Surprise and delight your customers for growth.

1. Create brand
evangelists
with CNAM
Surprise and delight your customers for growth

2. 2
Create word of mouth
More and more businesses roll the dice on viral
marketing as the centerpiece to their outreach and
education efforts. If they’re lucky, their content is
widely shared and then forgotten.
But by actively forming personalized business
relationships, you can strengthen emotional bonds
and convert customers into brand advocates.
Word of mouth marketing is the leading influence on
purchase behaviors and is crucial to your marketing
mix. A 2013 study by Forrester Research says 70% of
people trust recommendations from friends, while
only 10% trust advertising on websites.
Let the numbers lead you to growth
So where would you spend your budget?
The numbers support your customer experience
as the obvious choice.
• 86% of people surveyed will pay more
for a better customer experience.
• 89% of respondents began doing
business with a competitor after a poor
customer experience.
Positive experiences with your brand build loyalty
and tolerance into your customer relationships.
The first human connection most customers make
with your brand is through your phones. And first
impressions count.
Enabling CNAM Lookup on your phone system can
quickly, and easily, enhance and personalize your
customer interactions with minimal investment.
70%
of people trust
recommendations
from friends
10%
trust advertising
on websites
86%
pay more for
a better customer
experience.
89%
do business with
a competitor after
a poor customer
experience.

3. 3
Surprise with CNAM
CNAM Lookup provides Caller ID Name, a
15-character identifier attached to phone numbers,
with each inbound call. So you’ll know exactly who’s
calling before you answer.
Build meaningful relationships from the beginning by
enabling personalized greetings on all calls.
Delight with CNAM
Give your customers a more enjoyable experience
with these two recommendations:
• Save your customers time on hold. Route inbound
calls to the most appropriate person more quickly
based on their lifecycle stage.
• Get customers the answers they need faster by
getting a head start on CRM notes.
CNAM Lookup is more than a neat telecom feature. It’s a brand enhancement instrument,
and a customer relationship management tool far more valuable than it costs to implement.
Delight your customers and they will become your best brand ambassadors.
Grow your business.
A Customer Experience Impact Report
published by Oracle revealed how brands
can create memorable experiences that
build loyalty.
55%
of what made a brand experience memorable
in the mind of a customer was easily finding
info, or getting help.
36%
of what made an interaction memorable was
a personalized experience.
By adding a more personal and efficient
caller experience, CNAM lookups are a
very affordable way to leap ahead of your
competition.
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As the world’s first pure SIP carrier,
Flowroute delivers advanced SIP trunking
that answers the needs of communications
developers, SaaS service providers, and
high-tech enterprises. Flowroute’s unique
technology and network services provide
communications experts unparalleled
performance, transparency and control of
the voice communications that power their
businesses.
For more information about why we’re
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