2. What is Branding? It is the image and reputation that we want others to associate with our organization. But, a brand is also more than just the image that we want others to have of us; it is also a description of the organization that we want to be. A brand is an expression of your actions and what you do every day.
3. The objective of a good branding is: • Delivers the message clearly • Confirms your credibility • Connects your target prospects emotionally • Motivates the target audience • Concretes Loyalty • Creates organization identity
4. Why we have a global Branding? Having a global brand allows AIESEC: • To be more consistent and credible. • To attract more stakeholders and give AIESEC a clear competitive advantage. • To attract the right stakeholders and to set the right expectations. • To align the organization to globally leverage the AIESEC Experience.
5. BRAND EXPERIENCE The Brand Experience is a simple way to understand how our target audiences (members, supporters and enablers) experience (or interact with) the AIESEC brand. The interactions and touch points they have with AIESEC will shape the impression of what AIESEC is to them, and by being conscious of this we can manage the kind of experience we would like our target audiences to have with AIESEC.
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8. Color The representative color of AIESEC is the White, Blue and Orange. Each of them has its specific color combination.
