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#LinkedInEDU#LinkedInEDU
​  The New Landscape of Higher Ed Marketing 
​  and How Social Media Fits
CHANGE BRINGS
OPPORTUNI...
#LinkedInEDU#LinkedInEDU
SPEAKERS
Ira Amilhussin
Sr. Marketing Manager, Education Vertical
LinkedIn
@iraa
Saied Amiry
Glob...
#LinkedInEDU#LinkedInEDU
AGENDA
​ SECTION 1
​ The Trap of Short-Term Thinking
​ SECTION 2
​ Quality Leads to Successful Gr...
#LinkedInEDU#LinkedInEDU
​ Saied Amiry
​ Global Director, Education Vertical Marketing
​ LinkedIn
The Trap of Short-Term T...
#LinkedInEDU#LinkedInEDU
The business world is
consumed by short-term
thinking
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
Short-term thinking is dominating
our personal lives too
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
Short-term thinking is rooted
in our human biology
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
As marketers, are we"
in danger of failing the
Marshmallow Test?
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
Are we too enticed by short-
term results, to stay focused
on greater long-term rewards?
#LinkedI...
#LinkedInEDU#LinkedInEDU
“Digital has spent a decade telling us you can
measure everything instantly and that it’s a
good ...
#LinkedInEDU#LinkedInEDU
4 Rules to Rethink Advertising
for Long-Term Effectiveness
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
Rule #1
Think Beyond
Direct Response
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
The optimal mix between brand
direct response is…
#LinkedInEDU
#LinkedInEDU#LinkedInEDU

60/40 Rule!
“The two must work together.
Investment in long-term brand
building, combined with s...
#LinkedInEDU#LinkedInEDU
Direct response and brand
campaigns go hand in hand
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
Rule #2
Broad Reach is Better
Than Tight Targeting
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
Which CPG giant is scaling back
on hyper targeting?
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
Broad reach leads to optimal
results & prospect engagement
Audience Size
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
Rule #3
Maintain Consistency
Across Touchpoints
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
Which logistics company is making all of its logos
the same color to drive brand memory and recal...
#LinkedInEDU#LinkedInEDU
The most trusted brands are
consistent across touchpoints
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
Rule #4
Rethink Measurement
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
How long does it take to see long-
term effects of building a brand?
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
It may take 6 months to see the long-term effects
of building a brand (and more likely 3 years)
#...
#LinkedInEDU#LinkedInEDU
1.  Net Promoter Score: “The One Number You Need to Grow”
2.  Brand Sentiment Tracking: Quality v...
#LinkedInEDU#LinkedInEDU
The Wrap Up
What Have We Learned?
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
1.  Think Beyond Direct Response: The 60:40 Rule
2.  Focus on Reach: Precision Targeting is Not N...
#LinkedInEDU#LinkedInEDU
​ Ira Amilhussin
​ Sr. Marketing Manager, Higher Education
​ LinkedIn
Quality Leads to Successful...
#LinkedInEDU#LinkedInEDU
815
in the U.S. & Canada
What motivations & behaviors
are associated with
successful graduates?
1...
#LinkedInEDU#LinkedInEDU
Social media can help universities improve
quality at all points of the student journey
QUALITY
P...
#LinkedInEDU#LinkedInEDU
Insight #1: Business schools have gone social
71%
use social media
98%
use social media
Admission...
#LinkedInEDU#LinkedInEDU
LinkedIn and Facebook are used
most by admissions
Social networks used by admissions teams
85%
85...
#LinkedInEDU#LinkedInEDU
Social media meets 2 important
needs for admissions
•  Add another dimension to admissions 
•  As...
#LinkedInEDU#LinkedInEDU
Insight #2: The best candidates
are found on LinkedIn
What does a better
candidate look like?
• S...
#LinkedInEDU
6.9%
5.4%
1.1%
0.6%
$386
$162
$111
$533
$0
$100
$200
$300
$400
$500
$600
0%
1%
2%
3%
4%
5%
6%
7%
8%
Conversio...
