5. Our Mantra: Brands are living and breathing entities that need to
be constantly energized with messages that are both consistent
and memorable. But just being pretty, flashy, or creative won’t cut it.
What you say — and, more importantly — how you say it needs to
resonate with the market you are trying to reach.
SNAPSHOT
The team at Liquified Creative offers over 55+ combined years
of experience in serving the industries of real estate/master-
planned community development, technology, property
management, healthcare, maritime, non-profit organizations,
consumer goods, architecture, hospitality, and entertainment.
Our services cater to and nurture the full life-cycle of creative
brands from the initial branding stage to strategic marketing and
online presence.
IT’S ALL ABOUT RELATIONSHIPS
From building brands to offering expert advice, relationships
are just as important to us as our clients’ ongoing growth and
success. Since 2007, we have offered strategic graphic design,
web design and development, and creative services from our
Annapolis, MD location to a number of top advertising agencies,
design firms, marketing firms, and small to mid-sized companies
throughout Maryland, Washington, DC, and Virginia.
6. JOHN CORSAUT ›
Partner + Marketing Director
As a seasoned marketing integration specialist with over 30 successful years of marketing expe-
rience, John brings brand messaging to life in both print and online. He currently specializes in
website development (including eCommerce) — integrating techniques that optimize ranking
and conversion opportunities through search engine optimization (SEO), search engine mar-
keting (SEM), pay-per-click (PPC), and social network marketing (SNM). John also has extensive
experience in video pre- and post-production, budgeting, planning, and coordination of large-
scale marketing and advertising campaigns.
‹ SHAWN NORATEL
Founding Partner + Creative Director
Shawn’s creative insight, innovative vision, design background, and business experience offers Liqui-
fied Creative’s clients a superior level of quality along with a unique approach to every project. With
over 15 years of experience working on projects ranging from brand development to online website
strategies, Shawn’s skills have assisted in elevating a number of local and national brands through ex-
tensive branding, marketing and web presence development. His philosophy of “living and breath-
ing brands” has allowed Liquified Creative to integrate and elevate brands across multiple mediums
and social environments.
Creativity aside, our award-winning
team brings some of the best minds
together in marketing communications,
design, social engagement, UX/UI, web
development, and political consulting.
Shawn Noratel Partner + Creative Director
John Corsaut Partner + Marketing Director
Jessica Noratel Partner + CFO
Jamie Czajkowski Assistant Marketing Director
Joe Manson Senior Web Developer
Karyn Insler Junior Graphic Designer
Meghan Fletcher Social Media Strategist
Stephanie Moyer Creative Copywriter
8. + ingegrated
storytelling
With a countless number of satisfied clients under our dive belt, the custom-designed print
collateral and ad campaigns continue to support our growing portfolio of clients’ brands—
creating greater market awareness, engagement, and sales conversions. Our graphic design
experience expands beyond just design—we press on further on behalf of our clients.
In addition, we offer print production and marketing collateral fabrication services through
a number of established partnerships with local print vendors in and around Maryland,
Washington, DC, and Virginia. Do you already have a trusted relationship with a production
partner? We regularly work in collaboration with our clients’ selected vendors to maximize their
budget, ensure quality control, and meet project goals.
9. Brand strategy is at the core of every
message, visual, and experience of
a successful service and product.
Successful branding will engage and
draw your audience for a closer look.
Our crew’s goal is not only to identify
your brand’s challenges, but also to
elevate and protect your brand from
outside predators — all while telling
your customers a story that they will
not want to forget.
BRAND STRATEGY + AUDIT
IDENTITY DEVELOPMENT
NAMING
BRAND POSITIONING
CREATIVE STORYTELLING
CONTENT BRANDING
COLLATERAL SYSTEMS
MARKET ANALYSIS
PACKAGING SYSTEMS
SIGNAGE + ENVIRONMENTAL DESIGN
DIGITAL INTEGRATION
10.
11.
12. Quality and effective branding and identity development is not acheived in a vaccum. We are
firm believers that brands are living, breathing entities that constantly needs to be energized with
messages that are both consistent and memorable. However, just being trendy or creative won’t
cut it. What you say — and, more importantly how you say it needs to resonate with the market
you are trying to reach and engage.
