Improving user experience can certainly lead to increase in sales. If your mobile app is not performing in the market as per your expectation then the problem of it can be attributed to its user experience. The concept is very simple. If there is a mobile app which is simple in its appearance and functionality then naturally users may not show any interest in continuing its usage. People will only download it out of interest and is most likely to be removed instantly.
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Mobile app ux principles - Imporve User Experience and Increase Conversion Rate
1. Mobile App UX Principles
Improve User Experience and
Increase Conversion Rate
By Maiva.co.uk
2. Improving user experience can certainly lead to increase in sales. If your
mobile app is not performing in the market as per your expectation then
the problem of it can be attributed to its user experience. The concept is
very simple. If there is a mobile app which is simple in its appearance and
functionality then naturally users may not show any interest in continuing
its usage. People will only download it out of interest and is most likely to
be removed instantly.
Following factors should be taken into consideration when you are looking
to attract customers, and help them receive the best user-experience.
3. User-interface
Try to make user-interface as interesting and
simple in its appearance as possible. Do not
just clutter it with all unnecessary tabs. Set
minimum, required standards for your mobile
app interface.
4. Focus more on Home screen and Navigation
The home screen of your mobile app should have the
properties to make your app much easier to use. It should
help users navigate more easily from one page to other.
Your app should allow users to perform the tasks they
want to, tasks that they would like to prioritize without
facing any kind of problem, make navigation simple, task-
oriented and logical as possible. Keep tabs at the most
appropriate locations, make the menu much simpler.
5. Expert Study
Find out first why your mobile app is not performing
well. Try to implement the changes into your
mobile app design. Focus more on usability tests
which you must have run on your app to know
more about how it is being welcomed by your
prospective clients. It is also necessary that you
focus on UX best practices too which can help you
come up with the great app. Try to implement all
app UX guidelines so that your prospective
customers show readiness to spread it across their
social platforms
6. Placement of Content for your app
Last but not the least, place content that is
more professional and that can provide users
the information they require without having to
search frantically for it. Adjust product pages
- make browsing simpler for your users
adjusting all your product pages.
7. App platform
What is your app platform? See, if that is
working for you the right way or not. Android,
iOS can certainly be the best but what if your
majority of targeted audience prefer some
other app platform thin consider re-
development of it. Get a mobile app re-
developed using app platform that is more
suitable for your prospective customers.
8. App User Manual
Provide your users the manual so that they can use your app the right
way. Briefly describe each and every feature of your app, provide
necessary details which can help them use your app the right way.
User guides really help a lot in making users learns more about your
app and thus help increase conversion rate (Because customers who
understand more about your app will be able to use it more perfectly
and this can lead to great conversion rates).