Ecolabels - Allison Friedman, Rate It Green

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Presentation delivered at MassRecycle's 4th Annual Green Office / Green Facility Conference, Bentley University, June 15, 2010. Get invited to next year’s conference by signing up to MassRecycle’s free email newsletter at www.massrecycle.org.

Formation Business Technologie

An Introduction to Labeling and Certifications Allison Friedman Rate It Green [email_address] (617) 686-8977 ,[object Object],[object Object],[object Object],Allison Friedman Founder, Rate It Green

Rate It Green ( www.rateitgreen.com ) Rate It Green further fuels green building industry growth by providing a vibrant, user-driven green building community and information resource. ,[object Object],[object Object],[object Object],Core Elements: Top Goals: ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],Peer-Review: National Fiber as an Example

Green Building 101 – Resource Guide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Green Building – Reducing Impact, Increasing Health ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Green Building means designing, constructing, operating, and maintaining buildings with concern for the environment, for the inhabitants of a building, and for the surrounding community.

Types of Information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Problem: Too Much Information = Too Little Information We’re not all scientists, and we can not evaluate each claim. Meanwhile, there is great market pressure on companies to make claims.

Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Types of Labels and Certifications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Types of Processes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Selected Top Product Certifications Third-Party, Consensus-Based, Transparent ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GREENGUARD Environmental Institute ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Ecolabels - Allison Friedman, Rate It Green

7. The Problem: Too Much Information = Too Little Information We’re not all scientists, and we can not evaluate each claim. Meanwhile, there is great market pressure on companies to make claims.

8. Who to Believe, and Why?

10.

11.

12.

13.