Fashion, apparel, textile, merchandising, garments

1. A Brand Called You: Developing and Presenting a Positive and Consistent Public Image for Your Professional Job Search SI Career Services and Practical Engagement Program

5. Share, Reflect, and Modify Your BRAND Get into groups of two or three and share your answers Take this time to listen to what others wrote and consider your own answers Update your Brand with new ideas

9. Positioning Statement - Example I have a consumer marketing background, primarily in the cosmetics industry where I have been involved in all stages of the product lifecycle – from market research and product development through to product launch. Most recently, I was part of a team that successfully launched a new skin care line for Clinique. I want to use this experience in a brand management role for a large apparel, luxury goods or cosmetics company like Banana Republic, LVMH, or Lancome.

10. Product = Key Competencies Detail-oriented Product Lifecycle Product Development Collaborative Prototype Creating and Testing Written/Verbal Communication Self Starter Cosmetics Industry Qualitative and Quantitative Research Traits Knowledge Skills

11. Place = Target Market Characteristics Fortune 1000, international in scope Size of Organization Team-based, collaborative, innovative Culture Not too hierarchical, possibly matrix organization Organizational Structure Apparel, Luxury Goods, Cosmetics Industries New York Preferred – willing to relocate for the right opportunity Geographic Area

12. Target Companies Elizabeth Arden Estee Lauder MAC Lancome Christian Dior Tiffany Sotheby’s Godiva Hermes Coach The GAP Levi’s Victoria’s Secret J Crew Ralph Lauren Cosmetics Luxury Goods Apparel

15. Share, Reflect, and Modify your MARKETING PLAN Get into groups of two or three and share your answers Take this time to listen to what others wrote and consider your own answers Update your Marketing Plan with new ideas

22. LinkedIn – An example profile

25. Questions? Thoughts? Thank you!