2. Elisabeth GIRET-BERTRAND
Degree in biology, MBA.
Executive in leading US companies
specialized in medical equipment
(R&D and marketing).
Expatriated in Milan since 2008,
graduated in HR at UCLA
Start of a new professional challenge:
help french-speaking expatriates
managing their career transition
issues.
Kite Up can demonstrate an over 90%
success rate.
4. Content
What is personal branding?
Case studies
Why is personal branding important?
Why is personal branding important for you ?
The key rules of personal branding
The key rules for networking
9. Case Study #1
Thomas, 40, Master in Supply
chain management, MBA, 10
years of experience as Project
Manager in the Food, Feed and
Cosmetic manufacturing.
Recently fired for economic
reasons
Objective: To find a new
challenge quickly, anywhere
What makes him different?
Why should he be THE one?
10. The method
First, understand who he is!
=>Write and analyze his SWOT
Build his image: emphasize his strengths (competences &
achievements) and compensate his weaknesses
(unemployed, not good at expressing himself)
Write his story: build his foundation, define his identity,
express his academic, business and personal strengths
Tell his story: LinkedIn strategy including networking and
communities management
13. Summary
In business since 2000, I have engineered, built, sold and
managed production plants in various parts of the world
such as USA, Brazil, China, Eastern Europe, India, France,
Italy, Belgium and Spain in food, feed and cosmetic.
I’m extremely self motivated, confident and goal oriented.
I possess interpersonal and communication skills which aid
efficiency and effectiveness in working with other
professionals even in multicultural contexts.
My objective is to obtain a challenging opportunity to further
develop my international experience and grow as a
professional and individual.
22. Results
Thomas built his personal foundation:
Title: Industrial Executive Consultant for Food, Feed and
Cosmetic industries
Positioning: Expert in building manufacturing plants in
Europe, Asia and North and South America
Targeting: European companies that want to produce in
Europe, Asia or North and South America
Tools: CV, PowerPoint presentation, business cards,
LinkedIn profile in 2 languages, References list
Networking:
Virtual networking using LinkedIn, Slide Share and
Viadeo
Networking: conventions, professional association,
French chamber of commerce, Alumni Associations…
23. Results
After 3 months Thomas signed two consulting
contracts:
One in the US
One in Luxembourg
Today in not anymore a consultant, he’s the
owner of a Cosmetic plan in France.
His network is huge: + 1 500 connections on
Linkedin mainly in the cosmetic and food
sectors.
24. Case Study #2
Cathy is a student in
Master of Finance and
would like to find an
internship in a finance
department
How to sell herself?
25. The method
First, understand who she is!
=>Write and analyze his SWOT
Build her image: Describe her previous internships, her
volunteer’s implication in a Child Care NGO
Write her story: build his foundation, define his identity,
express his academic, business and personal strengths
Tell her story: LinkedIn strategy including networking and
communities management
27. Summary
Student at the Bocconi Master of finance, I returned from
a 6 month stay in New Zealand as part of a university
exchange . I wanted to discover another culture ,
another environment and improve my English. Besides
my taste for travel, I like to tell them and photograph
them.
My first internship in finance at Google in London was the
first contact with an innovative company and I
appreciate the place and trust that is given to each
employee .
Today I am looking for an internship in finance in a
company where human values are strong and where
teamwork is valued.
28. Lead by example!
Internship in the finance
department, Google 2014
I learned about
How to think different
Matrix organization
Team work
Confidence
How to take part of the
reporting process
Customers
Finance department policy
29. Blog
As volunteer I mostly learned
solidarity and life community. 6
weeks that I spent with orphans
from 4 to 12 years I measured
the chance I have to study
and live in comfort.
We have restored the school
benches and tables, built a
bridge, bought a cow. The rest
of our time was devoted to the
animation of the orphanage.
30. Video
Organization of a charity
concert to collect founds
Find a place to play
music
Invite friends, family and
business relations
Build a 1 hour and half
show
Results
70 attendees
Collect 1000 euros for
the charity association
31. Courses
Corporate Finance
Accounting
Macro economy
Micro economy
Asset pricing
Forecasting and time series analysis
Financial crisis
Financial risk management
32. E portefolio
Cathy Smith
Portland Street 563
84592 Auckland
New Zélande
(459)512862434
Volunteer in orphanage
My missions
My experiences
My next challenge
34. Results
We created a brand image with the LinkedIn
Profile
We leaded by example with creating e portfolio
which included
Description of what she learns at university
Internship description with pictures of headquarter
and products
a lot of pictures and comments on her trip as a
volunteer in Tanzanie
We networked by visiting:
Finance communities in Canada and USA
Companies in the fashion and cosmetic sector
Associations like Toastmaster which helps her to
improve her capacities to speak in front of an
audience.
