This document discusses social media and how to effectively use it. It introduces Jeff Schneider and his company Marketing Ninjas, which helps clients use internet marketing. It explains that social media is a communication tool, not sales. The top social networks - Facebook, Twitter, LinkedIn, YouTube and Google+ are summarized. It provides tips on using social media effectively including spending 20 minutes 3 times a day, only on peak times, cross-promoting between networks, and using HootSuite to manage accounts.
4. Who am I?
Jeff Schneider, MN
• Founder & President of
Marketing Ninjas
5. Who am I?
Jeff Schneider, MN
• Founder & President of
Marketing Ninjas
• Internet Marketing Specialist
6. Who am I?
Jeff Schneider, MN
• Founder & President of
Marketing Ninjas
• Internet Marketing Specialist
• Social Media Speaker & Trainer
7. Who am I?
Jeff Schneider, MN
• Founder & President of
Marketing Ninjas
• Internet Marketing Specialist
• Social Media Speaker & Trainer
• Appeared on Season 5 of
CBC’s hit reality series
Dragons’ Den where we
pitched AgriConnect.com
10. Marketing Ninjas?
• Specialize in helping clients use the
Internet and web-based technology
to meet their business goals
• More website visitors, more leads,
measuring & analyzing results.
11. Marketing Ninjas?
• Specialize in helping clients use the
Internet and web-based technology
to meet their business goals
• More website visitors, more leads,
measuring & analyzing results.
• 3 Components of successful
Inbound Marketing:
12. Marketing Ninjas?
• Specialize in helping clients use the
Internet and web-based technology
to meet their business goals
• More website visitors, more leads,
measuring & analyzing results.
• 3 Components of successful
Inbound Marketing:
1. Blogging / Content Creation
13. Marketing Ninjas?
• Specialize in helping clients use the
Internet and web-based technology
to meet their business goals
• More website visitors, more leads,
measuring & analyzing results.
• 3 Components of successful
Inbound Marketing:
1. Blogging / Content Creation
2. Search Engine Optimization
14. Marketing Ninjas?
• Specialize in helping clients use the
Internet and web-based technology
to meet their business goals
• More website visitors, more leads,
measuring & analyzing results.
• 3 Components of successful
Inbound Marketing:
1. Blogging / Content Creation
2. Search Engine Optimization
3. Social Media
23. Rethink Communication
Traditional Media “New” Media
• TV/radio ads • Blogging
• Billboards • Social Media
• Print • Online Press Release
Interruption Attraction
25. What is Social Media?
“Social media is the use of web-based and mobile
technologies to turn communication into
interactive dialogue.”
26. What is Social Media?
“Social media is the use of web-based and mobile
technologies to turn communication into
interactive dialogue.”
Source: Wikipedia
27. What is Social Media?
“Social media is the use of web-based and mobile
technologies to turn communication into
interactive dialogue.”
Source: Wikipedia
“It’s media (content that is published) with a
social (anyone can add to it) component.”
28. What is Social Media?
“Social media is the use of web-based and mobile
technologies to turn communication into
interactive dialogue.”
Source: Wikipedia
“It’s media (content that is published) with a
social (anyone can add to it) component.”
Source: Mike Volpe - VP Marketing, Hubspot
32. What is Social Media?
The MOST important thing you need to
understand about social media is:
33. What is Social Media?
The MOST important thing you need to
understand about social media is:
IT IS A COMMUNICATION TOOL,
NOT A SALES TOOL.
34. What is Social Media?
The MOST important thing you need to
understand about social media is:
IT IS A COMMUNICATION TOOL,
NOT A SALES TOOL.
Your Primary Objective:
Engage your audience and build relationships.
35. What is Social Media?
The MOST important thing you need to
understand about social media is:
IT IS A COMMUNICATION TOOL,
NOT A SALES TOOL.
Your Primary Objective:
Engage your audience and build relationships.
Think: Cocktail Party or Networking Event...
40. “What if someone says
something bad about us?”
• Everyone fears bad press.
41. “What if someone says
something bad about us?”
• Everyone fears bad press.
• Social media has made
EVERYONE a publisher!
42. “What if someone says
something bad about us?”
• Everyone fears bad press.
• Social media has made
EVERYONE a publisher!
