This document summarizes a social media audit of Domino's Pizza. It discusses Domino's origins in 1960 in Delaware and its growth to become the largest pizza seller worldwide by 2008. It describes analyzing Domino's presence on Facebook, Instagram, YouTube and Google. The audit found that Domino's uses social media for advertising and to show support for communities by serving free pizza during crises. It recommends Domino's do more advertising on social media and expand its dessert offerings.

1. SOCIAL
MEDIA AUDIT
ON
DOMINOS
Present by- Jaskaranvir
Singh Dhillon and
Jashandeep Singh

2. INTRODUCTION
• Nowadays, there are some big international companies which provide there goods
to publics, but today we are going to discuss about Domino’s Pizza. Domino’s
offered different kind of pizza’s and pasta’s which include signature and custom.
Moreover, it also provide some slides which contains breads, chicken wings along
with different flavor's.

3. TO BE CONTINUE…
• Domino’s is American multinational pizza
company which start in 1960.
• In Delaware February 2008, domino’s
become largest pizza seller in terms of sales
worldwide.
• Richard E. Allison Jr. is CEO of Domino’s.
• In 2012, domino’s changed there name
from Domino’s Pizza to Domino’s.

4. METHODOLOGY
• It was great pleasure to
get knowledge about
this American
Company. It is
considered as one of
the most update and
connected among
customer.

5. TO BE CONTINUED…
• Uploading videos and pictures regularly to influence people
toward purchase.
• Giving opportunity to people to make their life in different
positions by hiring.
• Taking part in social problems and helping people by serving free
pizza’s.
• People appropriate their efforts by posting pictures and tag them
along with appropriate hashtag.

6. WHAT SITE DID YOU VISIT?
• Facebook
• Instagram
• YouTube
• Google

7. PURPOSE AND VALUES

8. HOW DID YOU LOCATE THESE SITES?
• This company is really famous among persons so it is easy
to find by searching its name.
• It also have some advertisements on social networks to
get information about it.

9. RESULTS
• The result of searching show different options of different
franchise of domino’s with respect to different countries.
Domino’s started as small American restaurant. Later, it expanded
the business to other countries. Now, it is considered as most
famous worldwide pizza restaurant among people. This
organisation using social media to do advertising. It also use
social media to show the support that they are doing for society.

10. RESULTS
• Like serving free pizza to needy people in the period of quarantine.
• Most of their social media represents about the love and satisfaction of dominos
service and food among customers from different nations.
• This organization is really participating in the emergency to help people by serving
free food and by hiring to support them financially.

11. RECENT POST

12. WHAT WE LEARNT?
• I learnt that hard work will always pay off. As dominos started with
small restaurant and then expand in the world. Moreover, it
become famous pizza restaurant in the world along wit lot of
franchise.
• A person should do hard work to get his dreams done until he
become successful.

13. RECOMMENDATION
• They should do more
advertisement on social
network and give more
deals so that they can
attract the people.
• They should add more
desserts like frozen
desserts, cinnamon
desserts and so on.

14. REFERENCES
• Dominos. (2015). Purpose and values. Retrieved from https://www.dominos.com.au/inside-
dominos/corporate/vision-and-mission
• Dominos. (2015). About dominos. Retrieved from
https://biz.dominos.com/web/public/about-dominos/history
• Facebook. (2020). Dominos pizza. Retrieved from
https://www.facebook.com/DominosCanada/?brand_redir=6657899956