‘Why a Right to Explanation of Automated Decision-Making Does Not Exist in the General Data Protection Regulation’ (2017) 7 (2) International Data Privacy Law 76;  Sandra Wachter, Brent Mittelstadt, Chris Russell, ‘Counterfactual Explanations without Opening the Black Box: Automated Decisions and the GDPR’ (2018) HarvardJL&Tech 1  Andrew D. Selbst and Julia Powles, ‘Meaningful information and the right to explanation’ (2017) 7 (4) International Data Privacy Law 233.  Lilian Edwards, Michael Veale, ‘Slave to the algorithm? Why a ’right to an explanation’ is probably not the remedy you are looking for’ (2017) 16 (1) Duke Law & Technology Review 18;  Lilian Edwards, Michael Veale, ‘Enslaving the Algorithm: From a "Right to an Explanation" to a "Right to Better Decisions”?’ (2018) 16 (3) IEEE Security & Privacy 46   Lilian Edwards, Michael Veale, ‘Clarity, surprises, and further questions in the Article 29 Working Party draft guidance on automated decision-making and profiling’ (2018) 34 (2) Computer Law & Security Review 398
  • 40. 10 Steps towards Ethical AI 1. Transparency  Geeks love this, it’s almost meaningless to average user 2. Explainability  See above –more useful is replicability 3. Consent  See GDPR on meaningful & ‘course of business’ 4. Discrimination  Garbage in/Garbage out 5. Accountability to Stakeholders 6. Portability  Australia’s Consumer Data Right! 7. Redress and Appeal 8. Algorithmic Literacy  See ‘how to programme your VCR’ 9. Independent oversight 10. Governance  Hosanagar advocates for the creation of an independent Algorithmic Safety Board, modeled on the Federal Reserve Board  https://www.vox.com/the-highlight/2019/5/22/18273284/ai-algorithmic-bill-of- rights-accountability-transparency-consent-bias