#LinkedInEDU#LinkedInEDU
Insight #3:
The master’s degree is
still valuable
Source: LinkedIn survey, 2016, U.S. and Canada....
#LinkedInEDU#LinkedInEDU
The majority of grads were able
to accomplish successful outcomes
33%
16%
Aspiring

Entrepreneur
...
#LinkedInEDU#LinkedInEDU
Insight #4: Tangible motivations led to
more successful outcomes
•  increase salary • upskill for...
#LinkedInEDU#LinkedInEDU
Key Findings
1
2
3
4
Business schools are going social.
The master’s degree is still valuable.
Li...
#LinkedInEDU#LinkedInEDU
Top tips for admissions & marketing
Prospects
Inquiries
Applicants
Admits
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
#1 Build a Solid Foundation
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
Develop audience personas
#LinkedInEDU
ü  INTERVIEW
your current customers
and enrollment advisor...
#LinkedInEDU#LinkedInEDU
#2 Audit existing content and enlist content creators
#LinkedInEDU
#LinkedInEDU#LinkedInEDU#LinkedInEDU
#LinkedInEDU#LinkedInEDU
You don’t have to go it alone
Faculty
Public Relations
Career Services
Freelance
Writers
Agencies...
#LinkedInEDU#LinkedInEDU
#3 Build a healthy mix of relevant, helpful content
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
Higher Ed: Through the funnel
Plan content that educates and inspires
along with content that col...
#LinkedInEDU#LinkedInEDU
#4 Go visual!
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
Invest in great images
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
Build a solid foundation1
Audit existing content and enlist content creators2
Build a healthy mix...
#LinkedInEDU#LinkedInEDU
​ Saied Amiry
​ Global Director, Education Vertical Marketing
​ LinkedIn
How LinkedIn is Adapting...
#LinkedInEDU
Better
achieve
marketer
objectives
Prove value
through
analytics &
insights 
Simplify
access to
products &
ca...
#LinkedInEDU#LinkedInEDU
Better Achieve
Marketer Objectives
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
​ Easily generate high-quality leads from your campaigns, based
on a variety of calls-to-actions ...
#LinkedInEDU#LinkedInEDU
Sponsored Content Beyond LinkedIn
​ Scale professional reach beyond LinkedIn to high quality dest...
#LinkedInEDU#LinkedInEDU
​ Instantly populate lead forms with
accurate, LinkedIn professional data
Improve quantity and qu...
#LinkedInEDU#LinkedInEDU
Prove Value Through
Analytics & Insight
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
 Easily measure and optimize the business impact of your
LinkedIn Ads investment using native att...
#LinkedInEDU#LinkedInEDU
​ Analyze the performance of your
campaigns using Campaign Manager
rich demographic reporting to
...
#LinkedInEDU#LinkedInEDU
Simplify Access
to Products &
Capabilities
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
Simplify your brand experience…
+
University Page Company Page
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
Into a new, unified university experience
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
With the same Alumni Tool we all love…
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
And an all new, streamlined admin page
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
 Brand new self-service channel for marketers to reach professionals in
the most personalized and...
#LinkedInEDU#LinkedInEDU
Target Audiences
That Matter
#LinkedInEDU
#LinkedInEDU
Matched Audiences: Website Retargeting
Engage your website visitors with relevant content on LinkedIn as an
a...
#LinkedInEDU
Matched Audiences: Email & Company
Power your account-based marketing efforts and reach key prospects
#Linked...
#LinkedInEDU#LinkedInEDU
New “years of experience” targeting facet
Reach people based on how many years they have worked
#...
#LinkedInEDU#LinkedInEDU
Better Achieve
Marketer
Objectives
Simplify Access
to Products &
Capabilities
Prove Value
Through...
#LinkedInEDU
We are Committed to Higher Education
And Investing in its Future
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
Q&A
​ Saied Amiry
​ LinkedIn
​ @saiedamiry
​ Ira Amilhussin
​ LinkedIn
​ @iraa
#LinkedInEDU
#LinkedInEDU#LinkedInEDU
Thank You!
