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Objectivity and
credibility
Goran Brkić, mag. educ. philol. angl.
gbrkic79@gmail.com
Generally, we make conclusions based on
what we:
KNOW (implies certainty)
ZNAMO
CONCLUDE / INFER (based on facts or previous
experience and knowledge)
ZAKLJUČUJEMO
ASSUME
PRETPOSTAVLJAMO
Write down these three words and
think about the amount of information you
need to:
KNOW SOMETHING (implies certainty) =
KNOWLEDGE
CONCLUDE SOMETHING (based on facts or
previous experience and knowledge) =
CONCLUSION or INFERENCE or DEDUCTION
ASSUME SOMETHING = ASSUMPTION or
HYPOTHESIS
ASSIGNMENT 1
Write down these three words,
and think about their meaning.
In your daily life, when do you use
the word „KNOW”, e.g., ”I know
that…”?
How much information is enough
for you to CONCLUDE something?
How often do you simply ASSUME
things?
*Keep the paper next to you, you
will need it for the next assignment
On the next slide, you will see a photograph.
DON’T LOOK AT IT YET! 
Next to the words KNOW, CONCLUDE, and ASSUME, write down information that you gathered from
analysing the photo.
What do you know about what you see?
What can you conclude through other information provided?
What do you assume?
Write down 3 sentences for each of the 3 words.
ASSIGNMENT 2
Now, let’s do this together.
On the following slides, you will see certain questions about the photograph.
Answer the question out loud, and then, decide – was your answer something that we can:
KNOW
CONCLUDE
ASSUME
ASSIGNMENT 2
What do we see in the photograph?
KNOW
CONCLUDE
ASSUME
There are two people, a dog, a body of water,
and we know it’s daylight…
KNOW
CONCLUDE
ASSUME
We know, because we see it!
KNOW CONCLUDE ASSUME
What are they doing?
KNOW CONCLUDE ASSUME
We know they are standing/sitting next to the water.
We can conclude they went out for a walk. (We can’t say we KNOW that, but we have
enough information to conclude, in other words, they are not camping, or jogging,
etc.).
KNOW CONCLUDE ASSUME
What time of the year is it?
KNOW CONCLUDE ASSUME
Because we are not there and can not see a calendar, we can rely on our
experience of nature; we can only conclude it is early spring or autumn based on
the information we have: their clothes, the colour of the leaves on the trees…
KNOW CONCLUDE ASSUME
What is the weather like?
KNOW CONCLUDE ASSUME
We know it isn’t raining or snowing, because we can see the photo. Also, we
know the weather is clear.
We can conclude it is a bit cold because of what they are wearing.
KNOW CONCLUDE ASSUME
Is the couple married or in any way related? What is their relationship like?
KNOW CONCLUDE ASSUME
Since there are no clear visual indications we can observe, we can only assume
they are a couple… or siblings, or friends… There is no way for us to rightfully
conclude the nature of their relationship.
There is not enough data, therefore, we can only assume.
- INSUFFICIENT DATA = ASSUMPTION
KNOW CONCLUDE ASSUME
If they are a couple, do they have any children?
KNOW CONCLUDE ASSUME
We can only assume that they do not have children.
If they had any, they would probably take the child along. However, we do not
know for certain, and we can NOT conclude this premise, because there is not
enough data. For example, what if they did have a child, but it was with its
grandparents? 
- INSUFFICIENT DATA = ASSUMPTION
KNOW CONCLUDE ASSUME
Whose dog is it?
KNOW CONCLUDE ASSUME
We can only assume that it is their dog, because it seems relaxed in their
company.
However, they could just be dog-sitting.
- INSUFFICIENT DATA = ASSUMPTION
KNOW CONCLUDE ASSUME
Do they like dogs?
KNOW CONCLUDE ASSUME
This is a perfect example of a simple question that one would answer without
much thought and conclude: yes, they love dogs because they are with one.
However, we have to take into account that there are too many unknown
variables for us to make a valid conclusion. For example, perhaps they only love
this dog and not dogs in general; perhaps they are dog-sitting for a friend…
- INSUFFICIENT DATA = ASSUMPTION
KNOW CONCLUDE ASSUME
Do they like other animals?
KNOW CONCLUDE ASSUME
We can only assume they like other animals, but we can equally assume they do
not. If they like dogs, perhaps they don’t like cats?
- INSUFFICIENT DATA = ASSUMPTION
Once again, think about the importance of and differences
between these three processes:
KNOWING SOMETHING = KNOWLEDGE
ZNATI – DOKAZIVE ČINJENICE
CONCLUDE SOMETHING = CONCLUSION or INFERENCE or
DEDUCTION
Zaključiti ili doći do zaključka na temelju postojećih
informacija
ASSUME SOMETHING = ASSUMPTION or HYPOTHESIS
PRETPOSTAVITI – bez dovoljno informacija za zaključak
CONCLUSION
ASSUMPTION
SCIENCE is based on facts (knowledge). Do you agree?
