“Small businesses now are much less tolerant of having their time wasted than they were in the past. There’s an expectation that you ought to be able to do most things online,” says George Bevis, CEO of Tide, which lets you sign up for a small business account in 3 minutes. So what does a great customer journey look like, and how do you market this? Learn how George and other FinTech startups, as well as traditional banks, are attracting new business by disrupting SME banking. FinTech Influencer and 11:FS CEO David Brear will also help you learn: -- The pain points of SME customers and how innovative companies like Xero are giving them their lives back -- How technology is affecting everything from invoicing to SME lending -- The moments that matter most in the SME customer journey -- How incumbents like Santander and new players like Kabbage work together to create better customer experiences -- How PSD2 could benefit customers, and an overview of Treating Customers Fairly regulation -- What the future of marketing to SMEs could look like -- The difference in approach between FinTech and incumbents in getting people to adopt products

1. SMEs Disrupted
Lessons you need to learn to
improve the customer journey.
Pete Steger
Head of Business Development
at Kabbage
Featured Speakers
Luka Ivicevic
Co-Founder and Head of Growth
at Penta
George Bevis
CEO of Tide
Sigridur Sigurdardottir
Chief Customer and Innovation
Officer UK at Santander

2. Hosted by 11:FS / LinkedIn
Moderated by David M. Brear,
Co-Founder and CEO of 11:FS
David is CEO and Co-Founder of 11:FS. Named amongst the Top 100 Most
Influential FinTech Leaders of 2016, he's one of the most recognized and influential
people in financial services. At Lloyds Banking Group and Aviva, David delivered
large-scale digital transformations, then led Gartner's Global Digital Banking practice
before founding 11:FS. @davidbrear

3. Discussion Points
The pain points of SME customers and how innovative companies
are giving them their lives back
The moments that matter most in the SME customer journey
How incumbents and new players work together to create better
customer experiences
How regulation can benefit customers
What the future of marketing to SMEs could look like
The difference in approach between FinTech and incumbents in
getting people to adopt products

4. SME Market Overview
Customer demand
• needs, challenges, jobs to be done
Regulation
• PSD2, micro enterprise, Treating Customers Fairly
Technology
• disruption, new competition, partnering, opportunities

5. Taking the pain out of the account
opening process
Mobile only offering
Accounts tailored to specific segments

6. One-stop shop on desktop

7. An array of choices for SMEs

8. SMEs Disrupted
Kabbage
Small business loans for the real world.
Get quick access to working capital
with a Kabbage line of credit.
Penta
In a world of AirBnB and Uber, why
can’t business banking be just
as easy? We're building the most
powerful business bank account in
Europe and we want you with us.
Tide
Get the business banking service you
deserve. Tide is a business current
account packed with powerful tools
that save you time and money
Santander
Our purpose at Santander UK is to
help people and businesses prosper.
We are a leading financial services
provider, offering a wide range of
personal and commercial financial
products and services.

9. Thank you
Sigga Sigurdardottir
Managing Director - Chief Customer and Innovation Officer Santander uk
Sigga Sigurdardottir
Chief Customer and Innovation Officer
Working
Capital for
SMEs at
Santander

10. Thank you
Sigga Sigurdardottir
Managing Director - Chief Customer and Innovation Officer Santander uk
Accessing growth
capital that works
for me is hard.
Prue
“
”

11. WorkingCapitalLoans
Santander Working Capital Loans
with Kabbage is now available for all UK clients off the
success of the November 2016 Beta launch
First completely
paperless product
within Santander (and
the UK for Business
from a major bank)
Simple online
application
Fully mobile
responsive
Approved credit limit
in minutes
Loan funds within 24
hours
Transaction level
scoring with potential
to link to eBay, PayPal
to be able to make a
better lending
decisions based on
real business
performance
Ideation approved (exco)Oct - 2015
Core team set-upNov - 2015
Kick-offDec- 2015
DiscoveryJan - 2016
DesignMarch - 2016
BuildMay - 2016
TestingJuly - 2016
Alpha (closed
customer) launch
August - 2016
Beta (external)
launch
November - 2016

14. SMEs disrupted
Kabbage
https://www.kabbage.com
Penta
http://www.getpenta.com
Tide
https://www.tide.co
Santander
http://www.santander.co.uk
11:FS
https://11FS.com
Linkedin
http://linkedin.com