PROCESS CHART
results-driven branding
13. Our branding and production process includes an extensive strategy and discovery process, as well
as a number of internal rounds of refined revisions prior to client review. We firmly believe that your
project (& brand) should satisfy the wants, needs, and psychological profiles of your industry and au-
dience. Creative marketing approach & strategy, visual design, implementation, and tactics should
be ultimately be defined by your audience — not through the bias of any one individual. Our team
goes to great lengths to answer the needs of your market versus designing for the sake of design.
RESEARCH
PEER REVIEW
OPTIONAL
SURVEYING
INTERNAL
REVIEW
INTERNAL
REVIEW
DISCOVERY
CLIENT MEETING
CLIENT REVIEW
CLIENT REVIEW
COMPS
CONCEPTS
+IDEAS
REVISIONS
CONCEPTS
+IDEAS
COLOR
EXPLORATION
FINALIZE
SPECS
+GUIDELINES
14. Our experienced marketing team offers custom,
in-depth digital/traditional marketing solutions and
social strategies. It doesn’t matter if you’re new to
the web or if your company/brand has been in
existence before the birth of the pixel. Our crew
has the experience to engage your audience
and mobilize online influencers to elevate your
presence, services, and products.
DIGITAL MARKETING CONSULTING + PLANNING
MARKETING BUDGETS + PLANS
MEDIA CONSULTING + PLANNING
MEDIA MANAGEMENT
SEARCH ENGINE OPTIMIZATION (SEO)
SEARCH ENGINE MARKETING (SEM)
DIGITAL ADVERTISING CONTENT+DISPLAY
ONLINE/SOCIAL ADS AND CAMPAIGNS
SOCIAL MEDIA ADVERTISING
CONTENT MARKETING + DISTRIBUTION
BLOGGING
CONTENT OPTIMIZATION
EMAIL MARKETING EXPERIENCE
BRAND ADVOCACY + INFLUENCER RELATIONS
AUTOMATION + LIST MANAGEMENT
CREATIVE SERVICES
INBOUND MARKETING
THE MANY ARMS OF MARKETING
Just like the mythical kracken beast - marketing is the core of all of our apended creative
services. We firmly believe that successful marketing and strategies are a pivitol center-point to
all of the creative services we offer. It defines the creative limitations and sets the expectations
for ROI (return on investment). Our crew has coined the phrase “Marketing isn’t just one thing, it
is everything”.
16. Website environments are a delicate balance
and play of visual enticement, collaborative
engagement, growth, user trafficking, and
evolution. With the right combination of well-thought
and strategically placed content — your everyday
users can be feed and converted into home-
grown customers and advocates of your brand.
17. + a digital
ecosystem
CONTENT MANAGEMENT SYSTEMS + MANAGEMENT
RESPONSIVE DESIGN
MOBILE WEBSITE DEVELOPMENT
USER EXPERIENCE & DEVELOPMENT
CUSTOM WEB DESIGN & DEVELOPMENT
E-COMMERCE
WEB HOSTING & MANAGEMENT
WEBSITE CONTENT DEVELOPMENT
VIDEO (SCRIPTING, MANAGEMENT, PRODUCTION & EDITING)
KIOSK USER INTERFACE DESIGN
ONLINE WEB DEMOS
SEARCH ENGINE OPTIMIZATION + PPC MANAGEMENT
21. Crown takes planned communities
into the future where modern style
and a vibrant social scene mesh
with neighborhoods and parks. From
its street names to its sustainable
design, Crown is inspired by the
things that make life meaningful.
Family, nature, art, music,
innovations, and — most of all —
balance.
CHALLENGE
To establish a planned community brand that would
resignate with the select demographic and region—all
whilest accomodating a number of homebuilder brands.
APPROACH
++ Logo/Identity Development
++ E-Marketing Strategy
++ Print Ad Campaigns
22.
23. Ten Mile Creek is a master-planned
residetial project in the heart of
Clarksburg, MD that is led by Pulte
Homes. With stewardship and
measures to protect the local
watershed, this project was focused
on envoking preservation and living.