Science
Science
SCIENCE is based on facts (knowledge).
Too often, because of the freedom of the Internet,
various other media, and the lack of professional
journalism, rumours, assumptions, and opinions are
presented as proven facts.
This can be rather dangerous.
Journals, books and websites which engage in this
practice can not be considered objective sources.
Science
Educated people, including scientists, understand the
difference between KNOWING, CONCLUDING, and
ASSUMING. An established scientist, therefore, will
never publish an assumption as a fact, but will conduct
research to acquire more information before making
conclusions.
Their conclusions are also not set in stone, but are
rigorously tried and tested by their fellow scientists
before they are accepted as facts.
This is why peer-reviewed journals, books and articles
are considered objective sources.
Science
SCIENCE is based on facts (knowledge).
Although assumptions are not as valid as facts, they are
still quite relevant in science as well because they can
be expanded upon in research.
Science
1. HYPOTHESIS – is an assumption based on relevant
experience, observation and previous knowledge of the field
of research.
Research articles/studies start from...
1. HYPOTHESIS – assumption based on relevant experience,
observation and previous knowledge of the field of research.
2. Researches conduct research to prove or disprove
hypotheses.
Research articles/studies
1. HYPOTHESIS – assumption based on relevant experience,
observation and previous knowledge of the field of research.
2. Researchers conduct research to prove or disprove
hypotheses.
3. Studies or research are used to collect all available FACTS!
Research articles/studies
1. HYPOTHESIS – assumption based on relevant experience,
observation and previous knowledge of the field of research.
2. Researchers conduct research to prove or disprove
hypotheses.
3. Studies or research – collecting FACTS!
4. Conclusions are then made by interpreting facts, based on
relevant experience and knowledge, and on collected and
analysed data.
Research articles/studies
1. HYPOTHESIS – assumption based on relevant experience,
observation and previous knowledge of the field of research.
2. Researchers conduct research to prove or disprove
hypotheses.
3. Studies or research – collecting FACTS!
4. Conclusions are then made by interpreting facts, based on
relevant experience and knowledge, and on collected and
analysed data.
5. Only after the findings have been peer-reviewed, the
author can publish an article in a professional publication.
Research articles/studies
Knowledge is cyclical, community-generated, and
community-maintained.
Collective – individual – collective
Collective
Individual
The cycle of KNOWLEDGE
This is also why you study!
You do not have to start from scratch. You can use the existing
knowledge (for example, about the development of a child,
language learning, etc.) gathered in textbooks, journals… and
presented by your professors.
The cycle of KNOWLEDGE
The cycle of KNOWLEDGE
That is also why reliable sources are important.
• Credible sources are generally texts that can be trusted and authoritative. These would
be texts with support in terms of reliable evidence (facts, data, statistics) and often
referring to previous work by academic authors.
• The most common credible sources are scholarly journals, conference papers and books
because these have been peer-reviewed (read and approved for publication by other
authors).
• However, there are good websites that can be used, generally ending in .gov / .edu
• Primary and Secondary Sources
• There are two types of sources, Primary and Secondary.
A primary source is the main source - this can be raw data, records and key facts. A
secondary source draws on the primary data and analyses it.
• Sources such as TED TALKs, YOUTUBE,
WIKIPEDIA, etc. can be motivating AND can
lead to other sources but are usually not
reliable sources themselves.
• For establishing credibility of our source, we
can apply the CRAAP Test.
• The CRAAP Test is a list of questions to help
you evaluate the information you find. The
different criteria of the C.R.A.A.P Test are an
important guide on what exactly you need for
your assignment / research / or evidence – so
save this image, you might need it later!
Watch the short video in the
introduction on 2CO2.
LINK
Key questions to
ask when
evaluating
source material
Is there an author? Date?
Is there evidence? Where is it from? Sourced?
Is there a reference list? And in-text referencing?
Generally, there shouldn’t be glossy pictures or
advertising.
It should be written in an academic formal style and
quite difficult to read for someone who isn’t used to
reading academic texts.
Objectivity and
credibility
A researcher starts from a
hypothesis (assumption),
BUT in order to gain
credibility, one has to:
Gather factual truths
acquired through evidence
and research results.
Apply proper
methodology.
Use appropriate literature
(references) – connection
to community.
Use appropriate language
(style) – topic of our
previous lecture.
Receive positive peer
review from the academic
community. Your findings
and conclusions can
become facts.
Peer review
• Your paper cannot be
published without being
reviewed by your peers (the
academic community). It is a
complex and lengthy process,
but it enables credibility!
Homework
Using the attached document on 2CO2, evaluate a few different sources.
Remember the key questions (slide 24)!
How credible and objective are your sources?
