We help frustrated business owners to achieve breakthrough business results by improving both the performance and profitability of their companies. Peak Road’s interim management and project teams can provide hands-on help at varying levels within an organization. We primarily work with executives and owners to place interim leaders in a variety of functional areas, such as C-Suite, Business Development, Engineering, Finance, Human Resources, Marketing Operations, Product Management, and Sales.

1. 1
If you change the way
you look at things, the
things you look at
change.
Wayne Dyer

2. 2
Hands on Help For Companies Seeking Growth
What We Offer
Peak Road Partners
Our Interim Executives and
Project Teams Help Frustrated
Business Owners Improve
Profit & Performance.
Who We Are
Peak Road is an elite network
of C-level executives and
accomplished project teams
who work with you to guide
your business to the next
level… and beyond.
What We Do
We help business owners
achieve breakthrough business
results by improving both
performance and profitably of
their companies.
Where We Work
We work within organizations
experiencing transitions,
turnarounds, transformations
as well as franchisors
& expansion-phase startups.

3. 3
Working with clients ranging from closely held and PE owned companies to Fortune 500 corporations
Our Services
MARKET STRATEGY
Helping you and your team identify,
seize and maximize opportunities
today and into the future.
CONSULTING
Engaging tenured professionals with
real-world experiences and time
tested techniques who deliver results.
UP TO DATE SOLUTIONS
Leveraging 25 years of experience in
Digital Marketing, we put powerful
new tools to work for you.
FIND NEW HORIZONS
Expanding the go-to-market strategies
using Social, Influencer and
Affiliate Marketing to increase
brand awareness and sales.
ANALYTICS VISIONS
Data-driven decision process help
determine future refinements to
messaging and go-to-market plans.
INTERIM STAFFING
Interim executives walk into tough
situations and employ world-class
strategic and tactical abilities to take
a company where it needs to be.

4. 4
Full Life-Cycle Supported
Marketing Management Overview
Strategy Support
Research and planning begins
by assessing what’s working
Development
Market reediness both
Technical & Creative
Advertising & PR
AdWords, Social, Trades,
Content Syndication, PR
Geographic Targeting
Local listing & Industry Listings
Ratings & Review Syndication
Analysis
Measurement, Reporting,
ROI & Tailored Analysis
Marketing
Managing Email, Inbound,
Social & Influencer Marketing

5. 5
Our Difference: Deep Understanding

6. 6
Program Segments
Proposed Marketing Activity Management
Website & Databases
Development
Management
Health & Performance
Live & Development Testing
Test Websites
Data Validation & Assurance
Microsites
Social Media
(Passive)
Facebook
Instagram
Account Management
Profile Management
Direct Marketing
& Advertising
Google AdWords
Facebook Advertising
Instagram Advertising
Trade Publications
LinkedIn Ads
Direct Marketing
Analytics &
Measurement
Google Analytics
Google Search Console
Social Influence
Website Metrics
Ad Performance
Response Rates
Test/Control Groups
Content Marketing
Develop, Collect, Assemble,
Distribute Content
Formats:
Sales Support
Marketing Collateral
Articles
News
Videos
Photos
…and more
Social Media
(Active)
Social Media Marketers
Brand Advocates
Influencers
Contact Management
& Nurturing
Database Hygiene
Email Campaigns
Telesales Scrips
Newsletters

7. 7
Review Results
& Revise Tactics
Measurement Advertising
Marketing
Deployment
Build
Marketing
Materials
Creative
Content
Development
Assesses
Marketability
Research &
Analysis
Marketing is a process not a destination … and never a magic bullet.
Plan For Continual Development & Improvement
Debrief Teams
Assign Project
Teams
Set Budget
Identify Goals
Kick Off Meeting

8. 8
Flexible Project Teams Meeting the Demands of Your Changing Marketing Needs
Initial Team Considerations
Melissa Fisher
Strategic Marketer
Successful CMO with incisive
ability to strategize and
execute forward-thinking
solutions across B2B &
consumer markets.
Melih Oztalay
Digital Marketer
Principle of digital marketing
agency working with national
and global clients including
domestic and off-shore
operations.
Patricia Maguire
eCommerce
Direct response marketer for
national retailer, specializing
in leisure travel services. Led
profitable, traffic-generating,
acquisition/retention for B2C
ecommerce businesses.
John Widmer
Research
Owner of Foaming Around
the World and travel writer.
John possesses a unique
combination of analytical
savviness and travel
industry connections.
Alyssa Patton
Local Project Liaison
Dedicated account &
project management
professional adept at
coordinating complex
marketing programs.
(optional)

9. 9
Developing Your Future Marketing Plan & Tactics
Next Steps
Staffing &
Budgeting
Determining what
constraints we have to
work within.
Planning &
Assessments
Determining team
assignments and
responsibilities.
Hand-Offs
Gaining access to and
coordinating marketing
assets.
Meeting Cadence
Establishing regular
meetings for project
updates, communication
& coordination.
Office: 740-2PEAKRD (740.273.2573)
Mobile: 248.687.9070
eMail: melissa@peakroad.com
Schedule a meeting at: https://melissa_fisher.youcanbook.me
PRIMARY CONTACT:
Melissa Fisher, Managing Director