1. Luis De Luna
2633 Lighting trail lane
Chula Vista, CA 91915
(619) 587- 3650
Luisdelunasr@gmail.com
OBJECTIVE
To leverage my sales, management and technology experience in a leadership position within AT&T.
SUMMARY OF QUALIFICATIONS
Consistent,proven leader with a strong track record for driving results. Eagerness to learn, improve, teach
and motivate. Bilingual individual proficiency in both English and Spanish; Adaptable to change by
creating a culture of trust, teamwork and performance. Willing to take on challenges with the focus on
results.
CAREER HIGHLIGHTS
 Promoted 5 times in 10 years with AT&T
 In first year as Retail Sales Manager, led sales team to set all-time records in every sales
metric
 The top stack ranked sales manager in San Diego/Las Vegas/ Hawaii in 2012 and first
quarter of 2013, finishing second in 2013
 Developed and helped 5 former and direct reports get promoted in my career with AT&T;
serve as mentor for 2 individuals in our market
 Presented to West Region Leadership team on Employee Engagement at 2013 AT&T
Business Solutions Kickoff in Dallas, TX
 Awarded Individual Key Contributor Award by Tammi Terrell in 2007 on retail sales
execution and driving results
WORK EXPERIENCE
January 2015 – Present AT&T San Diego, California
Individual Responsible User (IRU) SalesManager, Business Integrated Solutions
Manage, directs and supervises assigned outside directsales representatives who sell all companyproducts
into an assigned territory.Key Roles and Responsibilities:Directs and supervises assigned sales account
managers who primarilysell on customers premises generate existing and/or new sales for delivery of
solutions thatmeeta wide variety of customer needs for ATT products/services /systems/solutions to
ensure achievementofboth unitand revenue objectives for customers.Formulates sales plan for team’s
assigned accounts and provides tactical inputto leadership.Provides inputfor sales strategies for region.
Participates in the assignmentofterritories and accounts to Sales Representatives.Collaborates in planning
sales strategyand training sales team in implementing plans.Provides expertise and consultation to assist
with difficultcustomer problems and participates in importantnegotiations with key customers and supports
large accountsales.Spends a majorityof the time in the field.Organizational and technical knowledge
sufficientto resolve complexcustomer problems.Territory geography,product, channel or specific accounts.
Extensive knowledge ofengineering and complexaspects ofCompanyproducts and service.Manages the
work efforts of individual contributor directreports and influences the hiring,firing,performance appraisals,
and pay reviews.Responsible for coaching and developing directreportsubordinates.

2. November 2007 – December 2014 AT&T San Diego, California
Business Sales Manager,Business Integrated Solutions
Led a sales team in selling all AT&T B2B services,including wireless, IP, and cloud services, to Small
Business customers in South San Diego. Financial objectives include Gross Add attainment, application
revenue growth and wired new sales revenue growth. Responsibilities include: management of a direct
sales team of 7-8 sellers, small business distribution through 10 company owned retail stores.Number one
Sales Manager in SD/LV/HI Region 2012 finishing second in 2013.
February 2005 – November 2007 Cingular Wireless / ATT mobility San Diego, California
Assistant Store Manager/Retail Store Manager,Company Owned Retail
Store manager at three different company owned retail locations privilege to work in our first HIT
(Hispanic Intense Traffic) store for our market and west region. Worked and learned under three different
area retail store managers. Handled all escalations,ran weekly meetings and developed my leadership
style. Motivated and trained sales team to consistently exceed over 100% in all metrics; leading the market
for the period 2005 – 2007.
November 2004 – February 2005 Cingular Wireless / ATT mobility San Diego, California
Retail Sales Consultant,Company Owned Retail
Learned how to conduct myself in a retail environment learned the ins and outs of the wireless industry and
what motivates both consumer and business customers to make purchasing decisions. Consistently
exceeded over 130% sales to quota every month.
April 1996 – November 2004 Avis rent a car San Diego – Los Angeles - Burbank,
California
General Airport manager
Overall focus on sales and profit and lost to the complete operation; was instrumental increasing overall
sales productivity by 135% at Burbank location on all metrics. Leading over 250 employees over combined
locations; took LAX airport location to the number one operation in profit for 2003 and 2004 for Avis rent
a car nationwide, third in the world on total profit.
EDUCATION
September 1989 – July 1992 Cetac Universidad – Tijuana Baja California Mexico
Degree – Business administration –
Business Administration
April 2006 – July 2008 South western college – Chula Vista California
General revision – Business administration
Business Administration – (Marketing)
AWARDS RECEIVED
Retail sales Solutions Key Contributor Award (2007), AT&T Top Sales Manager Paradise Market (1st half
2012, 2013), AT&T Top Sales Manager Paradise Market (2013), AT&T West Region Leadership Award
(2012), AT&T Summit winner (2007), AT&T Top Sales Retail Manager Paradise Market (2006), Avis

3. Rent a car manager of the year (2001, 2003, 2004), AT&T top sales manager Paradise market (2nd half
2011) RVP key market contributor(March 2014) Ranked third YTD New south west and Hawaii market
Diversity champion BIS 2014, SOCs Manager certification BIS program completed 2014 BIS certification
of completion sales skills 2014.
REFERENCES
John Carpenter – RVP BIS AT&T
Allie Borg – RVP BIS AT&T
Joey Cefalu – RVP BIS AT&T
Jesus Barraza – RSM AT&T
More Available upon request