35. Results
Cathy’s more self
confident and proud of
herself
She knows how to be
outstanding
She has a value proposition
She leverages her network
She built relationship with
targeted communities
She found an internship in 1
month
37. The key rules for personal branding
Know yourself
Be self confident
Build your own brand
Create a value proposition
38. Know yourself: SWOT
Strengths
What are you good at?
What do other people ask your help for?
What makes you unique?
Source Google Jen Vaughn
=> volunteers, sports, events, passions,
publications, values, studies, competences,
experiences, special gifts…
39. Know yourself: SWOT
Weaknesses
What are your weak area?
In what area do you have fewer
resources available?
Do others avoid asking you for help on
certain matters?
Source Google Jen Vaughn
40. Know yourself: SWOT
Opportunities
What trends can you take advantage of now?
How can you leverage your strengths?
Are there any opportunities immediately open
to you?
Source Google Jen Vaughn
41. Know yourself: SWOT
Threats
What are your competitors doing?
Does any of your weaknesses represent an
immediate threat?
Is there anything that you must address
right now?
Source Google Jen Vaughn
42. Be self confident
« When people exude confidence, we want to work with
them. We are more likely to follow their lead. Confidence is
the number one byproduct of the personal branding
process, because in branding you uncover what makes you
exceptional and use it to make career choices and deliver
outstanding value »
William Arruda, a personal branding expert and author of
“Ditch. Dare. Do!”
43. Build you own brand
Story telling
Missions
Key achievements
Key competences
Add pictures, comments, impressions, examples,
experiences, video, publications, posts,
Supports
Blog
Slideshare
Linkedin profile
Facebook profile
E portfolio
You Tube….
45. Create a value proposition
In one single statement, highlight personal traits, skills and
competences that demonstrate your value to the
employer, while being tolerant of your entry level
experience
Who are you?
What are your qualifications?
What are your aspirations?
What are your values?
50. The key rules for networking
Use professional social media
Leverage your network
Improve your e-reputation
30 second elevator speech
51. Use professional social media
What is your goal? A job, an internship?
Create an account on LinkedIn
Add your CV, your supports, video, powerpoint…
Add competences
Add recommendations
Ask for endorsements
Choose targeted companies
Add targeted groups
Start discussions
Publish
Create traffic
52. Leverage your network
Target your group on social
media:
LinkedIn groups
Facebook groups
Examples:
Canada jobs, career
and networking
JMSB Finance Network
Canada Recruitment…
53. Leverage your network
Target the companies
Target the institutions
Target the friends
Target your teachers
Target your colleagues
Target associations
54. Leverage your network
Target your associations
Example:
JMSB Alumni
Canadian Chamber of commerce
American Chamber of commerce
Toastmaster
French Founders
Professional Woman Associations
Volunteers association : Red Cross, Dans La
Rue…
55. Improve your e-reputation
With community management
Become a leader
With groups
Add articles on line with your objectives
Add appropriate comments
Add information
With posts or publication
On experience
56. 30 Second elevator Speech
Networking is not final! For real life encounters,
you need a 30 seconds elevator speech
A 30 seconds clear, brief message about you, a
real “commercial”, telling who you are, what
you’re looking for and how you can benefit a
company or organization.
Memorize and practice it! Rehearse your 30
second elevator speech with a friend or in front
of a mirror. The important thing is to practice it
out LOUD.
57. 30 Second elevator Speech
Example
I am new to professional writing but I have been published in
6 medium-circulation publications over the last year.
Prior to that, I graduated from the University of
Massachusetts with a 3.8 GPA. I hold a Bachelor’s in English
and a Master’s degree in Journalism. While I was there, I
wrote for two of the college papers and an award-winning
magazine known as “Modern Times.” My portfolio speaks for
itself.
If you would take a few minutes to look it over, I guarantee
you will be impressed. If you are sceptical, I am willing to
send you a small series of sample pieces so you know that I
have what it takes.
58. 30 Second elevator Speech
Example
Hi, my name is Brad. I am currently student attending the
JMSB in Montreal. In college I plan on majoring in business,
specifically in the finance area. This summer I did an
internship with the Groundhog Hedge Fund Group and I
hope to work in my college’s credit union when I return to
school this fall. Ever since I can remember I have always had
an interest in numbers and I feel certain that this is
something I want to do in my future career.
Next summer I’m hoping to get another internship learning
more about how the international financial market operates.
I also want a career working with people since I enjoy
assisting others with their finances and I had a blast this year
preparing a presentation as a team with a group of other
students for my business management introductory course.
59. Additional information
TED conference
Building a Personal Brand: Jacob Cass
Sylvain Boudreau, expert en leadership et
personal branding based in Montreal
You Tube
4 principles of career distinction, by William Arruda
Harvard Business Review
Forbes magazine