#LinkedInEDU
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Change Brings Opportunity: The New Landscape of Higher Ed Marketing and How Social Media Fits

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Presented at the AMA Symposium for Higher Education 2016:

The higher education market has changed significantly over the past few years. With the rise of social media, increased focus on student outcomes & ROI, and increased competition from online programs, the marketing ecosystem must evolve as well. Join us as we discuss some of the leading trends influencing higher ed marketing today, new research from LinkedIn and CarringtonCrisp that reveals what students believe about the ROI of their graduate degrees and how social media can help, and a sneak preview of changes to the LinkedIn platform that will help you better market your programs in this new connected world.

Publié dans : Formation
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Change Brings Opportunity: The New Landscape of Higher Ed Marketing and How Social Media Fits

  1. 1. #LinkedInEDU#LinkedInEDU ​  The New Landscape of Higher Ed Marketing ​  and How Social Media Fits CHANGE BRINGS OPPORTUNITY #LinkedInEDU
  2. 2. #LinkedInEDU#LinkedInEDU SPEAKERS Ira Amilhussin Sr. Marketing Manager, Education Vertical LinkedIn @iraa Saied Amiry Global Marketing Director, Education Vertical LinkedIn @saiedamiry #LinkedInEDU #LinkedInEDU
  3. 3. #LinkedInEDU#LinkedInEDU AGENDA ​ SECTION 1 ​ The Trap of Short-Term Thinking ​ SECTION 2 ​ Quality Leads to Successful Graduates ​ SECTION 3 ​ 4 Best Practices for Sophisticated Education Marketers ​ SECTION 4 ​ How LinkedIn is Adapting Its Platform for Higher Education #LinkedInEDU
  4. 4. #LinkedInEDU#LinkedInEDU ​ Saied Amiry ​ Global Director, Education Vertical Marketing ​ LinkedIn The Trap of Short-Term Thinking #LinkedInEDU
  5. 5. #LinkedInEDU#LinkedInEDU The business world is consumed by short-term thinking #LinkedInEDU
  6. 6. #LinkedInEDU#LinkedInEDU Short-term thinking is dominating our personal lives too #LinkedInEDU
  7. 7. #LinkedInEDU#LinkedInEDU Short-term thinking is rooted in our human biology #LinkedInEDU
  8. 8. #LinkedInEDU#LinkedInEDU As marketers, are we" in danger of failing the Marshmallow Test? #LinkedInEDU
  9. 9. #LinkedInEDU#LinkedInEDU Are we too enticed by short- term results, to stay focused on greater long-term rewards? #LinkedInEDU
  10. 10. #LinkedInEDU#LinkedInEDU “Digital has spent a decade telling us you can measure everything instantly and that it’s a good thing. The reality is it’s a very bad thing.” ​ Peter Field, Author Yes, we are in danger of chasing short-term metrics #LinkedInEDU
  11. 11. #LinkedInEDU#LinkedInEDU 4 Rules to Rethink Advertising for Long-Term Effectiveness #LinkedInEDU
  12. 12. #LinkedInEDU#LinkedInEDU Rule #1 Think Beyond Direct Response #LinkedInEDU
  13. 13. #LinkedInEDU#LinkedInEDU The optimal mix between brand direct response is… #LinkedInEDU
  14. 14. #LinkedInEDU#LinkedInEDU 60/40 Rule! “The two must work together. Investment in long-term brand building, combined with short term activations reap the sales benefits of those investments.” The optimal media mix is 60% of budget spent on brand #LinkedInEDU
  15. 15. #LinkedInEDU#LinkedInEDU Direct response and brand campaigns go hand in hand #LinkedInEDU
  16. 16. #LinkedInEDU#LinkedInEDU Rule #2 Broad Reach is Better Than Tight Targeting #LinkedInEDU
  17. 17. #LinkedInEDU#LinkedInEDU Which CPG giant is scaling back on hyper targeting? #LinkedInEDU
