Marketing Hippos Digital Marketing Agency PowerPoint Presentation

1. MARKETING HIPPOS
Digital Marketin g Agen c y

2. WELCOME TO
Marketing Hippos
Marketing Hippos is your collaborative Digital Marketing Agency and Consulting Group. We bring
you 50+ years of combined strategic planning and technical expertise in analyzing and
overcoming critical aspects of common project road blocks. Building defined road maps to guide
our client's efforts in both reducing costs of future adjustments and leading our clients to profitable
outcomes.

3. Proven Methodology
We can help your business maximize incoming call flow, lead generation, marketing
automation and profitability. Schedule a strategy session today to take the first step towards
getting more leads, booked calls and appointments!
ANALYZE
Creation of any successful strategy requires a comprehensive understanding of the
past state. This phase documents where your business has been, decisions that
have driven where you currently are and always with the understanding of the
planning required for the change ahead.
COLLABORATION
Detailing of the future process are mapped out with specific agendas with the
success metrics your team and our team define.
BUILD
Changes to existing infrastructure and processes are executed. Initiatives that may
include technology development, quality aspects or even changes in leadership or
sales strategies.
IMPLEMENT
Implementation is the culmination of the project collaborative effort, possibly
resulting in training, installation and launch of the solution identified.
MEASURE
As change is implemented, strict measurement and controls monitor the impact to
the current state as it moves to the desired end state.
TRANSITION
As consultants, we focus on your long term success. Our final activity is to
transition the full process or system over to your internal team.

4. Who We Are
Not your average marketing firm. Marketing Hippos provides a powerful range
of services and a diversified base of talent to ensure client business success in
a digital age. Our "back to basics" approach combines the power of digital
space with proven growth strategies and actionable planning leading to
guaranteed results.
With over 50 years of combined experience, we've been around the block and
seen a thing or two. Our passion is helping small to mid-sized businesses get
the most out of their marketing efforts. Over the years we’ve seen marketing
trends fail, competitors come and go, and we’ve helped hundreds achieve
success in some of the most competitive markets throughout the US.

5. Creative & Strategic
Marketing Agency
Marketing Hippo’s broad range of team experience provides our clients with
many of the pieces of the puzzle they may have overlooked. As a result, that is
one of the primary reasons our clients recommend our services to others. Our
“Team First” attitude breaks down common barriers resulting in effective
strategies to take our clients to the front of the line. Our collaborative working
style emphasizes teamwork, trust, and collaboration with diversified opinions.
At Marketing Hippos, we are down-to-earth, common sense driven, results oriented and
always keeping an eye on your defined budget. We have a passion for our clients’ end
results and take a block and tackle approach to the strategies we define. We will challenge
you to take a hard look at where you have been, where you are today and assist you in
building your strategies for tomorrow. These strategies will create repeatable and profitable
results far into the future.

6. What We Do
Although we’ve expanded our services and team over the years, our mission
remains the same: to help home service companies increase their sales and
grow their revenues by utilizing effective marketing strategies online. We can
help you and your business with any aspect of online marketing. From content
creation, social media marketing, lead generation, marketing automation, web
design, PPC, and even SEO.
An Experienced Team That
Drives Successful Outcomes

7. How We Can Help
Your Business
We can help you increase your Sales and take your
business to the next level. We do this by helping you to
more effectively market online via search engine
optimization, social media, paid online marketing,
reputation management and other internet marketing
channels.

8. Digital Marketing
Agency That
Delivers Results
Marketing in the digital age has matured. We are well
past the days of “see what sticks” online marketing,
where marketers chased flavor-of-the-week platforms at
their peril. Today, Digital is deeply rooted in strategy,
where results are verifiable, and return on investment is
real.

9. STRATEGY
A digital agency that layers proven brand
onto cutting-edge digital strategies. All
Hippos clients receive an in-depth look
have been, where they are currently and
planning to achieve their vision. Our
experience and proven methodologies
their vision.
How We Do It
IMPLEMENTATION
A digital agency that layers proven brand
development onto cutting-edge digital
strategies. All Marketing Hippos clients
receive an in-depth look into where they
have been, where they are currently and
realistic planning to achieve their vision.
Our cross – industry experience and proven
methodologies help to realize their vision.

