1. HERTS FESTIVALS

2. SUMMARY
 The magazine will be about all the different festivals in Hertfordshire
 It will include articles which will have interviews and reviews
 Discussion on the acts and costs of going to a festival
 Also what else will be available in the festivals

3. PURPOSE
 The purpose is to inform and promote
 It will inform by telling people about the festivals Hertfordshire has to
offer
 It will also inform readers about the history and where they are now
 For promotion it will help get recognition for these festivals
 So the overall purpose is to help get the festivals seen

4. COMPETITION
 There is no completely direct competition for the magazine
 However there is some competition through the magazine ‘Hertfordshire life’
 Another example of competition would be ‘Festworld’

5. FORM AND GENRE
 The magazine will be 18-35 pages long containing images and
information
 The pages will be A4 in size
 The magazine will be produced quarterly, 4 times a year, and will have
some similar content but will change in each one.

6. CONTENT
• It will have interviews of people who have previously been to the
festival
• It will have articles with reviews on the festivals
• The colour scheme of it will be bright and summery
• The title is ‘Herts Festivals’ and will be in the font calibri

7. TARGET AUDIENCE
 The target audience will be people aged 20-40, all ethnicities, races and
disabilities
 It will mainly target music lovers but its not always all about the music

8. MARKETING AND DISTRIBUTION
 I would attempt to get the festival companies to help promote it
 Social media would be big as I would be able to reach a lot more
people, this could be through the festival social media pages
 Advertisements would be another way of marketing the magazine
 It will be in shops in the local area

9. RESOURCES AND PERSONNEL
 Resources needed will be a computer, mouse and keyboard, camera
and a SD card
 Apps will include Photoshop, InDesign and illustrator
 Personnel will include a graphic designer, a writer, a fact checker and an
editor.

10. PRODUCTION COMPANY
 It will be in house
 I will contact advertisers and the festivals myself
 I will source the personnel myself

11. BUDGET
 The price of the magazine will be £4.99 per copy
 Items included in the budget:
 Personnel (Editor, writer, graphic designer and ect)
 Production of the magazine
 Materials used for the magazine

12. CONCLUSION
 It meets the client requirements and links to the brief
 It provides a great amount of information for the consumer