CHALLENGE
To create a brand and community awareness through
campaign materials to educate and advocate the building
of Ten Mile Creek. The brand and campaign was designed to
encompass and advocate the green, open area living in the
local area.
APPROACH
++ Logo/identity cevelopment
++ Collateral print
++ Web design + development
24.
25. CHALLENGE
To create an engaging brand-centered
around the personality and style established
by the architectural firm while separating
them from their competition in the
Washington, DC area. Their logo and name
reflect the architectural design element of
a “running dog” — a repeat pattern used
throughout their branding.
APPROACH
++ Logo/Identity Development
++ Collateral Print
++ Web Design/Development
++ Social Engagement
++ SEO
Running Dog Architects is an architectural firm based in the Washington,
DC metropolitan area. The firm’s co-founders — Eric Carle, AIA, and Warren
Wick, AIA — each have over 20 years experience designing and managing
a variety of building and planning projects including multi-family housing,
healthcare facilities, commercial office buildings, and embassies.
26.
27. The Bozzuto Group is a privately held, integrated
real estate services organization. Bozzuto creates
quality homes and extrodinary communities
— some 38,000 residences to date — while
maintaining the utmost respect for the
environment. The company prides themselves
on providing outstanding service and consistent
value for their customers and partners.
CHALLENGE
To become brand guardians and spearhead
Bozzuto’s e-marketing efforts on a daily basis
through effective brand-driven design and
exploration of strategic new technology.
APPROACH
++ E-Marketing strategy
++ Web design + development
++ Production service workflow
28.
29. Watermark’s vision since the beginning has been to
immerse people in the history, culture, and fun of the
Chesapeake Bay area more completely than any tour
or charter company. Whether you want to learn or just
enjoy, no one else offers so many ways to experience
this special place — both by land and by water — in
less than an hour or up to a full day.
CHALLENGE
To integrate and elevate a locally known
and respected brand in the Annapolis and
Baltimore area.
APPROACH
++ UI/UX
++ Web design + development
++ On-going digital maintenance
31. The Fans First Coalition was established in May of 2011 in an effort
to provide a voice for fans. Our goal is to change and improve the
ticket-purchase experience by fighting for greater access to face-
value tickets and enhanced protection against fraudulent business
practices. Fans First includes more than 200 industry members,
venues, teams, and artists and is primarily supported by Ticketmaster.
CHALLENGE
Evolve the current coalition brand and develop an engaging
digital brand and online vehicle to expand their advocacy
and educational efforts.
APPROACH
++ UI/UX
++ Web design + development
++ On-going digital maintenance
++ Advocacy engagement integration
32.
33. RxNT offers innovative Practice
Management, Electronic Health Record,
and Electronic Prescribing solutions for
today’s ambulatory practices. For over 16
years, RxNT has accumulated healthcare
IT knowledge, gathering the most
innovation in software development to
forge a tightly-integrated suite of products
that streamline practices and facilities.
CHALLENGE
Introduce and elevate a successful brand, while educating
the marketplace about their integrated line of software-on-
demand solutions — in order to capture a larger share of the
e-prescribing and e-health record industry.
APPROACH
++ UI/UX
++ Web design + development
++ On-going digital maintenance
++ Traditional and digital advertising
++ Marketing consulting
34.
35. Schuyler Line Navigation Company, LLC
(SLNC) operates commercial US Flag and
Foreign Flag vessels worldwide, providing a
variety of liner shipping services and logistics
in the North, Central, and South American
markets, as well as West African markets
and Caribbean markets including Cuba,
Guatemala, Belize, Colombia, and Haiti.
APPROACH
++ Marketing consulting
++ Display design
++ Collateral print
++ Digital display interface
36.
37. PrevMED Dental Case Management
provides extended care facility
residents with affordable oral health
care. But more importantly PrevMED
was established to improve the way of
living for senior citizens by managing
and improving oral health in order to
concurrently promote and advance
overall health.
73%INCREASE IN
LIKES
11%INCREASE IN
ENGAGEMENT
CHALLENGE
Establish and execute a rebranding effort and to educate the
current market on the concept of dental case management.