10. Digital Marketing
Package Bundles
Marketing Hippos offers three specialized All-In-One bundle packages aside from our À la
carte services that deliver measurable results, increase profits and generate growth.
Essentials: Entry-Level Managed Web Presence
WEBSITE - HOSTING & Search Engine Optimization (SEO)
Growth: Mid-Level Managed Web Presence
WEBSITE - HOSTING - SEO & PAY PER CLICK (PPC)
Scale: Advanced-Level Managed Web Presence
WEBSITE - HOSTING - SEO - PAY PER CLICK & SOCIAL MEDIA

11. ESSENTIALS ENTRY-LEVEL
PACKAGE OVERVIEW
We will help you maximize your marketing efforts by
driving traffic and delivering measurable results. Our
team of experts will guide you and your company through
the minutia with a roadmap that delivers your targeted
marketing campaigns to the right platform and user, at
the right time.
 Marketing & Sales Support
 Account Success Manager
 Client Support Desk
 Enterprise-Class Managed WP Website Hosting
 Managed Web Presence SEO/Local SEO
 Google My Business (GMB) Optimization

12. Creative & Strategic
Marketing Agency
Whether your company is a startup, established
business or seeking the next evolution of your brand,
Marketing Hippos will evaluate and implement the
correct strategy for your concept.

13. GROWTH MID-LEVEL
PACKAGE OVERVIEW
We will help you maximize your marketing efforts by
driving traffic and delivering measurable results. Our
team of experts will guide you and your company through
the minutia with a roadmap that delivers your targeted
marketing campaigns to the right platform and user, at
the right time.
 Marketing & Sales Support
 Account Success Manager
 Client Support Desk
 Enterprise-Class Managed WP Website Hosting
 Managed Web Presence SEO/Local SEO
 Google My Business (GMB) Optimization
 Pay Per Click (PPC) Setup & Management

14. Creative & Strategic
Marketing Agency
Whether your company is a startup, established
business or seeking the next evolution of your brand,
Marketing Hippos will evaluate and implement the
correct strategy for your concept.

15. SCALE ADVANCED-LEVEL
PACKAGE OVERVIEW
We will help you maximize your marketing efforts by
driving traffic and delivering measurable results. Our
team of experts will guide you and your company through
the minutia with a roadmap that delivers your targeted
marketing campaigns to the right platform and user, at
the right time.
 Marketing & Sales Support
 Account Success Manager
 Client Support Desk
 Enterprise-Class Managed WP Website Hosting
 Managed Web Presence SEO/Local SEO
 Google My Business (GMB) Optimization
 Pay Per Click (PPC) Setup & Management
 Social Media Posting & Signaling Campaigns

16. Creative & Strategic
Marketing Agency
Whether your company is a startup, established
business or seeking the next evolution of your brand,
Marketing Hippos will evaluate and implement the
correct strategy for your concept.

17. Search Engine Marketing
(SEO) doesn’t have to be
complicated! It’s just
math, algorithmic math
to be exact.
We are a Certified
Google Partner
specializing in Advanced
Pay Per Click Strategies
and Mobile.
Search Engine
Marketing (SEO)
Pay Per Click
Management (PPC
À La Carte Services
Monthly managed SEO and web presence optimization
and Pay Per Click Management for one business/location
with high levels of competition for keywords and the
geographic market the business location is competing in
OR, alternatively, this is the right package for businesses
that have up to 5 GMB business categories and/or 5
different topical keyword themes.

18. Social Media is your
business being socially
active with your
customer base using a
web 2.0 interfaces.
We deliver up-to-date,
quality websites that
thrills our clients and
their customers. Web
hosting & support is also
available.
Social Media
Marketing
Web Development,
Design & Hosting
À La Carte Continued
Marketing Hippos designs beautiful enterprise
grade websites and hosts them on world class
infrastructures that provide redundant backups
to minimize downtime. Our Social Media posting
and signaling campaigns get your business the
focus and spotlight it deserves.

19. Signal Boost
Our Signal Boost™ is a proprietary solution to dramatically
enhance the efficacy of a press release published on our
platform. In short, we take the press release version of the
article and spin it into a few different versions. These alternate
versions are then posted to over 1000 different blog accounts
and profiles with links pointing to the Google site from the entity
stack and/or the hosted media room article. We also sprinkle in
some RWTS (Real World Traffic Simulation) which is human-
emulated traffic and click-throughs on the articles and other
brand assets. This is a very effective process that takes about 2-
3 weeks after we have published the press release to the media
rooms.
Reputation Marketing
Your reputation could make or
break the acquisition of a new
client. People do business with
businesses they trust.
Digital Marketing
Our marketing team works hand-in-
hand with you and your team to
build and deliver efficient and
engaging campaigns and strategies.
Signal Boost™
is a proprietary solution to dramatically
enhance the efficacy of an existing Hippos
Signals article, blog article or any digital
asset you want to send over 1000 link
signals to. If you are looking to give any
article or page on your website a huge
BOOST, this solution is the right choice for
sure and we’ve priced this in an extremely
economical manner so that you can use on
every article. We’re confident that you’ll see
a difference!

