March 14, 2012 - Des Moines County

1. Terry E. Branstad, Governor
Stephen Larson, Administrator Kim Reynolds, LT. Governor
Local Lessons in Licensing
March 14, 2012

2. OVERVIEW
 Reviewing an application submitted to local authority
 Outdoor Service
 Temporary Transfer of
 Catering Privilege
 Consumption Off Licensed Premises
 Bringing Spirits on to a Licensed Premises
 Brand Name and Logo Advertising on Licensed
Premises
 New Legislation
 Contact Information
 Q&A

3. Search

4. Pending License Applications

5. Privileges

6. Applicant

7. Status of Business

8. Ownership

9. Criminal History

10. Violations

11. Premises Information

12. General Premises Information

13. Applicant Signature

14. Local Authority Endorsement

15. Local Authority Endorsement

16. Outdoor Service Areas
 Important Information
 Designated area (fenced, barricaded,
etc.)
 Adjacent to existing licensed premises
 Only Products permitted by license
may be served
 To Apply
 Contact local Authority
 Apply Electronically at IowaABD.com

17. Outdoor Service Areas
 Designated, Adjacent Area
Beer Garden
Joe’s Bar

18. Temporary License Transfers
 Important Information
 Only within local authority jurisdiction
 24 Hours Minimum
 No Selling or Serving at Original Location
 Only Products Permitted by License May be Served
at new location
 To Apply
 Electronically at IowaABD.com

19. Temporary License Transfers
Moving an Existing License
605 Main
651 Main

20. Catering Privilege
 A Catering Privilege may only be added
to a 12-month class B or C liquor license.
 Allows licensee to act as an agent of a
private social host for the purpose of
providing and serving alcoholic beverages
at private social gatherings in a private
place.
 The licensee must serve food with the
alcoholic beverages. All food and
beverages must be served without cost to

21. Catering Privilege
 Neither the licensee nor the social host
may ask guests to make donations in
payment for food or alcoholic beverages
 For the purpose of the Catering Privilege,
a private social gathering is one that
meets all of the following criteria:
 The place for the social gathering is not a
licensed alcohol beverage establishment.
 The general public does not have access to
the private social gathering.

22. Catering Privilege
 Persons attending the social gathering are limited
to the social host and the host’s bona fide guests.
 Goods and services are not purchased or sold by
or to the Guests during the social gathering.
 Guests are not charged or responsible for
payment of any fees, fares, ticket prices or
donations to attend the gathering.
 The caterer does not pay rent or other charges
for use of the private place. (A private social host
may rent a place for a private social gathering,
and is solely responsible for any rent or other
charges for the private place).

23. Consumption, Off Licensed Premises
 A person may not be intoxicated, or simulate
intoxication in a public place
 A person shall not use or consume spirits, wine, or beer
upon public streets or highways
 Beer and wine may be consumed or dispensed in an
unlicensed premises or other public place, as long as a
city ordinance does not prohibit and there is no charge
for the beer and/or wine
 A person shall not use or consume spirits in any public
place except a premises covered by a liquor control
license

24. Allowing Persons to Bring Alcoholic Beverages
Onto Premises
 Spirits can not be brought into a licensed
premises except by a licensee and their
employees and only products purchased
from a Class “E” licensee.
•Beer and wine can be brought onto a
licensed or unlicensed premises with the
permission of the owner.

25. Brand Name or Logo Advertising Outside
Premises
 Spirits, beer, and wine brand/logo
advertising is allowed on the inside of the
premises
 Inside the premises includes outdoor
services areas where advertisements are
not displayed to the public.
 Signage posted inside the premises that
can be seen through the window is
allowable

26. What’s New in Alcohol Compliance
 New Legislation
 Home delivery of alcoholic beverages by
retailers
 C-store licenses & Class “E” licensees
with separate liquor rooms

27. Home Delivery of Alcoholic Beverages by
Retailers
 The following conditions must be met for home
delivery of alcoholic beverages:
 Retailer must be licensed to sell for off premise consumption
 The payment of the spirits, wine, or beer must take place on
the licensed premises at the time of the order
 Alcohol delivered to a person must be for personal
consumption and not for resale
 Deliveries shall be made to only persons 21 years of age or
older
 Deliveries shall not be made to people who are intoxicated
 Delivery hours are 6am-10pm Monday-Saturday and 8am-
10pm Sunday
 Deliveries must be made by the licensee or their employees,
not by a third party

28. Home Delivery of Alcoholic Beverages by
Retailers
 Continued……
 Deliveries shall be made in a vehicle owned, leased, or
under the control of the licensee/permitee
 Delivery person must be 21 years of age or older
 Valid proof of the recipient’s identity and age shall be
verified at the time of the delivery, and obtain a signature
of the recipient
 Licensee/permitee shall maintain records of deliveries
showing the quantity delivered, recipients name and
address, and the signature of the recipient of the alcohol.
The records shall be maintained on the licensed
premises for a 3 year period

29. Class “E” C-Store License
 Convenience stores and gas stations licensed to
sell spirits
 New C-store legislation allows convenience
stores and gas stations to sell spirits without
requiring a separate room
 Spirits can be stored throughout the entire
premises and sold for consumption off the
premises

30. Class “E” license with Separate Premises
 Class “E” liquor licenses at gas stations and
convenience stores with separate spirits room
 Must have a “separate premises” or room bound on all
four sides from ceiling to floor with solid walls or
windows
 Must have a separate cash register for liquor sales
 All spirits sales must take place in this room
 All storage of spirits must be stored on licensed
premises

31. Contact Information
For questions regarding licensing or regulation
contact the licensing department at 866.469.2223,
option 1 Or email Licensing@IowaABD.com
Annie Adamovicz – Administrative Hearing Officer
515.281.7126 or Adamovicz@IowaABD.com
Karen Freund – Directory of Regulatory Affairs
515.281.7414 or Freund@IowaABD.com