  18. 18. #LinkedInEDU#LinkedInEDU Broad reach leads to optimal results & prospect engagement Audience Size #LinkedInEDU
  19. 19. #LinkedInEDU#LinkedInEDU Rule #3 Maintain Consistency Across Touchpoints #LinkedInEDU
  20. 20. #LinkedInEDU#LinkedInEDU Which logistics company is making all of its logos the same color to drive brand memory and recall? #LinkedInEDU
  21. 21. #LinkedInEDU#LinkedInEDU The most trusted brands are consistent across touchpoints #LinkedInEDU
  22. 22. #LinkedInEDU#LinkedInEDU Rule #4 Rethink Measurement #LinkedInEDU
  23. 23. #LinkedInEDU#LinkedInEDU How long does it take to see long- term effects of building a brand? #LinkedInEDU
  24. 24. #LinkedInEDU#LinkedInEDU It may take 6 months to see the long-term effects of building a brand (and more likely 3 years) #LinkedInEDU
  25. 25. #LinkedInEDU#LinkedInEDU 1.  Net Promoter Score: “The One Number You Need to Grow” 2.  Brand Sentiment Tracking: Quality vs. Vanity Metrics 3.  Multi-Touch Attribution: Go Beyond Last Click Ideas to Rethink Measurement #LinkedInEDU
  26. 26. #LinkedInEDU#LinkedInEDU The Wrap Up What Have We Learned? #LinkedInEDU
  27. 27. #LinkedInEDU#LinkedInEDU 1.  Think Beyond Direct Response: The 60:40 Rule 2.  Focus on Reach: Precision Targeting is Not Necessary 3.  Consistency Is King: Be Consistent Across Touchpoints 4.  Rethink Measurement: Invest in Long-term Advertising What Have We Learned? #LinkedInEDU
  28. 28. #LinkedInEDU#LinkedInEDU ​ Ira Amilhussin ​ Sr. Marketing Manager, Higher Education ​ LinkedIn Quality Leads to Successful Graduates #LinkedInEDU
  29. 29. #LinkedInEDU#LinkedInEDU 815 in the U.S. & Canada What motivations & behaviors are associated with successful graduates? 115 in the U.S. & Canada How is social media being used in admissions and career services? #LinkedInEDU
  30. 30. #LinkedInEDU#LinkedInEDU Social media can help universities improve quality at all points of the student journey QUALITY PROSPECTS STUDENT COMMUNITY ALUMNI OPPORTUNITIES #LinkedInEDU
  31. 31. #LinkedInEDU#LinkedInEDU Insight #1: Business schools have gone social 71% use social media 98% use social media Admissions Career Services Source: CarringtonCrisp Survey, 2016 – U.S. and Canada #LinkedInEDU
  32. 32. #LinkedInEDU#LinkedInEDU LinkedIn and Facebook are used most by admissions Social networks used by admissions teams 85% 85% 75% 55% #LinkedInEDU
  33. 33. #LinkedInEDU#LinkedInEDU Social media meets 2 important needs for admissions •  Add another dimension to admissions •  Assess whether a candidate is a good fit •  Engage potential applicants in conversations •  Connect applicants with alumni or students •  Inform candidates about application process Connecting with applicants Supplementing Admissions Info 90% Source: CarringtonCrisp Survey, 2016 – U.S. and Canada #LinkedInEDU
  34. 34. #LinkedInEDU#LinkedInEDU Insight #2: The best candidates are found on LinkedIn What does a better candidate look like? • Strong fit with school culture • CV has strong attributes outside of studies and work • Likely to actively contribute in class The best candidates are found on which networks? 88% 35% 24% Source: CarringtonCrisp Survey, 2016 – U.S. and Canada #LinkedInEDU
