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1. Sample Coursework Essay on Performance
Evaluation
Performance criteria define the characteristics that are often
considered in the determination of the performance tasks of employers
and their employees. In most occasions, the criteria that is involved in
performance evaluation are defined in rubrics or scoring guidelines. In
the past, benchmark performances have served as good reference
points in the process of obtaining every level of competency in
organizations. Performance criteria can also be defined as the
evaluative statements that specify what should be assessed and the
required performance.
In many companies or institutions, performance criteria provide
detailed information on the activities, knowledge, skills and
understanding that give evidence on the competent performance of
every element in organizations (Globerson, 1985). In this regard, this
paper will discuss the Chief Executive Officer of Samsung Company,
giving a detailed outline of the performance criteria of the organization.
In addition, the paper will also include the reasons for the selection of
performance criteria that will be included. The paper will also examine
the merits and demerits of the criteria.
Samsung is among the best performing companies across the world. It
is known to produce some of the leading devices like phones, fridges
and television screens. The success of the organization has been
impacted by the exemplary performance of both its management and
staff members. Essentially, an analysis of the performance criteria of
the company reveals that there are various factors that should be
considered. One is that the performance criteria of the company can be
based on its work area and operational setting, which are normally set
up based on the ergonomic standards of the workplace.

2. That implies that setting up a particular workplace based on ergonomic
standards is very significant to a company since it motivates or
encourages the stakeholders in that particular organization (Lusthaus &
Centro Internacional de Investigaciones para el Desarrollo (Canada),
1999). With this, there is a potential for positive results on performance
in the long run. This is the main reason behind the success of the
company. Unlike its competitors, Samsung has an attractive working
environment that is very motivating. As a result of this, it can be
concluded that the performance criteria of any organization, firm or
institution can be based on its set-up, which should be in accordance
with the global ergonomic standards.
Secondly, different organizations and companies conduct their
operations by using various kinds of work equipment In the modern
times, labor is not human-intensive like before because of technology.
Rapid technological chances experienced today have enhanced the
level of performance and productivity of many organizations and
companies. For instance, the manufacture of electronics in Samsung
would not have been very efficient and fast if technology would not
have been present. Therefore, it would be right to say that the
performance criterion of the firm depends on efficiency of its work
equipment, like computers and other machinery. The equipment is
usually cleaned, well taken care of, checked and assessed on regular
basis. All this is conducted according to the management instructions of
the company. All these avenues can be pursued in assessing the
performance criteria of the company (Lusthaus & Centro Internacional
de Investigaciones para el Desarollo (Canada), 1999).
Thirdly, performance assessment of the Samsung Company can also be
conducted through the collection of materials, laying them down in
correct proximity and sequence, according to the work procedures of
the organization. That implies that when all the materials used by
stakeholders are collected, laid down and assessed, if they are in
perfect conditions, it can be deduced that the performance of

3. stakeholders is very efficient and appreciative. When workers of an
organization carefully handle the tools and equipment that they use at
work, their performance level will be highly rated. However, if the
opposite of this happens, their performance will be rated low and the
performance will be regarded as poor. In this respect, checking out and
assessing the conditions of work equipment is one of the performance
criteria that has enabled Samsung to maintain its tempo in the global
electronics industry. The result of this is that it has ensured loyalty by
customers on the company’s products since they are of the best quality
and also last longer compared to those of other companies (Adrin et al,
2002).
Performance assessment of Samsung is conducted in respect to various
criteria. Some of them, discussed above, include making sure that the
company’s work area and setting are arranged according to workplace
ergonomic standards, ensuring that the company equipment is usually
cleaned, well taken care of, checked, and assessed regularly and that
collecting materials are laid down in correct proximity and sequence.
All these criteria should be done according to the procedures and
management instructions of the company regarding the workplace.
There are several reasons for the selection of the included criteria. To
begin with, these criteria have been very influential in ensuring the
success of Samsung.
This can be as a result of that fact that among all the global electronic
companies like Nokia, LG and Apple, among others, Samsung has
constantly been at the top. The profitability and productivity of the
company have been quite positive and this has enabled it to stay above
its competitors. The other reason for the inclusion of the above stated
criteria is that they play a critical role in ensuring responsibility and
accountability of the stakeholders of the company, and this has
numerous advantages to the organization in the long term. The
difference between responsible companies and those without
accountability and responsibility is that the level of performance can

4. never be at par (Globerson, 1985). For instance, at Samsung, where
responsibility and accountability of the stakeholders is paramount,
performance is quite positive. That is the reason behind the high profits
and productivity achieved by the organization.
Besides, the included performance criteria have various merits and
demerits. Setting up the Samsung Company’s work area and setting in
accordance with the ergonomic standards of the workplace is
advantageous since it ensures that the stakeholders, including
management and employees, stay in a suitable working environment
without any risks to life. This criterion also ensures that the operations
in the organization are conducted effectively and in an orderly manner.
The only challenge of this criterion is that it takes quite a lot of time
that would be utilized in the development of the company, diverted to
other matters. Besides, the equipment of the company is regularly
cleaned, well taken care of and assessed. The importance of this
criterion is that it ensures the safety of stakeholders at the
organization. On the other hand, it also ensures the safety of the
equipment of the company. However, the criterion has a challenge
because instead of reducing costs, more funds are used for cleaning
and assessment of the equipment. As highlighted above, the other way
through which Samsung can assess its performance is the collection of
materials and laying them down in correct proximity and sequence
based on the job requirements. The advantage of this criterion is that it
ensures the availability of the necessary materials for the company.
Besides, it also ensures that the stakeholders of the organization are
held responsible and accountable for the loss or damage of any
material that belongs to the company. However, it is time consuming
and can significantly be a set back to the organization’s development.
This performance criteria system essentially would be of great
significance to the management of Samsung. This is because it would
assist the company’s management in becoming aware of the dos and
don’ts that would impact the success of the organization.

5. The apparent knowledge of the financial information of the company
would be another way of assessing the performance of the
organization. For instance, if profits are made, it would mean that the
company is sailing well. However, if the company records losses, the
performance of the company would be poor and require change. The
main aim of the performance evaluation system in organization is
ensuring that the set goals and objectives are achieved, since this
would determine the performance of companies. Besides, the
performance criteria system of evaluation is considered to be of great
importance to organizational stakeholders, especially the managers
who are under evaluation. This helps in creating awareness among the
managers, of their responsibilities and also easily making sure that their
employees are held accountable for their actions (Pagello et al, 2000).
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6. References
Adrien, M.-H., Anderson, G., Garden, F., Lusthaus, C., Montalván, G. P.,
& Inter-American Development Bank. (2002). Organizational
assessment: A framework for improving performance. Washington, DC
[u.a.]
Globerson, S. (1985). Performance criteria and incentive systems.
Amsterdam: Elsevier.
Lusthaus, C., & Centro Internacional de Investigaciones para el
Desarrollo (Canadá). (1999). Enhancing organizational performance: A
toolbox for self-assessment. Ottawa: International Development
Research Centre.
Pagello, E., Intelligent Autonomous Systems Society, International
Conference on Intelligent Autonomous Systems, IAS-6, & International
Conference on Intelligent Autonomous Systems. (2000). Intelligent
autonomous systems 6. Amsterdam [u.a.: IOS Press.]
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