Think about
today’s topic…
and thank you!

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Lesson 2: Objectivity and Credibility

  • 1. Objectivity and credibility Goran Brkić, mag. educ. philol. angl. gbrkic79@gmail.com
  • 2. Generally, we make conclusions based on what we: KNOW (implies certainty) ZNAMO CONCLUDE / INFER (based on facts or previous experience and knowledge) ZAKLJUČUJEMO ASSUME PRETPOSTAVLJAMO
  • 3. Write down these three words and think about the amount of information you need to: KNOW SOMETHING (implies certainty) = KNOWLEDGE CONCLUDE SOMETHING (based on facts or previous experience and knowledge) = CONCLUSION or INFERENCE or DEDUCTION ASSUME SOMETHING = ASSUMPTION or HYPOTHESIS ASSIGNMENT 1 Write down these three words, and think about their meaning. In your daily life, when do you use the word „KNOW”, e.g., ”I know that…”? How much information is enough for you to CONCLUDE something? How often do you simply ASSUME things? *Keep the paper next to you, you will need it for the next assignment
  • 4. On the next slide, you will see a photograph. DON’T LOOK AT IT YET!  Next to the words KNOW, CONCLUDE, and ASSUME, write down information that you gathered from analysing the photo. What do you know about what you see? What can you conclude through other information provided? What do you assume? Write down 3 sentences for each of the 3 words. ASSIGNMENT 2
  • 5.
  • 6. Now, let’s do this together. On the following slides, you will see certain questions about the photograph. Answer the question out loud, and then, decide – was your answer something that we can: KNOW CONCLUDE ASSUME ASSIGNMENT 2
  • 7. What do we see in the photograph? KNOW CONCLUDE ASSUME
  • 8. There are two people, a dog, a body of water, and we know it’s daylight… KNOW CONCLUDE ASSUME We know, because we see it!
  • 9. KNOW CONCLUDE ASSUME What are they doing?
  • 10. KNOW CONCLUDE ASSUME We know they are standing/sitting next to the water. We can conclude they went out for a walk. (We can’t say we KNOW that, but we have enough information to conclude, in other words, they are not camping, or jogging, etc.).
  • 11. KNOW CONCLUDE ASSUME What time of the year is it?
  • 12. KNOW CONCLUDE ASSUME Because we are not there and can not see a calendar, we can rely on our experience of nature; we can only conclude it is early spring or autumn based on the information we have: their clothes, the colour of the leaves on the trees…
  • 13. KNOW CONCLUDE ASSUME What is the weather like?
  • 14. KNOW CONCLUDE ASSUME We know it isn’t raining or snowing, because we can see the photo. Also, we know the weather is clear. We can conclude it is a bit cold because of what they are wearing.
  • 15. KNOW CONCLUDE ASSUME Is the couple married or in any way related? What is their relationship like?
  • 16. KNOW CONCLUDE ASSUME Since there are no clear visual indications we can observe, we can only assume they are a couple… or siblings, or friends… There is no way for us to rightfully conclude the nature of their relationship. There is not enough data, therefore, we can only assume. - INSUFFICIENT DATA = ASSUMPTION
  • 17. KNOW CONCLUDE ASSUME If they are a couple, do they have any children?
  • 18. KNOW CONCLUDE ASSUME We can only assume that they do not have children. If they had any, they would probably take the child along. However, we do not know for certain, and we can NOT conclude this premise, because there is not enough data. For example, what if they did have a child, but it was with its grandparents?  - INSUFFICIENT DATA = ASSUMPTION
  • 20. KNOW CONCLUDE ASSUME We can only assume that it is their dog, because it seems relaxed in their company. However, they could just be dog-sitting. - INSUFFICIENT DATA = ASSUMPTION
  • 21. KNOW CONCLUDE ASSUME Do they like dogs?
  • 22. KNOW CONCLUDE ASSUME This is a perfect example of a simple question that one would answer without much thought and conclude: yes, they love dogs because they are with one. However, we have to take into account that there are too many unknown variables for us to make a valid conclusion. For example, perhaps they only love this dog and not dogs in general; perhaps they are dog-sitting for a friend… - INSUFFICIENT DATA = ASSUMPTION
  • 23. KNOW CONCLUDE ASSUME Do they like other animals?