  35. 35. #LinkedInEDU 6.9% 5.4% 1.1% 0.6% $386 $162 $111 $533 $0 $100 $200 $300 $400 $500 $600 0% 1% 2% 3% 4% 5% 6% 7% 8% Conversion Rate! (higher is better)! Cost Per Lead! (Lower is better)! High Conversion Rate + Low Cost Per Lead *This is Converge Consulting aggregated client data from 15+ MBA, Executive MBA, Evening MBA and Part-time MBA programs across the US. This is benchmark data from many different types of schools in size and format. Display Search Facebook Converge Consulting: MBA Lead Generation Trends #LinkedInEDU
  36. 36. #LinkedInEDU#LinkedInEDU Insight #3: The master’s degree is still valuable Source: LinkedIn survey, 2016, U.S. and Canada. Base: NAMER MBA and Masters Grads (n=815) 73 of graduates are very / extremely satisfied with the impact of their degree on their career. % #LinkedInEDU
  37. 37. #LinkedInEDU#LinkedInEDU The majority of grads were able to accomplish successful outcomes 33% 16% Aspiring
 Entrepreneur Career
 Enhancer Career
 Switcher 6% 55% SUCCESSFUL OUTCOMES Source: LinkedIn survey, 2016, U.S. and Canada. Base: NAMER MBA and Masters Grads (n=815) #LinkedInEDU
  38. 38. #LinkedInEDU#LinkedInEDU Insight #4: Tangible motivations led to more successful outcomes •  increase salary • upskill for new role •  accelerate career • start my own business •  impact communities • reached a plateau at work Tangible Motivations 48 more grads with tangible motivations achieved a successful outcome % Source: LinkedIn survey, 2016, U.S. and Canada. Base: NAMER MBA and Masters Grads (n=815) #LinkedInEDU
  39. 39. #LinkedInEDU#LinkedInEDU Key Findings 1 2 3 4 Business schools are going social. The master’s degree is still valuable. LinkedIn is rated #1 for quality candidates. Tangible motivations correlate with successful outcomes. #LinkedInEDU
  40. 40. #LinkedInEDU#LinkedInEDU Top tips for admissions & marketing Prospects Inquiries Applicants Admits #LinkedInEDU
  41. 41. #LinkedInEDU#LinkedInEDU #1 Build a Solid Foundation #LinkedInEDU
  42. 42. #LinkedInEDU#LinkedInEDU Develop audience personas #LinkedInEDU ü  INTERVIEW your current customers and enrollment advisors ü  ANALYZE your student databases ü  OBSERVE what is being discussed on social media
  43. 43. #LinkedInEDU#LinkedInEDU #2 Audit existing content and enlist content creators #LinkedInEDU
  44. 44. #LinkedInEDU#LinkedInEDU#LinkedInEDU
  45. 45. #LinkedInEDU#LinkedInEDU You don’t have to go it alone Faculty Public Relations Career Services Freelance Writers Agencies #LinkedInEDU
  46. 46. #LinkedInEDU#LinkedInEDU #3 Build a healthy mix of relevant, helpful content #LinkedInEDU
  47. 47. #LinkedInEDU#LinkedInEDU Higher Ed: Through the funnel Plan content that educates and inspires along with content that collects leadsUpper Funnel Brand Messaging Thought Leadership Awareness (Ungated) Discovery Selection (Gated) Registration, Download Information, Meet with an Enrollment Counselor Rankings, News, Career Advice, Courses/Degrees Program Value, Student Testimonials, Blog Content Faculty Profiles, Webinars, On-Campus Events, Alumni Testimonials Bottom Funnel Lead Focused Direct Messaging #LinkedInEDU
  48. 48. #LinkedInEDU#LinkedInEDU #4 Go visual! #LinkedInEDU
  49. 49. #LinkedInEDU#LinkedInEDU Invest in great images #LinkedInEDU
  50. 50. #LinkedInEDU#LinkedInEDU Build a solid foundation1 Audit existing content and enlist content creators2 Build a healthy mix of relevant content3 4 Go visual! 4 Best Practices for Content Marketing #LinkedInEDU
  51. 51. #LinkedInEDU#LinkedInEDU ​ Saied Amiry ​ Global Director, Education Vertical Marketing ​ LinkedIn How LinkedIn is Adapting " its Platform for Higher Education #LinkedInEDU
