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Introduction to Mass Communication and Some Theories  ,[object Object],Reference to the various activities of the mass media as a group The use of criteria of a concept, "massiveness”, to differentiate among media and their activities and The construction of questions about communication as applied to the activities of the mass media. Significantly, only the third definition does not take the actual process of communication for granted(something approved) .  ,[object Object],[object Object]
The idea of a theory lies at the heart of any scholarly process, and while those in the social sciences tend to adopt the tests of a good theory from natural sciences, many who study communication adhere to an idea of theory that is akin to that found in other academic fields.
There are 6 yardsticks to evaluating theory; Theoretical scope: Appropriateness: Heuristic value: Validity: Parsimony: Openness:
[object Object]
There is value in being able to use theories as “lenses” through which one can understand the world together with other scholars.
There are several theories Related to mass communication such as:Agenda setting theory: Cultivation theory: Cultural imperialism theory:  Diffusion of innovation theory: Media dependency theory: Media equation theory: Spiral of silence theory: Technological determinism theory: Functional approach to mass  communication theory: Human action theory:
Effects of Mass Media  ,[object Object]
Individuals choose some mass media over others for the satisfactions they anticipate.

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My second homework for communication class

  • 1.
  • 2. The idea of a theory lies at the heart of any scholarly process, and while those in the social sciences tend to adopt the tests of a good theory from natural sciences, many who study communication adhere to an idea of theory that is akin to that found in other academic fields.
  • 3. There are 6 yardsticks to evaluating theory; Theoretical scope: Appropriateness: Heuristic value: Validity: Parsimony: Openness:
  • 4.
  • 5. There is value in being able to use theories as “lenses” through which one can understand the world together with other scholars.
  • 6. There are several theories Related to mass communication such as:Agenda setting theory: Cultivation theory: Cultural imperialism theory: Diffusion of innovation theory: Media dependency theory: Media equation theory: Spiral of silence theory: Technological determinism theory: Functional approach to mass communication theory: Human action theory:
  • 7.
  • 8. Individuals choose some mass media over others for the satisfactions they anticipate.
  • 9. Individuals have substantial control over mass media effects on them.
  • 10. Mass media have a significant role helping children learn society’s expectations of them.
  • 11. Scholars differ on whether media-depicted violence triggers aggressive behavior.
  • 12. The mass media set the agenda for what people are interested in and talk about.
  • 13.
  • 14. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services.
  • 15. Most social network services are web based and provide means for users to interact over the internet, such as e-mail and instant message.
  • 16. SNS and mass communication shared some particular phenomenon such as:
  • 17. SNS makes it possible to connect people who share interests and activities across political, economic, and geographic borders.
  • 18. SNS creates a gift economy, reciprocal relationship, altruism and encouraged through cooperation which is applicable to mass communication.
  • 19.
  • 20. Some criticism does get to the public, of course, but most of it is corrupted by the same forces that have turned the rest of the media into a source of manipulation. 
  • 21.
  • 22. Jensen J (1990). Redeeming Modernity: American Media Criticism as Social Criticism, Newbury Park, California Sage.
  • 23. McQuail D (1987). Mass Communication Theory: An introduction, London; Newbury Park, California, Sage.
  • 24. Paul M. Shaver, the electronic communication of the journal, Indiana University South Bend Moira Burke and Cameron
  • 25. Marlow and Thomas Lento; Feed Me: Motivating Newcomer Contribution in Social Network Sites, Carnegie Mellon University
  • 27.

Notes de l'éditeur

  1. Introduction to Mass Communication and Some Theories
  2. Theories of Mass Communication
  3. Theories of Mass Communication
  4. Effects of Mass Media
  5. SNS and Mass Communication
  6. Own Opinion and Suggestion
  7. References