This document evaluates a music magazine. It discusses conventions used such as structure, language, and visual elements. It also addresses representing social groups through images and text. The target audience is identified as males aged 16-25 from middle and working class backgrounds. Peer feedback was obtained on targeting the audience and incorporating their interests through artists, branding and informal language.

1. Evaluation of
Music Magazine

2. In what ways does your media product use , develop or
challenge forms and conventions of real media products ?
products?
Other conventions I have used :
• Structure
• Plus sign
• Language

3. In what ways does your media product use , develop or
challenge forms and conventions of real media products?
• Title and branding
• Rule of three
• Text box

4. In what ways does your media product use , develop or
challenge forms and conventions of real media products?
• Direct quotes
• Language
• Mise en scène

5. In what ways does your media product use , develop or
challenge forms and conventions of real media products?
Conventions that I have
challenged :
• Amount of text

6. How does your media product represent particular social
groups ?
• Ethnic minority groups
• Gender
• Age

7. How does your media product represent particular social
groups ?
Ethnic minority groups
• Aggressive:
• Mise en scène
• Dominant:
• Which is demonstrated through
things such as camera angle ,
mise en scène.

8. How does your media product represent particular social
groups ?
• Gender:
• Males are represented as being:
• Confident / dominant
• Criminal
• Patriarchal

9. How does your media product represent particular social
groups ?
Age:
• Teenagers are represented as :
• Confident
• Being involved in criminal activity
• Confrontational

10. Methods of marketing / advertising
I have decided to distribute my
magazine nationally because as the
new duo that are promoted in the
magazine are from the north east of
the UK this will firstly help with the
promotion of the magazine as friends
and family and other people from the
UK specifically in the North East will
purchase the magazine to support the
artists. If this is successful I would then
distribute internationally because a
large proportion of rap music fans are
located in America as this is where this
specific genre of music thrives.
• Social media – Research taken from:
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/media-lit-
10years/2015_Adults_media_use_and_attitudes_report.pdf (2007- 2014).
States that 93% of people aged 16-24 use social media.
• Public transport
(Adverts)

11. What kind of media institution might distribute your
media product and why ?
• Digitally publish magazines:
- Some public transport allows you to have free WIFI
therefore allowing readers to access my magazine
easier.
• Published (Wordplay – all about Hip-hop , style
and graffiti culture )

12. What kind of media institution might distribute your
media product and why ?
• The media institution that would be best to distribute my magazine if my magazine manages
to go internationally, is XXL, there are many other positive factors surrounding using Harris
publication as a distributor.
• One of these are that the company already distributes 10 music magazines , therefore this
will give me an advantage, as they will already be experienced in marketing , and will have
knowledge and strategies for distributing to appeal to a target audience similar to my target
audience.

13. Existing media products of Harris Publication (XXL music magazine)
• Similar artists
• Similar representations
• Similar use of Mise en scène
• Similar structure (more image)

14. Who would be the target audience for your media product?
• Males – This is because of the fact that with in this particular genre of music the
majority of fans are males, therefore I have chosen this target audience so that the
magazine has the maximum chance appealing to fans of this music genre.
(Research )Black Masculinity in the Obama Era: Outliers of Society: Found that 87%
of males has a positive attitude towards rap where as 93% of females had a negative
attitude to rap.
• (age) 16- 25 years old – I have chosen this particular age range , due to the fact that
people of this age , generally have more time to be able to read these magazines ,
also more of a disposable income on things such as clothes , magazines , food.
• Middle class / working class – I have decided to chose to aim the magazine at both
working class and middle class. I have decided to chose to aim the magazine at
working class. Due to research conducted 1,595 telephone interviews with people from
a range of backgrounds , found Music by rappers like 50 Cent tends to be most enjoyed
by the lower classes. Furthermore I have chosen to aim the magazine at middle class
due to the fact that the clothing I have used in my magazine are high end brands such
as Stussy , Ralph Lauren. So by using these brands it allows the target audience to
engage with artists through similar interests.

15. How did you attract / address your target audience ?
• Informal language: To allow the audience to feel more included in the close knit community
of rap as slang is essentially another language.
• Mise en scène: (brands of clothing) Helps to close the gap between the artist and audience
through making the audience feel like the artists image is easily obtainable.
• Incorporated references from semantic field associated with rap: For example drug
references, I have done this because it allows the music to be incorporated in the magazine
as these are popular references that are also used in the music.
• Popular artists – I researched my target audiences favourite artists and added in the artist’s
that were chosen more than 5 times. The magazine promotes new artists , by adding in
consistent popular artists , it is more likely that people will purchase the magazine by feeling
like it is not much of a gamble on whether or not they will be interested in new artist’s.

16. Target audience and peer
feedback

17. • I have learnt how to post blogs onto blogger and also how to customise my blog. In addition to this I
have also learnt how to upload photos , how to upload Prezi's through the use of embedding.
What have you learnt about technologies from the process of
constructing this product?

18. • I have learnt how to used InDesign to create frames to layout my music magazine. I have also learnt
how to get an image with a certain colour in and how to then replicate this as a colour into InDesign.
What have you learnt about technologies from the process of
constructing this product?

19. • I have learnt how to use Prezi to create a presentation for the analysis of my music magazine, I have
also learnt how to embed Prezi's onto blogger so they can appear on my blog.
What have you learnt about technologies from the process of
constructing this product?

20. What have you learnt about technologies from the process of
constructing this product?
• I have learnt how to use the clone stamp in order to cover up parts of a photo. There are many
ways that you can remove a background , I have learnt how to use the magnetic lasso tool ,I have
also learnt how to use the quick selection tool to remove a background. In addition to this I also
used a mask in order to remove backgrounds. Furthermore I have also learnt how to change the
photo to black and white , also how to change the brightness and contrast on a photo.

22. What have you learnt about technologies from the process of
constructing this product?

23. Looking back at your preliminary task , what do you feel you
have learnt in the progression from it to the full product ?
• Font / size
• More layers / depth
• Mise en scène
• Colour scheme
Key comparisons

24. Looking back at your preliminary task , what do you feel you
have learnt in the progression from it to the full product ?
Key comparisons
• Structure
• Mise en scène
• Background
• White space
• Colour scheme
The main thing that helped me to
construct my music magazine
better than my school magazine
was following more conventions /
research.