Untapped opportunity in health tech innovation lies in innovation for preventative health and population health, or public health tech. P2Health Ventures is the first ecosystem and fund focusing specifically on supporting innovation for public health dissemination.

1. P2HEALTHT H E F I R S T P U B L I C H E A L T H T E C H
V E N T U R E F U N D

2. P2Health is a venture fund that invests
in seed-stage and Series A public
health tech startups.
ABOUT
P2HEALTH

3. A TECH PRODUCT OR TECH-
ENABLED SERVICE THAT
W H A T I S P U B L I C H E A L T H T E C H ?
PREVENTS DISEASE ONSET OR ADDRESSES THE NEEDS
OF MEDICALLY VULNERABLE POPULATIONS
Digital
Health
Public
Health
Public
Health
Tech

4. Omada
Health targets high risk
members, leveraging web
design, tech, and health
coaches to affect healthy
lifestyle behavior and
alleviate chronic disease
burden.
Raised to date: $76.5M
Investors include:
Andreessen Horowitz,
Norwest, NEA
N O T A B L E P U B L I C H E A L T H T E C H C O M P A N I E S
Clover Health leverages
data analytics to
proactively identify and fill
gaps in care as a health
insurance startup for
seniors to drive down
costs and improve health
outcomes.
Raised to date: $295M
Investors include:
Sequoia, First Round,
Social Capital
Healthify is a SaaS
platform that assesses the
non-clinical needs of
patients that affect health
to reduce costs, boost
quality metrics, and
improve case
management.
Raised to date: $3M
Investors include:
Kapor Capital,
Milestone

5. WHY PUBLIC HEALTH
TECH?
THE TRANSITION TO VALUE-BASED CARE
F E E - F O R -
S E R V I C E
V A L U E - B A S E D
C A R E
PUBLIC HEALTH TECH DRIVES LOWER
COSTS, BETTER OUTCOMES

6. 10%
I M P A C T O F A C C E S S
T O C A R E O N
H E A L T H O U T C O M E S
S P E N D I N G O N
A C C E S S T O C A R E
90%
3%
H E A L T H C A R E
S P E N D I N G O N
P R E V E N T I O N
H E A L T H
C A R E C O S T S D U E
T O P O O R
P R E V E N T I O N
75%
WHYPUBLICHEALTHTECH?
FEE-FOR-SERVICE DRIVES
HIGH COSTS AND POOR OUTCOMES

7. F A C T O R S D R I V I N G T H E O P P O R T U N I T Y
Aging population
living longer
Life expectancy
increased
from 73.7 years in
1980 to 78.8 years
in 2014
Skyrocketing
out of
pocket health
care costs
Earlier onset of
chronic disease
in Millennials
Lowest
uninsured rate in
8 years
Spending on
deductibles has
nearly
quadrupled in a
decade (2004-
2014)
35% of young
adults (20-44
years) with
diabetes are
undiagnosed
11% of adults are
uninsured
Growing
smartphone
dependence
12% of African
Americans and
13% of Latinos are
smartphone-
dependent

8. F A C T O R S D R I V I N G T H E O P P O R T U N I T Y
Primary care
physician
shortage
Growth of value-
based health
care
ACA investment
in community
and preventive
health
Stakeholder
initiatives to
reduce waste
The American
Academy of
Family Physicians
projects a
shortage of 131K
primary care
doctors
Physicians expect
that half of their
compensation in
the next 10 years
will be value-
based
The ACA has
allocated $15
billion over the
next 10 years to the
Prevention and
Public Health
Investment Fund
Nearly $1 trillion in
healthcare
spending is
wasteful and
unnecessary
Persistent health
disparities in
quality of care
Disparities in
healthcare are
estimated to cost
$309 billion
annually

9. $144.8 BILLION
T H E O P P O R T U N I T Y
T H E V A L U E O F T H E P R E V E N T I V E H E A L T H S E R V I C E S A N D
T E C H N O L O G Y M A R K E T B Y 2 0 2 0

10. 114 MILLION
T H E O P P O R T U N I T Y
A D U L T S W I T H A T L E A S T O N E R I S K F A C T O R
F O R C H R O N I C D I S E A S E O N S E T

