The document proposes a smart textile toothbrush pot that monitors oral health. It would contain a sensor, base, and soft rubber brush holder to diagnose, monitor, prevent, and cure oral health issues. The pot aims to provide an innovative, convenient, and multifunctional solution for oral healthcare in the home. It could benefit users through general health improvement and preventative care, as well as benefit industries through job creation and emerging business opportunities. Challenges include high research costs and gaining user trust in dependability.

2. Antoine Combes - Leah Mould - Erika Robl - Yoonju Sohn - Daniele Tamborini
TOOTHBRUSH POT

3. OUR AIM
in the comfort of their own home
or
chosen space
Provide innovative
solutions for
people to
MONITOR
DIAGNOSE
HEALTH PROBLEM
PREVENT
CURE
By implementing a
smart / adaptable / functional textile
to design improved health devices

4. OUR CONCEPT
smart textile
self-cleaning
base + charge
- sensor
- diagnose
- monitore
- prevent
- cure
soft rubber
holder
brush is kept safely
in its base after use a toothbrush that looks
just like any other else
F E A T U R E S

6. U N I Q U E N E S S

7. Friendly
Convinient
Multifunction
Health
BENEFITS
U N I Q U E N E S S
HAVE A FORGETTABLE EXPERIENCE!

8. “The world today has limited healthcare,
a growing population including
increased needs for aging generations.”
- Nick Tyrell, Product Development Strategist, Rocket Medical
- The Oxford Illustrated Companion to Medicine
C O N T E X T

9. It has provided visibility to the
tremendous potential of micro and
nano technologies not only for the
future of medicine, but also for the
improvement of healthcare
processes today.
- Lyon 2011 pHealth Conference
C O N T E X T

10. DIY Health is the number 2 crutial
consumer trend for 2012: Expect to
see consumers take advantage of new
technologies to discreetly and continuously
track, manage and be alerted to any
changes in personal health.
- Trendwatching.com
C O N T E X T

11. The Value of Time: A self-employed
patient sued his podiatrist because
twice he kept him waiting past the
time of the appointment, once for 50
minutes, and once for 80 minutes!
The fact that this case was tired
reflects the rising importance of
time to customers.
- Susan L. Koen, Ph.D. Powering Sustainable Performance in an Always-On
World
C O N T E X T

12. Competitive forces and transparent
quality will drive medical innovation.
Consumer demand fore less invasive
procedures and treatments.
- Eureka Medical, The Inventor Network
C O N T E X T

13. Stage 1:
- defiecencies
- children
- elderly
Progression...
Stage 2:
- Diseases
- Average peolple
Progression...
U S E R S

14. User benefits:
- General health improvement
- Preventative care
- Time and Convenience
- Multifunctional Use: Toothbrush Plus
B E N E F I T S

15. Industry benefits:
- Co-creations
- Emerging Businesses
- Job Creation
In the US alone, healthcare will generate
3.2 million new age and salary jobs between
2008 and 2018, more than any other industry,
largely in response to rapid growth in the
elderly population in the United States alone.
-Bureau of Labor Statistics,
United States Department of Labor
B E N E F I T S

16. World benefits:
- Cost-effective for healthcare systems
- Sustainable solutions
- Package reduction
- Fuel emissions reduction
- Waste reduction
B E N E F I T S

17. 2
0
12
2
0
17
2
0
2
2
2
0
2
7
2
0
3
2
...
Stage 1 Stage 2 Stage 3
1st implementation 2nd implementation
T E C H N O L O G Y

18. B U S I N E S S M O D E L
Product
Where are we working?
Service Brand Comunication

19. B U S I N E S S M O D E L
Innovation = Commercialization
WHO? Potential Investors WHY?
- Pharmaceutical / Chemists Product Innovation
- Big Distribution Consumer Demand
- Textile Industry Saving Money
- Government Continious Growth of Sales
- Private healthcare
- End User PLUS:
Sustainable: Waste/Fuel
*Provides VALUEABLE image
for companies

20. Daily routine
24
21
6
9
12
18
Night
Breakfast
Lunch
Dinner
Sleep
School / Work
S C E N A R I O S

21. Sickness / Tiredness
S C E N A R I O S
Travelling
Inside transportation

22. O V E R C O M I N G C H A L L E N G E S
- Competitive market
- Smart textile in multiple way
- Nanotechnology advancement
[Possible future implemetation]
- Research costs / initial costs
- User unsure of dependability
- User unsure of frequency
S W
TO

23. O V E R C O M I N G C H A L L E N G E S
P
R
O
P
O
S
E
D
S
O
L
U
T
I
O
N
Willingness within health community
to invest, trends are showing a
growing demand for personal health
devices that monitor health from
remote locations.
There is also growing investment in
the healthcare, textile, and scientific
markets.
S W
TO

24. O V E R C O M I N G C H A L L E N G E S
- Friendly
- Multifunctional use
- Eliminate oral consumtion
fear
- Eliminate pill supplies
- Convinient time saving
- Forgettable experience
- Company value increase
- Technological advancement
- Expand doctor focus
S W
TO

25. HAVE A FORGETTABLE EXPERIENCE!