20. What are some of the unique features of
our Signal Boost™ service?
• Only High Domain Authority Websites.
• We DON’T use spammy websites and services just to say that we have a ton of websites.
• 10 types of keywords for maximum diversity.
• Advanced Link Matching Feature.
• Auto Link Diversity using an accurate percentage of keywords used.
• Articles keywords and links are calculated using a real algorithm to ensure keyword
diversity.
• Duplicate protection. Real duplicate protection algorithm that ensures unique keywords
ensures unique keywords and links in each article.
• Accounts protection. Bind your accounts with specific proxies and avoid bans.
avoid bans.
• Google safe using 100% RWTS/Human Emulation with a real browser (Chrome).

21. Pay Per Click (PPC)
The digital marketing tides are shifting and many companies are
looking for fast, effective ways to position their brands in front of
high-converting customers. Increase your search engine
visibility and get immediate results with our PPC management
services.
Despite the availability of advertising tools and digital marketing
channels, some businesses remain invisible to their target
audience. As a result, market players are in an uphill battle,
barely making progress with their internet marketing efforts.
What’s Included in
Management
• Monthly Account Management and
Optimizations
• Agency/Client Reporting Dashboard in Google
Data Studio
Optional Add-Ons
• Google Ads Campaign Setup &
Management
• Facebook Campaign Setup & Management
• Instagram Campaign Setup & Management
• YouTube Campaign Setup & Management
• Website Traffic Retargeting Campaign
What’s Included In Setup
• 15-30 Minute Onboarding Call
• Account & Campaign Setup for ONE
social platform (GTM, Google Analytics,
Google Ads, Facebook Ads, etc)
• Landing Page integration (landing page
setup/design separate if needed here)
• Conversion tracking implementation for
calls and lead form submissions
• Expert Campaign Setup (including
keyword research, ad copy, audience
targeting, ad extensions, neg keywords)

22. • Local Web Presence Audit and
Graded Report
• Top Local Competitor Research
and Report
• GMB NAP audit and
updates/corrections (we audit
against the USPS system)
• GMB Hours audit and updates as
needed
• GMB Categories optimization
• GMB Service Area(s) optimization
• GMB Description optimization
• GMB Business.site publication
• GMB URL optimization
• GMB Services optimization
(services content generated
from website)
• GMB Photos optimization
(requires photos of the interior,
exterior office and team and/or
product images supplied by
client)
One of the simplest ways to gain traffic and customers is
claiming and optimizing your Google My Business (GMB) listing.
Google My Business (GMB), is a listing of your business’
operating information, reviews, posts, and so much more.
Although most of this information can likely be found on your
website, Google My Business indexes the content you provide for
consistency across Google Search and Maps (Google Local Guides
can also review and edit your listings for consistency).
Google My Business (GMB)
Optimization Services
Scope of Core GMB Optimization
Services:

23. WORLD CLASS
WEBSITE DESIGNS
We design professional grade, first class, mobile responsive 5 to 7-page websites
built on the WordPress CMS platform.
Our website projects include 30 hours in additional design plus 10 web development
labor hours for site setup and existing page migration labor. Accordingly, a 5-7 page
site project includes up to 40 TOTAL hours of design and development labor. Any
additional time desired or required by the client will initiate hourly billing for the
additional labor at our standard rate of $150.00 per hour.

24. If your website isn’t fully responsive, there’s someone right now
ready to throw their phone at the wall because of a bad user
experience. You could be losing clients without realising it.
The good news? It’s hard to find a developer these days who
would even consider building a non-responsive site. The bad?
There are loads of automated site-builder and Content
Management Systems (CMS) options on the market. If you want
your site to carry your brand identity and personality, you don’t
want a generic website with ready-made click and drag buttons.
How A Responsive Web
Design Helps You

25. Our VPS servers and hosting options puts you in the driver's
seat with the tools and resources to build incredible websites.
Our infrastructure is second to none and our data centers
house redundant backups throughout to ensure your data is
always safe, secure and accessible. You get your own
resources fully dedicated to your project, not a shared plan.
Enterprise Grade Hosting

26. Marketing Hippos implements the core concepts and
tools of contemporary strategic marketing
management—from market segmentation and product
positioning to consumer needs and buying behavior to
digital and social media marketing. Our team will emerge
with the skills and framework to develop and manage an
integrated marketing strategy that creates value for your
customers and generates profitable growth outcomes for
your firm.
Customer-Centric Marketing Strategies
Competitive Advantage and
Sustaining Business Success

27. Creativity Is An Advertising Agency's Most
Valuable Asset, Because It Is The Rarest
WHY US?
Marketing Hippos is a culmination
of experienced, driven people who
care more about results, and the
relationships we build, than about
proving how clever we are. In
essence, our team effectively
becomes a valuable extension of
our clients’ teams.

28. THANK
YOU
Address:
303 N Delphine Ave
Waynesboro, VA. 22980
Phone:
(434) 303-0091
Email:
info@marketinghippos.com
Website:
https://marketinghippos.com