This is the presentation on the transformative business model of new and emerging industries. This article was published in HBR and I find that I should make an presentation on one industry which is the live example of this new model of improving further.

1. The Transformative Business Model
OF ICICI Bank
Presented by:-
Name - Jeevraj Sharma

2. Personalization
• ICICI bank is providing the personalized services to its consumers.
Like the consumers are treated as the special assets and give
them personalized services.
• Recently the ICICI bank has come up with a new service that the
consumer now can open his bank account from home also.
Consumer only needs to inform to bank that he wants to open
his bank account its bank .

3. • The bank provide every type of services like banking,
insurance, institution investment etc.
• The bank don’t want to lose its customer by providing the
services only for depositing money but it also provide more
than
Close Loop Created By Bank

4. Asset Sharing
• This bank also provide the ATMs inside the malls and big stores and
this sharing also decrease the cost of procuring the separate place to
install the ATMs

5. Usage Based Pricing
• The banks are best examples of usage based pricing system like the
interest which is paid on the loan is the usage based. The banks
charges the only amount which is unpaid till the date of repayment.
• The quarterly or half yearly charges for SMS services are also usage
based. For example the SMS are charged according to the type of
account.

6. Collaborative Ecosystem
• The policies for loans and every other services which is provided by the
bank are same. These policies does not differ from branch to branch
and by this the bank reduces the confusion between its consumers.
• The consumer are solved at every branch even if he is not the
consumer of that branch so this always gives consumer more and
more satisfaction.

7. Adaptive Organization
• The technology is integral part of every change and this bank is
able to adapt the technological change.
• This bank stands at 53rd position in world’s top most valuable
banks it is only due to adaptive in nature and be the techno
savvy.

8. Thank You