3. Why is there a growing need
for bottled water?
Lack of role of government in providing
good quality drinking water
Lack of pure safe water
Urbanization
Increasing water pollution
Growing number of cases of water borne
diseases
4. PRODUCT INTRODUCTION
Product: Mineral Water
Name: Elite Mineral Water
Manufacturer: Yeti Group Of Companies
Price: RS. 20 + 5
Slogan: Yours Satisfaction
Plant Katahari, Morang, Nepal
5. Segment For all people seeking hygienic water
Target
Group
All age group lower, middle and upper
class people
6. Plant Capacity & Production
Programme
Plant Capacity : 2160,000 Lt
Production Days: 300 days Per Annum
Production shift: One Shift
7. Production Program
S
N
Production Year 1 Year 3 Year 4
1 In 0.5 lt. bottle 648,000 972,000 1296,000
2 In 1 lt. bottle 972,000 972,000 864,000
3 Total 1620,000 1944,000 2160,000
4 Utilization of
rated capacity %
75% 90% 100%
8. Materials & Inputs
Raw Materials
Raw water from bore
Auxiliary Materials
Polyethylene terephtalate (PET) bottle
Pilfer Proof Caps , labels
Polypropylene Rolls
9. Annual requirement of auxiliary materials
SN Raw Materials Annual req. Cost(RS)
1 1.25 gm pet per form for 1 lt
bottle
972,000 4860,000
2 0.75 gm pet per form for 0.5 lt
bottle
648,000 2916,000
3 Polypropylene for wrapping of
PET bottle
5000 25000
4 Label 1620,000 486,000
Total 8287,000
10. Annual Utilities requirement
S.N Units Annual
Requirement
Cost(RS)
1 Electric
power
KWH 240,000
2 Lubricant kg 48,000
3 Fuel Gas LT. 95040
20. Sources Of Technology
Company Name
CMEC INTERNATIONAL TRADING
CO.,LTD
Address 178,GUANG AN MEN WAI
STREET,XUANWU
DISTRICT,BEIJING,CHINA
Postal Code 100055
Website www.chinamachine.net
21. Sources Of Raw Materials
Company Name
MM Plastic Udyog (P) Ltd
Address
Malaya Road, Biratnagar, Nepal
Telephone : 527186, 530295
Fax : 977-21-530392
Website
http://www.mmgrp.org
29. Total initial Investment Cost
S
N
Costs items Total ( in
‘000’)
1 Land & Lease 20
2 Building & Civil Work 400
3 Plan machinery & equipment 1514.3
4 Office Furniture & Equipment 50
5 Vehicles 500
6 Working Capital 50
Total investment Cost 2714.3
43. Promotions in social media. Since internet penetration is increasing
word of mouth acts as a major influencing force for purchasing . Encourage dealers
to give positive comments on our product.
Sponsoring teams in less expensive sports leagues
Increase visibility through adds
Promotion
After gaining sufficient volume in higher end of consumers, we can tap others by
promoting our products using celebrities. This creates a sense of eliteness for using
the product.
Provide exclusive shelf to premium shops/ big chain of retails like Nepal Bazar,
Gorkha Department store to place Elite products to attract customer attention.
Phase – 1
Incubation
Phase – 2
Expansion
Phase – 3
Diversify/
Gain
volume
For tapping 90% of the market share we can promote our regular mineral water in
social media/ Television programs explaining the minimal chemicals used for
purification as a distinguishing factor.
45. SWOT Analysis
Strength
Providing high quality Mineral Water
Price per quality is very attractive
Go through daily analysis for quality
control