This is a project of exploring of my personal brand and future goals in the industry of sports broadcasting. This project was for the course Project and Portfolio I at Full Sail University completed in March 2022.

1. PERSONAL BRAND EXPLORATION
Kylee Dutton
Project & Portfolio I: Week 1
March 1, 2022

2. My name is Kylee Dutton and I am from a small
town in New Mexico surrounded by the desert
and mountains. Being from a small town there
isn’t much to do which is were I found my
passion for dirt bikes. I have a love for
adventure; I love riding dirt bikes,
snowboarding, hunting, and
fi
shing. The love
for these sports have sparked my passion in
sports broadcasting. I strive to broadcast for
Motosports in the future. I believe I can be a
great sports broadcaster for Motosports
because of my knowledge of riding and working
on dirt bikes.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast Announcers and Radio
Disc Jockeys (O*net, n.d.)
• News Analysts, Reporters, and
Journalists (O*net, n.d.)
• Media Programming Directors
(O*net, n.d.)
BRAND ARCHETYPE - When working
I am very organized. I am con
fi
dent in the
work I accomplish and strive to encourage
others to reach accomplishments, too. Being
“The Hero” achieve from Kaye Putnam’s
“Brand Personality Quiz” represent me
perfectly by being inspired, determined, and
motivated (Putnam, 2022).
Sports Broadcasting for Motocross

4. Talents and Coordinator
TARGET AUDIENCE
Michael Farrar
Outreach Plan:
• Before initial contact, I will be prepared with
questions I would like to ask.
• I will use LinkedIn for initial contact.
• I will follow up once a month.
Director, Talent Acquisition
at NBC Sports Group
(LinkedIn)
Gene White
Outreach Plan:
• Before initial contact, I will research opportunities
through the company and ask any questions I have.
• I will contact through LinkedInn.
• I will follow up monthly or when needed.
Director, Talent Acquisition
at Fox Sports
(LinkedIn)
Kristen Beat Outreach Plan:
• Before contact, I will prepare a plan of advice I am
searching for.
• I will contact through social media.
• I will follow up bi weekly or as often as needed.
SideLine Reporter at NBC
Sports
(LinkedIn)

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Start a base level sport broadcasting.
‣ I will start in a base level sports broadcasting
job by reaching out to opportunities to build
experience after graduation.
Mid Term: (2026)
• Build and grow my reputation.
‣ I will build and grow my reputation through
working in base level careers and growing my
social media within 12 months of my
fi
rst
career.
Long Term: (2028)
• Sports broadcast for Monster Energy Supercross.
‣ I will reach out to NBC Sports to work toward
sports broadcasting for Monster Energy
Supercross by 2028.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current
Pro
fi
ciencies:
Knowledge of Technology
SOFT
HARD
Novice / Adept / Expert
Knowledge of Mechanics Novice / Adept / Expert
Self-Motivated Novice / Adept / Expert
Organized Novice / Adept / Expert
Research
SOFT
HARD
Novice / Adept / Expert
Monitoring Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Interpersonal Skills Novice / Adept / Expert

7. I help fans of extreme sports
fi
nd passion in
the industry by inspiring the fans to try the
adventures they aspire to do and to learn
how to live a life by standing out.
PROMISE

8. CREDENTIALS
Work Experience:
• Dirt Bike Mechanic,
Chad Wood Performance
• Salesmen,
R&S Powersports
Education:
• High School Diploma,
Valencia High School
• Sports Broadcasting, B.A., Full Sail University (Exp. 2024)
Awards:
• Leader/Manager of Valencia High School
Baseball Team

9. COMPETITION
Kristen Beat
Industry Experience:
• Sportscaster for Kicker Arenacross
• Fox Sports 1
• NBC Sports
Education:
• B.A. Communications, University of San Diego
• B.A. Law & Ethics, University of San Diego
• B.A. Communications and Media Studies, University of
San Diego
Leadership Experience:
• Big Sister Volunteer
• CYE The Council for Youth Empowerment
Skills and Pro
fi
ciencies:
• Public Speaking - Big Sister Volunteer
• Interpersonal - Monster Energy Supercross
• Video Editing - Youtube
Kylee Dutton
Overall Online Presence:
• 500+ Connections. The headshot on LinkedIn could be
more professional but shows her working in the
fi
eld.
Kristen’s pro
fi
le was pretty detailed but hasn’t been
accessed in a while. She is active on Youtube, Twitter,
Facebook, and Instagram.
• Superior, 80 out of 100
Industry Experience:
• Baseball Manager
• Participate in Motosports
Education:
• B.A. in Sports Broadcasting, Full Sail University
Leadership Experience:
• Baseball Manager
• Reporter for Future Farmers of America
Skills and Pro
fi
ciencies:
• Organization - Baseball Management
• Writing Skills - English/ Writing Courses
• Personable - Sales
Overall Online Presence:
• My headshot is pretty professional and represents me.
My pro
fi
le shows my schooling and education as well
as my about page. I don’t have any connections yet.
Also, active on Instagram.
• Poor 65 out of 100

