This document discusses handicraft products in Bangladesh. It provides background on handicrafts and their history and importance in Bangladesh. Key Bangladeshi handicraft products include wooden carvings, bamboo/cane products, basket weaving, weaving, pottery, embroidery, woodwork, toys/dolls and needlework. Opportunities for the handicraft industry include the overseas market, preferential tariffs, available workforce and tourism. Challenges include a narrow product range, lack of infrastructure, inability to produce at scale, outdated information and lack of technology. Major competitors include Dhaka Handicrafts and Aarong. The handicraft sector is important as it can create many jobs and improve livelihoods through

1. Handicraft Products in
Bangladesh

2. Introduction

3. Handicrafts are mostly defined as things which is made by hands always with the
use of simple tools and are usually artistic and traditional in nature. Handicrafts
are made from raw materials. Handicraft products are most important for our
country and countries tradition.

4. History of Handicraft Products
After 1970 Bangladesh’s Handicraft product was introduced in the market.
And then In 80s the product got market acceptance.
In the 90s, the handicraft products of Bangladesh experienced
a slow growth.
In the 90s, the handicraft products of Bangladesh experienced a slow
growth.

5. BANGLADESHI HANDICRAFTS
 Wooden carvings
 Bamboo & Cane products
 Basket weaving
 Weaving
 Hand painted ceramic wall
 Embroideries & crocheted goods
 Woodwork

6. BANGLADESHI HANDICRAFTS
 Toys & Dolls
 Needle works
 Knitting

7. Opportunities of Handicrafts Industry in Bangladesh
1. Opportunities of Handicrafts Industry in Bangladesh
2. Overseas Market and its opportunities
3. Preferential Tariffs and government support in cash
4. Availability of Work force
5. Rising Demand of our Handicrafts Products in Other Industry
6. Development of Domestic & International Tourism Sector
7. Diversified Design for Handicraft Items

8. Challenges of Handicrafts Industry in Bangladesh
1. Narrow Product Range
2. Inappropriate Infrastructure & Communication Facilities
3. Incapability to Produce in Large Volume
4. Updated Information
5. Dearth of technology
6. Increased globalization
7. Labor force
8. Financial Constraints

9. Major Competitors
o Dhaka Handicrafts
o Hathay Bunano p.s
o Aarong
Direct Competitors
o Crafts Village Ltd.
o Bengal Craft
o Surjomukhi Handicrafts
o Nipun Crafts Ltd.
Indirect Competitors
o Local markets & shops
o Newly entered
competitive companies

10. Marketing Mix

11. • We promote our
product on
some concepts
& during sales
• Mainly located
in cities
• No specific
outlets
• Low price
• Affordable to
people all social
class
• Good quality
• Easily available
PRODUCT PRICE
PROMOTIONPLACE

12. SWOT Analysis

13. • Political
instability.
• Competition in
domestic
market.
• Large,
diversified and
potential
grooming
possibilities.
• Lack of skill
labor
• Lack of
communication
facilities
• Low capital
investment.
• Cheep labor
rates.
• Diversified
production
range.
Strength Weakness
ThreatOpportunity

14. Importance of Handicraft Sector In
Bangladesh
Importance of Handicraft Sector In Bangladesh. It can create jobs
at low cost and high employment potentials, help empowerment of
weaker sections of the society, huge source of income of both
regular and off season employment for all rural communities and
so on. It will improve the standard of living of the poor people and
broader economic growth through improvement of rich traditional
skills and creative talents of millions of artisans.