11. Network
Referrals
Tech
Communities
Provider
Networks
Entrepreneurs Conferences
Public
Health Agencies
P2Health
Community
Academia
FLOW
DEAL
Quality dealflow through
strong partnerships and
ecosystem building
Our partnerships with academic institutions,
governments agencies, and other commercial
stakeholders provide access to strong
entrepreneurs who have little to no resources
to scale their evidence-based innovations
currently.
Our events bring together hundreds of people,
showcasing entrepreneurs to investors and
connecting talent with opportunity and support.

12. TAM: Over 4 million children are born
every year in the United States alone.
The most recent data shows that one in
six children will develop one or
more developmental disabilities by 18
years old.
TAM: 86 million American adults have
pre-diabetes. It is projected that >470
million people will have pre-diabetes in
2030
Rimidi is a cloud-based enterprise
solution for diabetes management for
primary care clinics that drives 2-3x
improvement in efficiency for managing
hard-to-reach, costly populations with
diabetes.
Qidza is a mobile tool to assess and
monitor infant development. With a
partnership with First 5, a program that
covers 26 states, Qidza is positioned to
be the tool of choice for universal
screening at both the state and federal
level for developmental disabilities.
Foodstand helps build good eating
habits through community powered
challenges. The app has 20,000 users in
56 countries and growing.
TAM: ~28 million Americans with Type II
diabetes. 1/3 Americans will develop
diabetes in their lifetime, with minority
racial/ethnic groups and
socioeconomically disadvantaged
groups experiencing the highest
burden of disease.
S A M P L E C O M P A N I E S I N O U R D E A L F L O W

13. FOCUSED ON POPULATION &
PREVENTATIVE HEALTH
COMMITMENT TO EVIDENCE-
BACKED RESEARCH
COMMITMENT TO DIVERSITY
CLOSING HEALTH INEQUITIES
INVESTMENT
CRITERIA

14. ACCESS TO
PILOTS
P2Health has established relationships with a wide
range of universities, health systems and academic
medical centers across the country.
Our model integrates the business development
support of an incubator with the evidence-based
rigor of research. All of our companies must
participate in a pilot or research study to validate
their product.

15. 60% 40%Women Men
Sample Companies
Ayasdi
McKesson/RelayHealth
Genentech
Zipongo
Blue Shield of California
Propeller Health
CPMC
Delta Dental
21%
27%
18%
34%
Black
Asian
Other
White
Health Care Management
Public Health Practitioners
Data Scientists
UX Designers
Engineers
Clinicians
Venture Capital
17%
17%
16%
10%
9%
6%
4%
P2HEALTH
COMMUNITY
PROFILE

16. M A N A G E M E N T T E A M
M A R Q U E S A F I N C H , M P H V A N E S S A M A S O N , M P H
Founded Riveted Partners, a consultancy that
accelerates digital health innovation
Led product development focused on health
tech for vulnerable populations at ZeroDivide
Fostered talent acquisition & investment to
advance gender diversity in digital health at
Rock Health
Member, Health IT advisory board for
Transdisciplinary Collaborative Center (TCC) for
Health Disparities Research at Morehouse
School of Medicine
Supported mobile health product development
for clients in west and east Africa
Speaking engagements include mHealth
Summit and ONC Consumer Health IT Summit
Press mentions in NPR, mobihealthnews
Yale BA in psychology; Columbia MPH in global
health
Key Prior Expertise: Key Prior Expertise:
Led communications and advised portfolio
companies on customer acquisition and
marketing at an early-stage tech VC firm
Built the first mobile analytics program at
Kaiser Permanente
Consulted for a number of digital health
startups in the Bay Area
Co-founded Movement50, a new leaders
group promoting diversity and social good in
Oakland and San Francisco
Developed a text messaging intervention for a
global health organization in the Middle East to
address the refugee crisis
UC Santa Barbara BA; George Washington
University MPH in global health

17. CONTACT
US
vanessa@p2health.co
marquesa@p2health.co
p2health.co
@p2health