  • 24. KNOW CONCLUDE ASSUME We can only assume they like other animals, but we can equally assume they do not. If they like dogs, perhaps they don’t like cats? - INSUFFICIENT DATA = ASSUMPTION
  • 25. Once again, think about the importance of and differences between these three processes: KNOWING SOMETHING = KNOWLEDGE ZNATI – DOKAZIVE ČINJENICE CONCLUDE SOMETHING = CONCLUSION or INFERENCE or DEDUCTION Zaključiti ili doći do zaključka na temelju postojećih informacija ASSUME SOMETHING = ASSUMPTION or HYPOTHESIS PRETPOSTAVITI – bez dovoljno informacija za zaključak CONCLUSION ASSUMPTION
  • 26. SCIENCE is based on facts (knowledge). Do you agree? Science
  • 28. SCIENCE is based on facts (knowledge). Too often, because of the freedom of the Internet, various other media, and the lack of professional journalism, rumours, assumptions, and opinions are presented as proven facts. This can be rather dangerous. Journals, books and websites which engage in this practice can not be considered objective sources. Science
  • 29. Educated people, including scientists, understand the difference between KNOWING, CONCLUDING, and ASSUMING. An established scientist, therefore, will never publish an assumption as a fact, but will conduct research to acquire more information before making conclusions. Their conclusions are also not set in stone, but are rigorously tried and tested by their fellow scientists before they are accepted as facts. This is why peer-reviewed journals, books and articles are considered objective sources. Science
  • 30. SCIENCE is based on facts (knowledge). Although assumptions are not as valid as facts, they are still quite relevant in science as well because they can be expanded upon in research. Science
  • 31. 1. HYPOTHESIS – is an assumption based on relevant experience, observation and previous knowledge of the field of research. Research articles/studies start from...
  • 32. 1. HYPOTHESIS – assumption based on relevant experience, observation and previous knowledge of the field of research. 2. Researches conduct research to prove or disprove hypotheses. Research articles/studies
  • 33. 1. HYPOTHESIS – assumption based on relevant experience, observation and previous knowledge of the field of research. 2. Researchers conduct research to prove or disprove hypotheses. 3. Studies or research are used to collect all available FACTS! Research articles/studies
  • 34. 1. HYPOTHESIS – assumption based on relevant experience, observation and previous knowledge of the field of research. 2. Researchers conduct research to prove or disprove hypotheses. 3. Studies or research – collecting FACTS! 4. Conclusions are then made by interpreting facts, based on relevant experience and knowledge, and on collected and analysed data. Research articles/studies
  • 35. 1. HYPOTHESIS – assumption based on relevant experience, observation and previous knowledge of the field of research. 2. Researchers conduct research to prove or disprove hypotheses. 3. Studies or research – collecting FACTS! 4. Conclusions are then made by interpreting facts, based on relevant experience and knowledge, and on collected and analysed data. 5. Only after the findings have been peer-reviewed, the author can publish an article in a professional publication. Research articles/studies
  • 36. Knowledge is cyclical, community-generated, and community-maintained. Collective – individual – collective Collective Individual The cycle of KNOWLEDGE
  • 37. This is also why you study! You do not have to start from scratch. You can use the existing knowledge (for example, about the development of a child, language learning, etc.) gathered in textbooks, journals… and presented by your professors. The cycle of KNOWLEDGE
  • 38. The cycle of KNOWLEDGE That is also why reliable sources are important. • Credible sources are generally texts that can be trusted and authoritative. These would be texts with support in terms of reliable evidence (facts, data, statistics) and often referring to previous work by academic authors. • The most common credible sources are scholarly journals, conference papers and books because these have been peer-reviewed (read and approved for publication by other authors). • However, there are good websites that can be used, generally ending in .gov / .edu • Primary and Secondary Sources • There are two types of sources, Primary and Secondary. A primary source is the main source - this can be raw data, records and key facts. A secondary source draws on the primary data and analyses it.
  • 39. • Sources such as TED TALKs, YOUTUBE, WIKIPEDIA, etc. can be motivating AND can lead to other sources but are usually not reliable sources themselves. • For establishing credibility of our source, we can apply the CRAAP Test. • The CRAAP Test is a list of questions to help you evaluate the information you find. The different criteria of the C.R.A.A.P Test are an important guide on what exactly you need for your assignment / research / or evidence – so save this image, you might need it later! Watch the short video in the introduction on 2CO2. LINK
  • 40. Key questions to ask when evaluating source material Is there an author? Date? Is there evidence? Where is it from? Sourced? Is there a reference list? And in-text referencing? Generally, there shouldn’t be glossy pictures or advertising. It should be written in an academic formal style and quite difficult to read for someone who isn’t used to reading academic texts.
  • 41. Objectivity and credibility A researcher starts from a hypothesis (assumption), BUT in order to gain credibility, one has to: Gather factual truths acquired through evidence and research results. Apply proper methodology. Use appropriate literature (references) – connection to community. Use appropriate language (style) – topic of our previous lecture. Receive positive peer review from the academic community. Your findings and conclusions can become facts.
  • 42. Peer review • Your paper cannot be published without being reviewed by your peers (the academic community). It is a complex and lengthy process, but it enables credibility!
  • 43. Homework Using the attached document on 2CO2, evaluate a few different sources. Remember the key questions (slide 24)! How credible and objective are your sources?