2. Twitter’s Mission Statement –
“To give everyone the power to create and share ideas and information instantly, without
barriers.”
As their Mission Statement aptly statesTwitter is made to instantaneously create and share ideas and
information. It’s a very useful social media platform/tool to communicate and engage with your target
audience on a regular basis, something which is comparatively not as easy on other social media
platforms.ThroughTwitter you can quickly respond to any form of query that your audience has, join,
start and contribute to discussions with influencers and industry experts and build your brand value.
Twitter today is a website/mobile application that has become one of the most commonly used tool for
users finding out what’s happening in the world at a particular point of time. Businesses can use hashtags
as a medium of searching or being searched.
VALUE PROPOSITION
4. WHY SHOULD ORGANIZATIONS USETWITTER?
• Using Hashtags (#) andText searches businesses can access what’s going on in the industry .They can learn
what’s being said about them as well their competitors.
•Tweets can be seen by anyone who is using the platform regardless of whether or not they are connected with
you. This makes it a valuable tool for following and engaging in discussions with influencers and industry
experts to raise the profile of the business and build valuable connections.
• ThroughTwitter businesses can communicate and engage with followers, who may be existing or potential
customers.
•People prefer personal connections rather than talking to automated services. Connecting with followers via
Twitter personally will help build a brand for the business.
•New products and services can be marketed throughTwitter. Products that consumers like or find interesting
gain more traction throughSocial Media as compared to other traditional forms of advertising.
• Since customers take toTwitter to review or complain about products and/or services, businesses can use it as
a platform to provide customer service by responding to queries and complaints.This would help build a
valuable business-customer relationship.
6. WHYTWITTER IS WORTH USING
• Every tweet you make is visible to all your followers. Even those who don’t follow you can view
your tweet through hashtag searches.
• It’s easier to market to an audience on twitter. It’s quite easy to find users here and follow them
with hopes of reciprocation. Unlike Facebook where friend lists are private, onTwitter seeing who
other users follow and how they interact with them helps one build accommodating
demographics.
• Unlike on Facebook,Twitter being a micro-blogging tool, the frequency of posts is much higher
compared to the former. In this context tweeting/posting frequently through the day would not be
considered as spamming by other user or followers.
• Hashtags can be used as with dual efficiency; as a tool for promoting your
content and also using it to make the most of others’ hashtags.
• UtilizingTwitter lists helps organize your followers as per their relevance
to you.Twitter Lists of other influential people available makes it easier
for you to engage with.
7. TWITTER ANALYSTICS
Twitter has its own analytics tool,Twitter Analytics. It’s free to use forTwitter users. Following are
some of the thingsTwitter Analytics helps you track:
• Engagement of your tweets in real time.
• Engagement details of your tweets- RetweetsVs Likes, how many times our tweets showed up in
people’s timelines, which tweets gained most engagement and in what form (retweets, replies,
likes, follows) etc.
• Comparing your tweet activityVs your followers’.
• The top 10 interests of your followers and who your followers follow.
• The ratio of your tweet length to the engagement it gathered.
There’s a lot more you can do usingTwitter Analytics.To explore it further head to-
How to UseTwitter Analytics: 15 Simple-to-Find Stats to HelpYouTweet Better – Kevan Lee
8. B2BVs B2C – WHO GAINS MORE FROMTWITTER?
As covered in earlier slides,Twitter is a valuable tool if used well for a business organization.
Seeing the number of activeTwitter users(313 million monthly active) in my opinionTwitter is
beneficial for both, B2B and B2C organizations. It depends on how you as a business deal and
interact with other businesses and end customers on and through twitter that matters. Following
are some of the things to consider while usingTwitter respectively for B2B and B2C:
• For B2B, tweets should be informative about what you are selling..While for B2C, tweets should
be entertaining, be light on the eyes and easier to comprehend.
• For B2B your tweets need to portray the financial benefits you offer, while tweets for B2C should
emphasize how valuable each customer relationship is to you.
• B2B tweets should focus on your efficiency and product leadership, while B2C tweets should
focus on offers and promotions that would satisfy consumer wants.
• Before tweeting to either you must realize that B2B clients are much smaller in number
compared to the market of B2C clients.
9. #ShareaCoke CAMPAIGN
Coca-Cola’s #ShareaCoke campaign is one of the best examples of how a brand used a social
media focused campaign.With this hashtagCoca-Cola encouraged customers to find Coca-Cola
bottles or cans with their own or friends and family members’ names on it and tweet about it
using the hashtag #ShareaCoke. It was first started in Australia in 2012, followed by Britain in
2013 and in later years in America and Canada.
The objectives of this campaign was to increases sales and engage with their customers on a
more personal level. It used to hashtag as a call-to-action encouraging the customers to buy and
share their Colas.
Coke even managed to make a world record, “World’s Largest Cheers” which led to generating a
special emoticon of two Coca-Cola bottles clinking.
#ShareaCoke Emoticon onTwitter SetsWorld Record
11. COSTTO USETWITTER
• Monetarily speakingTwitter is a free to use social media platform, be it online or its free of
charge mobile downloadable application.
• However if you’re a business looking to have ads displayed onTwitter, that works on an auction
based system.Twitter would only charge you if your ads lead to an action.
• For further details you can head toTwitter Ads pricing.
• In terms of time as a cost, that varies on the amount of time spent on thinking up a suitable
tweet which would be able to generate engagement, actions, conversions etc. based on those
140 characters.
• Other miscellaneous costs would include a working internet connection or a mobile data pack to
actually useTwitter on a PC or your mobile device.
12. HOWTO GET STARTED ONTWITTER?
Setting up aTwitter account is as easy at it gets. However there are some nuisances
that a business organization must look into before and while setting up aTwitter
account. Following is a link to a blog that will help you set up an account for a business–
10Things to Do When Getting Started onTwitter
13. CITATIONS
• Intro toTwitter for Business
• TopTwitter Demographics That Matter to Social Media Marketers – Christina Newberry
• 10 Reasons WhyYour Business Should UseTwitter – Aaron
• Is Marketing onTwitter Worth the Investment? – Jayson DeMers
• 10 ReasonsTwitter Is Bad and Good ForYour Business. – Ramon Ray
• How to UseTwitter Analytics: 15 Simple-to-Find Stats to HelpYouTweet Better – Kevan Lee
• The Difference Between B2C and B2B Social Media Marketing: What Platforms to Use –
Nicole Nitu
• Hashtags Explained:The Complete Guide to Hashtags in Social Media – Rich Brooks
• Cheers! #ShareaCoke Emoticon onTwitter Sets World Record
14. IMAGE CITATIONS
• The BestTimes to Post on Facebook,Twitter, LinkedIn & Other Social Media Sites
[Infographic] - Lindsay Kolowich
• Four Smart Marketing Strategies to Steal From #ShareACoke – Kimberly Barnes
• Logo –Twitter
• I'm not saying it was Hashtag