• With social media, word
spreads like wildfire...
49. Facebook
• The largest gathering place on the planet
• Rapidly approaching 1 BILLION users
50. Facebook
• The largest gathering place on the planet
• Rapidly approaching 1 BILLION users
• 1 in every 7 people on the planet has an account
51. Facebook
• The largest gathering place on the planet
• Rapidly approaching 1 BILLION users
• 1 in every 7 people on the planet has an account
• 300 million check in daily
52. Facebook
• The largest gathering place on the planet
• Rapidly approaching 1 BILLION users
• 1 in every 7 people on the planet has an account
• 300 million check in daily
• 350 million check in on a mobile device
53. Facebook
• The largest gathering place on the planet
• Rapidly approaching 1 BILLION users
• 1 in every 7 people on the planet has an account
• 300 million check in daily
• 350 million check in on a mobile device
• Average time spent online is 30-40 minutes
54. Facebook
• The largest gathering place on the planet
• Rapidly approaching 1 BILLION users
• 1 in every 7 people on the planet has an account
• 300 million check in daily
• 350 million check in on a mobile device
• Average time spent online is 30-40 minutes
• Very diverse demographics
58. Twitter
• Over 300 million accounts
• Over 190 million active users
• 460,000 new signups every single day
59. Twitter
• Over 300 million accounts
• Over 190 million active users
• 460,000 new signups every single day
• Doubling in size every 6 months
60. Twitter
• Over 300 million accounts
• Over 190 million active users
• 460,000 new signups every single day
• Doubling in size every 6 months
• Mobile-based platform
61. Twitter
• Over 300 million accounts
• Over 190 million active users
• 460,000 new signups every single day
• Doubling in size every 6 months
• Mobile-based platform
• Best network for conversations
64. LinkedIn
• Over 100 million active users
• Growing quickly, went public in 2011
65. LinkedIn
• Over 100 million active users
• Growing quickly, went public in 2011
• Business-oriented network
66. LinkedIn
• Over 100 million active users
• Growing quickly, went public in 2011
• Business-oriented network
• BNI-type users looking to make connections
67. LinkedIn
• Over 100 million active users
• Growing quickly, went public in 2011
• Business-oriented network
• BNI-type users looking to make connections
• Your professional online profile
68. LinkedIn
• Over 100 million active users
• Growing quickly, went public in 2011
• Business-oriented network
• BNI-type users looking to make connections
• Your professional online profile
• Top place for recruiters and job seekers
72. YouTube
• Second largest search engine in the world
• Over 2 Billion views per day
• Average user watches 15 minutes of video every day
73. YouTube
• Second largest search engine in the world
• Over 2 Billion views per day
• Average user watches 15 minutes of video every day
• More than 24 hours of video is uploaded every
minute
74. YouTube
• Second largest search engine in the world
• Over 2 Billion views per day
• Average user watches 15 minutes of video every day
• More than 24 hours of video is uploaded every
minute
• Over 3 million users auto-share to another network
75. YouTube
• Second largest search engine in the world
• Over 2 Billion views per day
• Average user watches 15 minutes of video every day
• More than 24 hours of video is uploaded every
minute
• Over 3 million users auto-share to another network
• Video is one of the BEST ways to engage your
audience and get your message out
79. Google+
• Estimated 67 million users
• Is becoming the new Google
• Effectively merging personalized search and social
search
80. Google+
• Estimated 67 million users
• Is becoming the new Google
• Effectively merging personalized search and social
search
• Completely changing the search and social media
landscape
81. Google+
• Estimated 67 million users
• Is becoming the new Google
• Effectively merging personalized search and social
search
• Completely changing the search and social media
landscape
• Google “+1’s” directly impact your website search
engine results
86. How Is The Pork Industry
Doing It Now?
Good
• YouTube videos - personal stories, posting
traditional TV campaigns, news stories
87. How Is The Pork Industry
Doing It Now?
Good
• YouTube videos - personal stories, posting
traditional TV campaigns, news stories
Improve
88. How Is The Pork Industry
Doing It Now?
Good
• YouTube videos - personal stories, posting
traditional TV campaigns, news stories
Improve
• Strong presence on Facebook and Twitter
89. How Is The Pork Industry
Doing It Now?