10. COMPETITION
Carley Ford
Noteworthy Experience:
• Intern at the Tennis Channel
• Sideline reporter for Orlando SaeWolfs
Kylee Dutton
Industry Experience:
• Weekend Sports Anchor at WJAC-TV
• Sideline Reporter
Education:
• B.A. in Sports Broadcasting, Full Sail University
Skills and Pro
fi
ciencies:
• Journalism - Publications
• Sports Knowledge - Sideline Reporting
• Storytelling - WJAC-TV
Overall Online Presence:
• 312 Connections, Very professional headshot. Carley’s
pro
fi
le is very detailed with all experience and skills.
She hasn’t posted in a while.Carley has published
articles on her LinkedIn. But no other social media.
She has a custom URL.
• Grade: Superior 90 out of 100
Industry Experience:
• Baseball Manager
• Participate in Motosports
Education:
• B.A. in Sports Broadcasting, Full Sail University
Leadership Experience:
• Baseball Manager
• Reporter for Future Farmers of America
Skills and Pro
fi
ciencies:
• Organization - Baseball Management
• Writing Skills - English/ Writing Courses
• Personable - Sales
Overall Online Presence:
• My headshot is pretty professional and represents me.
My pro
fi
le shows my schooling and education as well
as my about page. I don’t have any connections yet.
Also, active on Instagram.
• Poor 65 out of 100

11. BRAND POSITION
For Talent Coordinators who are with
motorsports, I provide an adventurous spirit and
strength to stand out and be di
ff
erent because I
have experience in the motorsport both
mechanics and riding with strengthens my
knowledge of the dirt bike industry.
“KY”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Kicker AMA Arenacross
‣ TBD, 2023
• Monster Energy Supercross
‣ Denver, CO. April 5, 2022
• Monster Energy Supercross
‣ Salt Lake City, UT. May, 2023
Digital Marketing
• Primary Content: The content I will create will be of my
knowledge and passion for the motocross industry. My
content will also be adventurous and inspiring.
• Primary Tools: I will use social media to promote my
content. I will use Instagram and LinkedIn to promote who I
am and my goals I aspire to achieve. I will post on a form of
social media once a week.
• Website: I will use my digital portfolio to build my brand
awareness by posting images and videos that represent me.
It can help me build a
fi
rst impression and online content to
help enhance my resume. (5 Bene
fi
ts Of Creating An Online
Portfolio, 2014)

13. PROFESSIONAL
DEVELOPMENT
Mentor
• The type of mentor I would seek in my career path is
someone who knows the steps needed to take to
reach my goals. They should have experience in
motosports and the sports broadcasting industry.
• By graduation, 2024
Formal Education
• B.A. in Sports Broadcasting at Full Sail University
(graduate in 2024)
Technical Skills
• Research Skills - Research Deeper for School, March
2022(Job Pro
fi
le)
• Tech Savy - Volunteer to help Church Slides, 2022 (Job
Pro
fi
le)
• Video Editing - Volunteer to help Church Videos, 2022
Soft Skills
• Public Speaking - Volunteering at High School Sports,
April, 2022 (Job Pro
fi
le)
• Writing Skills - Write speeches for public speaking,
2022 (Job Pro
fi
le)
• Interpersonal Skills - Volunteer at local races, TBD (Job
Pro
fi
le)

14. Kylee Dutton
You know how often fan can feel like they aren’t
connected with sports fans? Well, as a sports
broadcaster, what I do is host more opportunities for fans to connect with the
participants in the sports. In fact, being baseball manager in the past, I have
interacted with players and fans in hosting events.
“

15. REFERENCES
• 5 bene
fi
ts of creating an online portfolio. 5 Bene
fi
ts Of
Creating An Online Portfolio. (2014, January 6).
Retrieved March 3, 2022, from https://
careerhub.adelaide.edu.au/students/news/detail/361/5-
bene
fi
ts-of-creating-online-
• Angust, F. (2019, July 11). Sports announcer job
discription: Salary, Skills, & More. The Balance Careers.
Retrieved March 2, 2022, from https://
www.thebalancecareers.com/job-pro
fi
le-sports-
announcer-3113313
• Carley Ford - weekend sports anchor - WJAC-TV | linkedin.
(n.d.). Retrieved March 3, 2022, from https://
www.linkedin.com/in/carleyford
• Gene White - linkedin.com. (n.d.). Retrieved March 3, 2022,
from https://www.linkedin.com/in/gene-white-1a891a8
• Job pro
fi
le: Sports broadcaster. Sports Management
Degree Guide. (n.d.). Retrieved March 3, 2022, from
https://www.sports-management-degrees.com/job-
pro
fi
les/sports-broadcaster/
• Kristen beat - live reporter - linkedin. LinkedIn. (n.d.).
Retrieved March 3, 2022, from https://
www.linkedin.com/in/kristen-beat-888bb462
• Michael Farrar - Director, talent acquisition - linkedin. (n.d.).
Retrieved March 3, 2022, from https://
www.linkedin.com/in/michael-farrar-7543a74
• National Center for O*NET Development. O*NET OnLine
Help: OnLine Overview. O*NET OnLine. Retrieved March
2, 2022, from https://www.onetonline.org/help/online/
• Putnam, K. (2022, January 8). Hero Brand Archetype -
Kaye Putnam: Psychology brand strategy. Kaye Putnam |
Psychology Driven Brand Strategist. Retrieved March 2,
2022, from https://www.kayeputnam.com/brand-
archetype-hero/
• Resume skills and keywords for sports reporter (updated
for 2022). Resume Skills and Keywords for Sports
Reporter (Updated for 2022). (n.d.). Retrieved March 3,
2022, from https://resumeworded.com/skills-and-
keywords/sports-reporter-skills
• Sign up. LinkedIn. (n.d.). Retrieved March 2, 2022, from
https://www.linkedin.com/feed/