1. Traditional PR
- Print media
– Trade media
- Shipping sections of newspapers
Broadcast media
– TV, radio
Spokespersons Events
- Pre-Event,
Post-Event
Reviews/
Media trips
Marketing
Promotions
CSR
Projects
Affiliate
Marketing
CORE SKILLS NEEDED:
Media Relations, A&P, Event Management, CSR, Affiliate Marketing
Thought
leadership
articles / op-eds
Product launches
Experiential
trips to client
ships by the
media
Special offers to
client
companies/
business
prospects
Collaboration
with an
environmental
NGO – picture
stories, human
interest stories,
animal interest
stories
“Ride on”
the PR
events/camp
aigns of
business
partners/
clients
OBJECTIVE: Obtain prominent coverage in:

2. Digital PR
Social Media – 4 key platforms
- Facebook, Instagram, Linkedin,
Google Plus
Search Engine
Optimisation
- Google
Driving
Website
Traffic
Influencers
Events
- Pre-Event,
Post-Event
Reviews/
Media trips
Marketing
Promotions
CSR
Projects
Affiliate
Marketing
Reflect all content
generated/pitched on
traditional media with
hashtags
Influencer
Relations
Deeper Affiliate
Relations
Identify the top
influencers of
these 4 different
platforms (which
can change
frequently),
pitching to them
Pitching for
coverage in the
social media
pages/ websites of
business partners/
client companies
Requires
consistent use of a
keyword glossary
to be applied
across all channels
Building a
large photo
/ video
library

3. What is Key – Linkage to SEO
SEO
Traditional PR
Social Media
Content is King, but only if you promote it