Charleston Conference, November 2009.

1. Rethinking Monographic Acquisition: Developing a Demand-Driven Purchase Model for Academic Books Michael Levine-Clark, University of Denver michael.levine-clark@du.edu Steve Bosch, University of Arizona boschs@u.library.arizona.edu Kim Anderson, Blackwell kim.anderson@blackwell.com Matt Nauman, Blackwell matt.nauman@blackwell.com

2. Why Demand-Driven Acquisition Makes Sense

3. University of Denver Data 1999-May 2008 208,248 titles (21,921 a year) 47.77% unused (99,480) FY 2008 Approx $1 million spent on monographs 47.77% = $477,700

4. University of Denver Data (2) Books Published 2005-2009: 89,496 Titles 0 Circulations: 47,257 (52.80%) 1 Circulation: 21,810 (24.37%) 2 Circulations: 9,809 (10.96%) 3 Circulations: 4,816 (5.38%) 4 Circulations: 2,484 (2.78%) 5+ Circulations: 3,320 (3.71%)

5. The Universe of Titles 170,663 books published in the U.S. in 2008* 53,869 books treated on approval by Blackwell in FY 2008 (North America) 23,097 forms generated in FY 2008 4,687 titles ordered from forms *Library and Book Trade Almanac 2009, p. 506 (preliminary data).

6. Everything is Different Users expect everything Born-digital books won’t go out of print We’re more accountable to our administrations Budget Shelf space

7. Rethinking Monographic Acquisition: Developing a Demand-Driven Purchase Model Two basic reasons for changing models: ROI – return on investment In a digital world dominated by network level discovery and access- it is not about the local collection anymore, follow the users.

9. Rethinking Monographic Acquisition: Developing a Demand-Driven Purchase Model ROI – in since 2000: Total # of books purchased 448,840 Total exp for books $ 24,531,340 Total # 0 circ books 237,885 Total exp for 0 circ books $ 13,001,610 Shelving costs $ 2,440,582 Processing costs $ 3,394,622 Total cost of 0 circ books $ 18,836,814

10. Rethinking Monographic Acquisition: Developing a Demand-Driven Purchase Model Network level discovery and access: This is where our users are going and we need to have business models that support that type of user experience - not building local collections. Users must have the broadest possible access w/o dead ends – one way or another they need to be able to quickly obtain the discovered information.

11. Is this what the digital natives will find useful as a library? OR

12. Is this the future “collection”?

13. How We’re Implementing Demand-Driven Acquisition

15. The University of Denver Plan Pilot, January 2010 P/E-Books Humanities forms No fiction, reprints, or textbooks Discovery through the catalog POD (eventually) Automatic approval books will continue to come automatically

16. The User Experience Discovery (catalog) Print and/or e-book(s) Request (catalog) Fast, seamless Ordering Alternative Sources Rush (or not?)

25. Implications

26. Rethinking Monographic Acquisition: Developing a Demand-Driven Purchase Model What about? Collections of record Current structures and processes in collection management and acquisitions Traditional user expectations

27. Impact on Researchers Can they Browse the collection? Get books as needed? Get older books?

28. Impact on Libraries What about ILL? Better metadata = more sales? (poor metadata = no sales?)

30. Less predictability

31. Longer timeline for selling new title print runs

32. Reduced number of copies sold per title

33. All of the above will increase the cost per title

35. This requires simultaneous print & ebooks

36. And improved discoverability & delivery

37. Potential for POD

39. The problems faced by publishers will also apply to book vendors