This document discusses how academics and researchers can use online and social media platforms. It outlines benefits such as learning about one's field, getting better known, reaching more people with research, and having influence. Popular platforms mentioned include blogs, Facebook, Twitter, and SlideShare. The document provides tips on using each platform effectively and promoting scientific work online.

1. Online & social media
for academics & researchers
Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

2. WHY do I (an academic!)
need this?
Peers
Public
Decision-makers
Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros …

3. As a
Learn about Get
your domain better
known Reach more people
with your research
+ Immediate
feedback
Metric for
funding
Maximize
applications citations by
others
Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

4. As a
Learn about
teaching / Bridge
geographical
presentation distances with
techniques partners
Have
influence in
Engage in your field
discussions on
latest research /
debate an issue
Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

5. Strengthen relationship
with network + alumni:
As an
1) access to up-to-date knowledge
2) opportunities to share their work
and ideas
3) develop their own social capital
Synergize with other KM
activities:
Education
Research
Service Delivery
Increase influence:
• Organize network & lead it
• Disseminate publications, ideas
• Expand readership
• Close the research-policy gap Increase the institutional
visibility towards those
who do not know the
institution yet (dynamic
Differentiate center)
from crowd
Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

6. What is available?
Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

7. Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

8. The starter’s kit
Your
published
journal BLOG
BLOG Citations
Visibility
article
Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

9. Ildikó Bokros, online media steward,
ITM DPH, 2013, Tweet: @ibokros

10. Contribute to other
(multiple author) blogs
We do NOT recommend to
start your own blog Start one with colleagues
Comment
Post regularly
Social media
Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

11. Do serious
researchers/academics
blog at all?!
Or they only read/write
scientific articles?
Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

12. Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

13. Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

14. WHY use social media
(alongside blogging)?
Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

15. Popular posts by EV10s in 2012
• # 1 Universal health coverage in India: muddling
through the quagmire (By Prashanth NS, Upendra
Bhojani and Werner Soors)
o Unique pageviews 186
o 91 shares on FB, 23 on Twitter
• #3 Is all fair in love and war? (By Asmat Malik)
o Unique pageviews 155
o On social media:
Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

16. Where traffic came from
Universal health coverage in India: muddling through
the quagmire
o MOST readers from Facebook:30%
o Twitter: 8%
o Hootsuite: 2%
40%
Is all fair in love and war?
o 2nd most readers from Twitter: 27%
o Facebook: 8% 36%
o Hootsuite: 1%
Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

17. HOW to
promote
scientific work through…?
Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

18. Why Facebook can be useful
1 billion active users Reach: global (ev4gh)
Pics, videos, links
Be the first to know
Know your ‘friends’
Privacy settings
Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

19. Emerging Voices
Members of page
(location)
Europe (28%)
Africa (26%)
Asia (20%)
Latin America
(9%)
North America
(8%)
Australia (1%)
unknown (8%)
Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

20. Facebook pages - glob dev
Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

21. Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

22. Twitter for academics?!?
Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

23. Alongside
blogging:
promote
& source

24. Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

25. publication
Opinion on news item
Ildikó Bokros, online media
steward, ITM DPH, 2013, Tweet:
@ibokros

26. #GMCH2013
Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

27. #PhDchat
example of a doctoral
research
community, where
people share
experiences of their
PhD and advise
fellow researchers.
#phdchat also runs a
live chat on twitter
which runs on a
Wednesday evening
at 7.30pm BST.
Ildikó Bokros, online media
steward, ITM DPH, 2013, Tweet:
@ibokros

28. Best impact


Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

29. Customized background picture
Link your Twitter account
to others platforms
Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

30. Who to follow?
Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

31. Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet:
@ibokros

32. Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

33. www.slideshare.net
Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

34. Ildikó Bokros, online media
steward, ITM DPH, 2013, Tweet:
@ibokros

35. Tips - FAQ
Try new platforms
Drop them if they don’t work
Measure
Few(er) platforms
Advertise & promote
Dilute
Return on investment
Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

36. You CAN have
a scientific
career without
social media
REMEMBER:
Competition
will surely use
it
But it will
CERTAINLY
help if you
use it
Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

37. Future plans at ITM
Crowdsourcing
Knowledge ideas, editorials
Management
platform
Harmonize, structur
e, brand & promote coming soon?
all online activities website
social media
Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros

38. @ibokros
Ildikó Bokros, online media steward, ITM DPH, 2013, Tweet: @ibokros