APPROACH
++ Extensive marketing strategy
++ Brand audit
++ Traditional + digital advertising
++ Social engagement
++ Direct mail initiative
++ Display design
++ Tradeshow design + planning
++ Web design + development
Data collected in 2015 via Google Analytics
and other social reporting platforms
38.
39. BRDesign Build provides landscape
architecture, design, and
construction services to the luxury
resident market. From luxury
swimming pools to a complete
backyard oasis and beyond,
BRDesign Build brings their clients
property to life.
CHALLENGE
To increase brand awareness and educate a
current and prospective client base.
APPROACH
++ Extensive digital marketing strategy
++ Brand audit
++ Digital advertising
++ Social engagement
++ Content marketing
++ Creative storytelling
++ Web design + development
408%INCREASE IN
LIKES
Data collected in 2015 via Google Analytics
and other social reporting platforms
40.
41. Celebrating the art of cooking and the joy
of eating, the National Capital Barbecue
Battle offers residents of the Greater
Washington area and throughout the east
coast the chance to enjoy America’s
favorite pastime in our Nation’s Capital.
CHALLENGE
To elevate brand awareness and establish a strong
online presence with engagement.
APPROACH
++ Extensive digital marketing strategy
++ Social engagement
++ Digital advertising
++ Content marketing
++ Creative storytelling
++ Web design/development
++ Event representation
++ Video direction
++ Corporate sponsor representation
++ Media relations
73%INCREASE IN
LIKES
483%INCREASE IN
REACH
Data collected in 2015 via Google Analytics
and other social reporting platforms
42.
43. New Day Vitality is a bio-identical hormone
management practice that is focused on
re-establishing healthier, balanced living
through alternative and pellet therapy.
CHALLENGE
Rebrand, market, and educate consumers about
New Day Vitality’s services and benefits.
APPROACH
++ Extensive digital + traditional marketing
strategy
++ Social engagement
++ Advertising
++ Content marketing
++ Creative storytelling
++ Web design/development
++ E-marketing
++ Marketing consulting
++ Media relations
44.
45. Durtek Sails is a state-of-the-art modern
sail production facility located in Sri
Lanka. Staffed by a highly-skilled and
knowledgeable production team and
managed by expert western sailmakers
with over 50 years of experience.
CHALLENGE
Elevate the current brand to reflect the performance-grade
sailing products that Durtek designs and develops for the
sailmaking market.
APPROACH
++ Branding
++ Display/environmental
++ Web design
++ UI/UX
46.
47. Quantum Sail Group is an international,
high-performance custom sail design
group that produces sailboat sails for both
the consumer and professional market.
CHALLENGE
To elevate and act as a brand steward for Quantum
Sails while communicating to the consumer and
professional sailing marketing.
APPROACH
++ Branding
++ Display/environmental
++ Web design
++ Print campaigns
++ Digtial campaigns
++ E-marketing campaigns
++ Event/sponsorship relations
++ Sailboat graphics
++ Marketing consulting
48.
49. Broadstripe is a local, home-grown
cable and broadband company
located in Anne Arundel County.
CHALLENGE
Increase the perceived value and benefits of a local
affordable cable and broadband solutions company for
the residential and business market.
APPROACH
++ Branding
++ Display/environmental
++ Web design + development
++ Print campaigns
++ Digtial campaigns
++ E-marketing campaigns
++ Marketing consulting
50.
51. MGMA was founded in 1988 as
an architecture, interiors, urban
design, and planning firm.
Currently, the firm is doing the
largest variety of projects in its
history. These include class “A”
office structures, educational
facilities, web hosting centers,
dormitories, and an assortment of
interior projects related to build-to-
suit clients.
CHALLENGE
To refresh an already well-known architecture
firm and establish a strong web presence in
order to showcase their current and previous
projects.
APPROACH
++ Branding
++ E-marketing services
++ Web design + development
++ Social engagement
++ SEO
52.
53. With over a century of
development and management
of apartment, single-family, and
commercial properties, B.M. Smith
knows that our commitment to the
community we serve is the key to
sustainable success.
CHALLENGE
To refresh an already well-known architecture
firm and establish a strong web presence in
order to showcase their current and previous
projects.
APPROACH
++ Branding
++ Collateral print
++ Web design + development
++ SEO