Good
• YouTube videos - personal stories, posting
traditional TV campaigns, news stories
Improve
• Strong presence on Facebook and Twitter
• Get creative! Think VIRAL campaign!
91. A Simple System To Use
Social Media Effectively
• Spend 20 minutes doing social media marketing,
3 times per day.
92. A Simple System To Use
Social Media Effectively
• Spend 20 minutes doing social media marketing,
3 times per day.
• Log in only at peak times for best engagement
93. A Simple System To Use
Social Media Effectively
• Spend 20 minutes doing social media marketing,
3 times per day.
• Log in only at peak times for best engagement
• 9am, 1pm, 6pm in your time zone
94. A Simple System To Use
Social Media Effectively
• Spend 20 minutes doing social media marketing,
3 times per day.
• Log in only at peak times for best engagement
• 9am, 1pm, 6pm in your time zone
• Spend only 5 minutes on each network.
96. A Simple System To Use
Social Media Effectively
• Decide what your strategic outcome will be
97. A Simple System To Use
Social Media Effectively
• Decide what your strategic outcome will be
• Have a plan for what you’re going to do
98. A Simple System To Use
Social Media Effectively
• Decide what your strategic outcome will be
• Have a plan for what you’re going to do
• Make a list and update it regularly
99. A Simple System To Use
Social Media Effectively
• Decide what your strategic outcome will be
• Have a plan for what you’re going to do
• Make a list and update it regularly
• Don’t allow yourself to get distracted. Play time
comes later.
105. Join me online!
To connect with Jeff Schneider
and Marketing Ninjas visit:
106. Join me online!
To connect with Jeff Schneider
and Marketing Ninjas visit:
www.MarketingNinjas.com/connect
107. Join me online!
To connect with Jeff Schneider
and Marketing Ninjas visit:
www.MarketingNinjas.com/connect
or scan this with
your phone…
108. Join me online!
To connect with Jeff Schneider
and Marketing Ninjas visit:
www.MarketingNinjas.com/connect
Notes de l'éditeur
-Introduction - We specialize in helping small to medium businesses develop and deploy inbound marketing systems that get more traffic to their website, identify more leads and close more sales. We use a variety of online marketing strategies to do this, social media being one of the most important.\n-Survey room - Who is on Facebook? Twitter? Blogging? Terrified of social media? Think it’s a waste of time?\n-Set expectations. Cell phones, interaction, not professional speaker, nervous, may sweat, kind of an introvert, but full of passion and extremely knowledgeable.\n-Fundamentals before strategies.\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
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-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-50% of the worlds pop. is under 30 and 96% have joined a social network\n-Fastest growing segment on Facebook is 55-65 year-old females\n-25% of search results for world’s top 20 largest brands are links to user-generated content\n-78% of people trust their friend’s recommendations, only 14% trust advertising\n-18% of TV ads generate a positive ROI, 90% of people skip ads with a PVR\n-24 of the 25 largest newspapers are experiencing record declines (NYTimes public announcement)\n-We no longer search for the news, it finds us (Japan earthquake - Twitter)\n-It’s a shift in the way we communicate, not a fad.\n-Experts predict will have a bigger impact in society than the printing press did\n-”The ROI of Social Media is Your Business Will Still Exist in 5 years” - forcing exceptional customer service, back to mom and pop shop\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Think Networking Event: hard sell intro example\n
-Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
-Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
-Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
-Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
-Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
-Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
-Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
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-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
-use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
-use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
-use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
-use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
-use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
-use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
-use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
-use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
-use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
-Be careful with automation - YouTube example\n
-Be careful with automation - YouTube example\n
-Be careful with automation - YouTube example\n
-Be careful with automation - YouTube example\n
-Be careful with automation - YouTube example\n
-Be careful with automation - YouTube example\n
-Be careful with automation - YouTube example\n
-Be careful with automation - YouTube example\n
-Be careful with automation - YouTube example\n
-Be careful with automation - YouTube example\n
-Be careful with automation - YouTube example\n
-Be careful with automation - YouTube example\n
-Be careful with automation - YouTube example\n
-everything in one place\n-update multiple networks at once\n-schedule updates (with caution)\n-analytics program\n-mobile-based applications for updates on the go\n\n