  52. 52. #LinkedInEDU Better achieve marketer objectives Prove value through analytics & insights Simplify access to products & capabilities Target the audiences that matter Evolving our platform in 2017 to increase advertiser ROI #LinkedInEDU
  53. 53. #LinkedInEDU#LinkedInEDU Better Achieve Marketer Objectives #LinkedInEDU
  54. 54. #LinkedInEDU#LinkedInEDU ​ Easily generate high-quality leads from your campaigns, based on a variety of calls-to-actions and objectives LinkedIn Lead Gen Forms #LinkedInEDU
  55. 55. #LinkedInEDU#LinkedInEDU Sponsored Content Beyond LinkedIn ​ Scale professional reach beyond LinkedIn to high quality destinations #LinkedInEDU
  56. 56. #LinkedInEDU#LinkedInEDU ​ Instantly populate lead forms with accurate, LinkedIn professional data Improve quantity and quality of leads through access to LinkedIn’s professional data ​ Make it easy to fill out forms on mobile or desktop with a single click Boost Conversion Rates with LinkedIn AutoFill #LinkedInEDU
  57. 57. #LinkedInEDU#LinkedInEDU Prove Value Through Analytics & Insight #LinkedInEDU
  58. 58. #LinkedInEDU#LinkedInEDU  Easily measure and optimize the business impact of your LinkedIn Ads investment using native attribution tools Conversion Tracking #LinkedInEDU
  59. 59. #LinkedInEDU#LinkedInEDU ​ Analyze the performance of your campaigns using Campaign Manager rich demographic reporting to understand who your ads resonate with best Campaign Demographic Reporting Beyond the Click #LinkedInEDU
  60. 60. #LinkedInEDU#LinkedInEDU Simplify Access to Products & Capabilities #LinkedInEDU
  61. 61. #LinkedInEDU#LinkedInEDU Simplify your brand experience… + University Page Company Page #LinkedInEDU
  62. 62. #LinkedInEDU#LinkedInEDU Into a new, unified university experience #LinkedInEDU
  63. 63. #LinkedInEDU#LinkedInEDU With the same Alumni Tool we all love… #LinkedInEDU
  64. 64. #LinkedInEDU#LinkedInEDU And an all new, streamlined admin page #LinkedInEDU
  65. 65. #LinkedInEDU#LinkedInEDU  Brand new self-service channel for marketers to reach professionals in the most personalized and direct way on LinkedIn Sponsored InMail for Self-Service #LinkedInEDU
  66. 66. #LinkedInEDU#LinkedInEDU Target Audiences That Matter #LinkedInEDU
  67. 67. #LinkedInEDU Matched Audiences: Website Retargeting Engage your website visitors with relevant content on LinkedIn as an always-on strategy #LinkedInEDU
  68. 68. #LinkedInEDU Matched Audiences: Email & Company Power your account-based marketing efforts and reach key prospects #LinkedInEDU
  69. 69. #LinkedInEDU#LinkedInEDU New “years of experience” targeting facet Reach people based on how many years they have worked #LinkedInEDU
  70. 70. #LinkedInEDU#LinkedInEDU Better Achieve Marketer Objectives Simplify Access to Products & Capabilities Prove Value Through Analytics & Insight Target Audiences That Matter Lead Gen Forms New Dynamic Ads Formats Sponsored Content Beyond LinkedIn Autofill Account Targeting Website Retargeting Marketing Automation Contact Targeting Contact Targeting Conversion TrackingExpanded analytics API Campaign Insights and Recommendations Campaign Demographic Reporting Help Center Revamp Programmatic Display Sponsored InMail for Self-Service University Pages Merge #LinkedInEDU
  71. 71. #LinkedInEDU We are Committed to Higher Education And Investing in its Future #LinkedInEDU
  72. 72. #LinkedInEDU#LinkedInEDU Q&A ​ Saied Amiry ​ LinkedIn ​ @saiedamiry ​ Ira Amilhussin ​ LinkedIn ​ @iraa #LinkedInEDU
  73. 73. #LinkedInEDU#LinkedInEDU Thank You! #LinkedInEDU

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