Augmented Reality makes VR come true in our daily lives. The goal is to mix our concrete world with 3D elements.

1. NEW USES
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Augmented Reality makes VR come true
in our daily lives. The goal is to mix our
concrete world with 3D elements.
augmented reality on
a mobile application
augmented
reality on
the web
connected
glasses
augmented reality
headset
DIFFERENT TYPES
OF AUGMENTED REALITY
AR
THEBEGINNING:THE90’S
The technology was first developed for
military use, mainly for training purposes.
But the lack of calculation power of computers
didn’t allow the tech to enter
the mass market.
The codes are bi-dimensional, which
enables them to store more data.
This is a tag that can be read by phones
and tablets. They enable users to access
another type of content (Additional info,
audio or video content…)
One of the first ways the public interacted
with augmented reality was the QR codes
(aka the Quick Response Code).
The Pokémon Go craze hit the whole world.
The app pushes you to track and catch pokémons
in the real world.
THE RAISE OF AR* APPLICATIONS
EPIPHANY!
2016
*AR : Augmented Reality
28,5m
reached a peak of
in july 2016
daily users
& THE POKÉMON GO PHENOMENON
http
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VISITER LE LIEN
AUGMENTED REALITY HEADSETS AND
CONNECTED GLASSES ENTER THE GAME
At their first launch in 2013, the
Google Glasses weren’t the
expected massive success. The
blame is on a lack of consistent
features and concerns around
the data safety.
Launched once again in 2019,
the Glass enterprises are
respectively: more powerful,
with a stronger battery lifespan,
with a more qualitative video
streaming feature.
Hololens headsets by Microsoft
offer uses dedicated to
professionals: designers and
architects use them to create and
conceptualize new products or
buildings.
The tool enables users to interact
with other headsets’ users. All the
participants are present in the
same 3D environment to work on
shared documents.
Magic Leap created a technology
able to project AR holograms,
avoiding unnecessary trips or
building Visio conference rooms.
#ARmeeting
In order to multiply the possible
uses, Magic Leap Creator, a
content creation platform, was
opened in 2019.
#LearnBuildPublish
TRAINING
1ST
EXAMPLE OF USE
STREET MARKETING2ND
EXAMPLE OF USE
RETAIL
3RD
EXAMPLE OF USE
& IN THE FUTURE?
Constant progress of
AR technologies
A common way to interact with
virtual elements and digital spaces
Deep modification of how workers are trained
and how artists, designers, practitioners… work
ARTECHNOLOGY
DOOH (Digital Out Of Home) : are using AR to
create new immersive experiences on the street.
In the beauty field as in housing, AR is used to
test products on themselves or in the users’
living-room.
Burger King invites people to
digitally burn competitors’ ads
thanks to the smartphone’s users.
Ikea Place, this application allows to test furniture
at home
Youtube tested AR ads for people to test beauty products
at the same time as influencers during their videos.
ADS
Many startups are working on tools and programs using AR
to learn how to pilot a plane, to use a control board or
anatomy...
This technology brings countless benefits:
LEARN MORE QUICKLY
about procedures and
technical gestures
AUTOMATE PRO. PROCESSES
in emergency situations by
making users more used to
take fast decisions
LESS SENSORIAL
ISSUES than with
simulators
Designed by
by
Sources: What is augmented reality?, Jon Martindale - digitaltrends.com
Usages et enjeux de la réalité augmentée, Fred Cavazza - fredcavazza.net
Réalité augmentée, quelques chiffres - quaidesapps.com
Civilisations AR
The application was developed by the BBC. It
invites the user to discover historical treasures
through the many United-Kingdom’s museums by
bringing the antics in the people’s living-room.
Mondly
The app enables the users to learn 33
foreign languages. It’s capable of making a
3D teacher appear as well as objects to
facilitate the learning process.
Other educational apps use Augmented Reality to
bring a little bit of fun to the learning process:
CREATE
YOUR OWN APP
Apple ARKit
Since 2018 Apple provides the world with the
Apple ARKIT. This is a toolkit allowing developers to
create more easily AR applications.
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