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Cool City - Startup Pitch
1. dojo channel
April
2013
WELCOME
TO COOL CITY !
We can give you much more than other
companies do, because our product
is built by and for our clients.
Hurry up !
Go on coolcityproject.tumblr.com
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2. SOMETHINGS ABOUT US coolcityproject.tumblr.com
1. OUR PHILOSOPHY
We love our towns, but, do they love us ?
For sure ! Let’s talk together, don’t be
frustrated.
2. OUR MISSION
Citizens lives 24/7 in the city. They know
what to do, when to do it, how to do it.
There is something to deal with it.
3. OUR FACILITIES
Give the power back to the crowd.
Letting them become actors and be part
of the evolution of the city.
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3. MEET THE TEAM coolcityproject.tumblr.com
CÉDRIC
.............................................
Chief Technical Officer
.............................................
BENJAMIN EDOUARD
............................................. .............................................
Lead Developer Marketing Director
............................................. .............................................
FLORENT LAURENT
............................................. .............................................
Chief Executive Officer Lead Designer
............................................. .............................................
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4. TIE BREAK coolcityproject.tumblr.com
IT'S TIME
TO LOOK AT
THE PROBLEM ...
Thank for asking. The issue is that we
have no way to give feedback.
Especially when it’s about our town.
We are all lazy to write down our problems.
Procrastination is king, moaning too !
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5. THE SOLUTION coolcityproject.tumblr.com
TALK ! USE ! OPTIMIZE !
............................................. ............................................. .............................................
You are the voice You can change things We can make it
............................................. ............................................. .............................................
Website Pictures Affordable cost
Mobile Apps Captions Benefits
Push Follow up Simple
Status Gamification Powerfull
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6. OPPORTUNITY coolcityproject.tumblr.com
1. YOU WANT IT
Raise your hands if you agree !
(think about the kitten) 01
02
03
2. THEY NEED IT
Cost, cost, cost VS profitability
(think about the kitten)
3. WE GOT IT
One service to rule them all.
(the kitten loves you)
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7. TARGET USERS coolcityproject.tumblr.com
VERY HOT
IDEAS FROM
YOUR CITIZENS
There are no better persons to give
you feedback than the ones below.
Listen to them ! Now !
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8. COMPETITORS coolcityproject.tumblr.com
Fix my street : poor UX, great reports
LeProblèmeDeMaRue : poor UX, but social
Fix My City : poor dashboard, great UX
We all do the same, but in a different way.
Cool City does it in a better way.
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9. WANT A BREAK ? coolcityproject.tumblr.com
IT'S TIME
FOR COFFEE
BREAK !
Just kidding, take a look at our
fully loaded financial projections.
Not convinced ? We got :
- Business Plan
- Business Model Canvas
- Business Angels
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10. COMPETITIVE ADVANTAGE coolcityproject.tumblr.com
WHY THE HELL
COOL CITY COULD
DO BETTER ?
Time
Just look at this pie chart : Content
Reliability
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11. QUICK LOOK AT PRICING coolcityproject.tumblr.com
Native
In Euros Pricing Moderation CRM Marketing
Apps
Town 1000 250 Gift 5000 5000
City 5000 1250 6000 15000 10000
Metropolis 10000 4500 6000 Ask for it 15000
Usage Needed Advised Opt. K.I.S.S. Why not ?
There is a solution to every need, trust us.
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12. MEASURING PROGRESS coolcityproject.tumblr.com
Visits
1. CITIZEN RELATED METRICS
- Market penetration & product Submissions
stickiness
- Do we meet citizen expectations ? Sign-up
2. CLIENT RELATED METRICS
- Do our clients follow the user flow ? Revenue by product
- Sales trends
Metropolis
Town 17%
33%
3. PRODUCT MKTG RELATED METRICS
- SEO & Social Media City
50%
- Paid Advertising
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13. WHAT’S DONE ? coolcityproject.tumblr.com
1. USER APP PROTOTYPE
2. WEBSITE
3. PRE-LAUNCH
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14. USER APP coolcityproject.tumblr.com
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15. WEBSITE coolcityproject.tumblr.com
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16. PRE-LAUNCH coolcityproject.tumblr.com
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17. NEXT STEP coolcityproject.tumblr.com
et
SEO a rk
M vior
BOOST OUR BUSINESS Price Beha
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18. WHAT WE’RE LOOKING FOR coolcityproject.tumblr.com
SOME TIME TO
SPEND ON IT
CrowdFunding
Revenues
BusinessAngels
You want it ?
Make it real !
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19. MAKE THE MOVE ! coolcityproject.tumblr.com
DON’T FORGET
WHY YOU Citizens
24/7 React
NEED US !
Online
Cool Easy
City
Reports
Global
Local
CoolCity Idea is the key ...| Welcome to our town| 04/07/13
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20. dojo channel
April
2013
THANK YOU !
FOR COMING
PLEASE,
Don’t forget to get in touch at:
coolcityproject.tumblr.com
CoolCity Idea is the key ...| Welcome to our town| 04/07/13
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