Attracting people isn’t the problem it used to be. Now anyone can publish and share anything and reach their target audience - power to us! But, do your emails get opened? Are your blog posts read and shared? Is your “content strategy” really driving engaged, high-value leads? Or are you just looking for another lever to crank up the system - *cough* them damn pop-ups… *cough* Is there a better way? In this talk, Ed will share stories and tactical lessons of content that can really stand out and *engage*. You don’t have to be a desperate content marketer any more.