The document discusses the 7 P's of the education industry: Product, Price, Place, Promotion, People, Process, and Physical Evidence. It explains each P, providing examples for some. Products are certificates and knowledge/skills. Price depends on factors like reputation and location. Place refers to an institute's location and its effects. Promotion uses word-of-mouth, advertising, and digital marketing. People are the teachers and staff. Process is how services are delivered. Physical evidence includes facilities that students experience. Recent trends discussed are video learning, gamification, digital parental involvement, online courses, learning analytics, and virtual/augmented reality.

1. Presentation on
7 P’s of Education Industry
By
Ishwar R. Bulbule

2. 1.Product
 The tangible product delivered by educational industry are various
certificates that are issued by institute or university after successful
completion of course.
 The intangible products delivered by educational industry are knowledge,
skill & experience to candidates.
 For e.g., products can be MBA course, Engineering degree ,etc.

3. 2.Price
 Price is determined by a number of factors including reputation of the
institution , competition, service quality, placement, private or public
ownership, infrastructure, facilities provided, location of the institute,
mode of education, brand name of the educational institution etc.
 Here, price reflects the quality of services provided to the students.
 For e.g., price of Engineering is around Rs.50,000 to Rs.500,000 per
year.

4. 3.Place
 Place represents the location where an educational institute is
established. It is often referred to as the service centre.
 If the institute is located at a Metro city, it will provide much more
competitive edge, than if it is located in rural place.
 Location also affects the price & promotional activity of that institute.
 For e.g. educational institutes from Mumbai, Delhi, Pune, etc are more
prestigious than other institutes.

5. 4.Promotion
 Positive word-of-mouth communication has been found the best tool for
promotion of education industry.
 Outdoor advertising in form of print media like hoarding, banners, etc are
used.
 Now-a-days, institutions are using digital marketing techniques like SMS,
e-mails, social media, etc for promotion

6. 5.People
 Here, the people mean teaching fraternity and non-teaching community
directly and indirectly associated with the services rendered to the
students.
 Satisfaction and retention of the students solely depends on the way the
teachers are, in a position to deliver their best services to students.
 For e.g. Professors, Guest Lecturer, Lab Assistant, Librarian, Security
Guard, etc.

7. 6.Process
 The way service providers render services to the students, plays a
pivotal role in gaining the competitive advantages.
 If the service process is hassle free, simple, understandable, student
friendly and technology based, it will definitely make the institution with
difference.
 For e.g. process of teaching, process of practical learning, process of
placement, etc.

8. 7.Physical Evidence
 It is the direct sensory experience of a service that allows a student to
measure whether he or she has received adequate facilities by the
educational institution.
 It might include state-of-art technology, building, parking facility, play
ground, gymnasium, swimming pool, indoor stadium, transportation
facility, hostel, class rooms, computer laboratory, canteen, library,
number of books and journals, different modern teaching aid etc.

9. Recent Trends in Education Industry
 Growing Sophistication of Video Based Learning.
 Gamification of Education.
 Parents involvement with faculty have digitized.
 Online free courses for enhancing knowledge & getting certification.
 Learning Analytics of very students.
 Virtual And Augmented Reality.